Unlock the Power of Email: Insider Tips on Email Marketing from Belkins

 

With the digital landscape constantly evolving, businesses are seeking effective ways to reach their target audience and generate leads. Email marketing remains a potent tool, with statistics showing that for every $1 spent, an average return of $42 is expected.

How can businesses unlock the full potential of email marketing for demand generation? What are the best practices, and how can they be implemented effectively?

Welcome to B2B Weekly with Tim Maitland. Filling in for Tim this week is Terry O’Connell, Director of Marketing for MarketScale. In this episode, Terry and Michael Maximoff, Founder of Belkins, discuss the power of email marketing and demand generation. We will explore best practices, the importance of drip campaigns, and the role of deliverability in reaching new audiences.

Key points of discussion include:

  • The importance of email marketing in demand generation.
  • Best practices for effective marketing.
  • The role of drip campaigns and deliverability in reaching new audiences.

Michael Maximoff is the co-founder and managing partner at Belkins, a leading demand generation platform. With his extensive experience and expertise in the field, he has helped numerous B2B businesses connect with prospects and set appointments using email as a medium.

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More
safer HVAC chemicals
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
May 26, 2026

The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and…

Read More
courage
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
May 25, 2026

What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…

Read More