From Reebok to Nissan and Cirque du Soleil, this approach has attracted some retail and experience giants.
Removing friction points in shopping and telling richer stories is key to delivering Integrated Brand Experiences.
With a need for retail that is less reliant on touch, creating immersive ways to test products has become stable stakes.
Retail Refined is going live as host Melissa Gonzalez leads a panel of tech leaders that will explore the rebalancing of the physical and digital experience in the retail world.
Melissa Gonzalez explores how the lines between the physical and digital worlds continue to merge thanks to the possibilities of computer vision.
Is the world ready for AI to capture and become the human experience? Not yet, and neither is the technology.
In a world of a pandemic, social distancing, and contactless customer experiences, interactive touchscreens aren’t generating engagement. Brands shouldn’t count out interactive experiences. Haptic and touchless technology could be