Unlock the Power of Email: Insider Tips on Email Marketing from Belkins
With the digital landscape constantly evolving, businesses are seeking effective ways to reach their target audience and generate leads. Email marketing remains a potent tool, with statistics showing that for every $1 spent, an average return of $42 is expected.
How can businesses unlock the full potential of email marketing for demand generation? What are the best practices, and how can they be implemented effectively?
Welcome to B2B Weekly with Tim Maitland. Filling in for Tim this week is Terry O’Connell, Director of Marketing for MarketScale. In this episode, Terry and Michael Maximoff, Founder of Belkins, discuss the power of email marketing and demand generation. We will explore best practices, the importance of drip campaigns, and the role of deliverability in reaching new audiences.
Key points of discussion include:
- The importance of email marketing in demand generation.
- Best practices for effective marketing.
- The role of drip campaigns and deliverability in reaching new audiences.
Michael Maximoff is the co-founder and managing partner at Belkins, a leading demand generation platform. With his extensive experience and expertise in the field, he has helped numerous B2B businesses connect with prospects and set appointments using email as a medium.
Latest
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]
Cybersecurity in Healthcare: Addressing the Growing Threat
To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]