Haptic Feedback: The Importance of Emerging Technologies in Business Applications with Dan Cotting and Dan Cui

 

Data is accessible in so many ways, and now there are technologies that can drive an even higher ROI for companies willing to make an investment. Discussing these emerging trends, including AR, VR, and the metaverse, Haptic Feedback host Courtney Echerd spoke with Dan Cotting, Director of Emerging Technologies, and Dan Cui, VP Sales and Business Development, Shockoe.

Cotting first defined the new term metaverse, “It’s about taking data and putting it where we need it when we need it. It’s a data layer over the physical world, like using your GPS and having it point you in the right direction.”

Consumers will reap benefits, and so can businesses. “Think about training someone to use machinery. You’re doubling up on resources when you could use a headset that recognizes the equipment and tells the person to push this button then the next,” Cotting shared.

Cui added that the ROI is proven. “Studies show 71% of consumers prefer shopping with retailers that use AR, and those that use it have a 40% improvement in conversions.”

What AR offers is pre-visualization, which can support construction, architecture, and other tangible fields to imagine something before breaking ground or spending money.

Cui noted that COVID taught the world it can operate virtually and that the metaverse is the next step. “The goal is to surround yourself with content when you need it and being able to do so in a hands-free way with glasses. It’s the next cellphone.”

Cotting shared another example of workers that are in dangerous situations that require both hands. “You don’t want them to be using a phone. Glasses offer them a way to see what they need and have both hands free.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

panasonic pt-rq18 laser projectors
Rentex Welcomes the Powerful Panasonic PT-RQ18 Laser Projectors!
June 23, 2024

More Panasonic PT-RQ18 laser projectors with cages have just arrived at Rentex. As the exclusive subrental provider of the RQ18, Rentex offers this state-of-the-art projector, known for its 16,000 lumens at 208v and 15,000 lumens at 110v. The PT-RQ18 is the smallest and lightest 16,000 lm 3-Chip DLP™ 4K projector in its class, delivering unparalleled…

Read More
DMX Controllers
Rentex Unveils Jands DMX Controllers and Cases for Rental!
June 23, 2024

Rentex has just added the cutting-edge Jands DMX controllers and sturdy cases to their rental lineup. These high-performance controllers deliver precise lighting control, perfect for making any event unforgettable. The durable cases ensure your gear stays protected, ready to perform wherever your gig takes you. Rentex continues to provide top-tier AV equipment for all professional…

Read More
panasonic th-55eq2 4k monitors
Panasonic TH-55EQ2 4K Monitor Gets the Royal Treatment!
June 22, 2024

One of the Panasonic TH-55EQ2 4K monitors is currently undergoing a meticulous quality check at Rentex. This 55″ professional display features 4K Ultra HD resolution, ensuring stunning image clarity and color accuracy. The Rentex team ensures the monitor meets all performance standards and is in perfect condition for its next rental. This process underscores Rentex’s…

Read More
panasonic uc4000 4k eng camera
Panasonic UC4000 4K ENG Camera: QC, Process, and Storage
June 22, 2024

The Rentex team is conducting a thorough quality check on the Panasonic UC4000 4K ENG Camera, ensuring it meets our high standards. This comprehensive process includes checking for any necessary repairs and optimizing the camera’s performance. Once maintenance is complete, the camera will be meticulously stored, ready for its next rental. Rentex’s commitment to quality…

Read More