Articles by tag: AR

The Role of VR and AR in Attractions and Enterprise Applications

In this Pro AV Today soundbite from Dan O’Brien of HTC VIVE, the conversation centered on the significant role of Virtual Reality (VR) and Augmented Reality (AR) in attractions and enterprise applications. O’Brien highlighted the critical need for durable hardware design, tailored to withstand extensive use in location-based entertainment (LBE) operations. Unlike consumer-grade VR headsets, […]

Read More

Latest

Articles
Does Apple’s AR/VR Headset Have a Place in Pro AV Integrations and Experience Design?

Apple’s AR/VR headset is soon-to-release and will be hitting the markets in June 2023. With its unique features and Apple device compatibility, there are many predictions swimming around about the business use case possibilities of the product. Its most unique feature is that unlike many VR headsets that come with controllers, Apple’s “Reality Pro” will […]

Read More
Health and Life Sciences at the Edge
How Augmented Reality and Immersive Technologies Can Improve Patient Outcomes

On this episode of Intel’s Health and Life Sciences at the Edge, host Gabrielle Bejarano chats with Providence Health System VP and Chief Talent Officer Darci Hall and Intel Health Account Executive Jeffrey Berghammer about the opportunities for augmented reality and immersive technologies to support digital transformation in healthcare.     When the onset […]

Read More
Articles
Mobile Advertising AR Use is Set to Outpace Traditional Advertising Methods. How Are Retailers Making the Most of It?

Pokémon Go, which was all the rage back in 2016, may have simmered down, but the concept behind it—augmented reality (AR)—is heating up and becoming a more accessible tool for industries to deploy in service of the experience economy. This is especially true for retailers and retail marketing strategies. Mobile advertising AR is predicted to […]

Read More
Articles
2023’s Mobile App Trends Signal Big Expansion for Augmented Reality in Retail

Several trends in mobile app development for 2023 include wider adoption of artificial intelligence (AI), machine learning (ML), cloud-based applications, wearable devices, and augmented reality (AR). Leading this growth in adoption is the advancement of technology that makes these innovations more affordable for developers. As creating augmented reality solutions becomes more accessible, the onus […]

Read More
Articles
2023 is Mobile AR Advertising’s Spotlight Moment in Retail

In 2023, Insider Intelligence predicts the number of augmented reality (AR) users in the U.S. will reach 97.1 million and continue upward through 2025. So, is this the year mobile AR takes the advertising spotlight? And what function could it play in retail? According to Insider Intelligence’s forecast, U.S. companies plan to spend big […]

Read More
Articles
Is It Live or Is It Virtual? The Future of Live Events

During the pandemic, the way live concerts and events were delivered underwent a complete change in thinking. AV technology provided safe, though not altogether satisfying, alternatives to mosh pits and packed concert arenas. We saw glimpses of artists’ living rooms and garages as they streamed performances, we experienced virtual reality shows that were a bit […]

Read More

Latest

student athletes training
The Anticipation of Record Heat Must be the Concern of Educational Institutions and the Safety of their Student Athletes
April 17, 2024

Temperatures around the globe are continuing to set new records, and as a result, universities now face increasing challenges in ensuring the safety and performance of their student athletes.  Rising mercury poses risks of heat-related illnesses and affects the athletic performance and recovery of student athletes. Educational programs on recognizing the symptoms of heat […]

Read More
HVAC building efficiency goals
Improving HVAC Systems Plays a Key Role for Meeting Building Efficiency Goals
April 17, 2024

In today’s rapidly advancing world, the role of HVAC systems for building efficiency goals has become a pivotal topic for businesses and property owners alike. With energy costs soaring, the shift towards more energy-efficient systems isn’t just a luxury—it’s a financial imperative. Building efficiency upgrades could slash global energy demand by 12% and save […]

Read More
Generative AI Remains at an IP and Privacy Crossroads
April 17, 2024

As artificial intelligence becomes increasingly integrated into our daily lives and business operations, the conversation around its ethical and legal implications grows louder. It’s clear that generative AI will continue to face legal battles; applications from oncology, to mental health services, to the classroom, are raising questions about AI’s ethics and the consequences of […]

Read More
strategic Capital allocation
Strategic Capital Allocation Can Help Businesses Leverage Employee Knowledge and Collaboration for Better Returns
April 17, 2024

Strategic capital allocation, a critical aspect of business management often emphasized by investment experts like Warren Buffett, involves more than just distributing financial resources; it’s about strategic investment that drives long-term value. Firms are increasingly recognizing the need to integrate capital allocation with broader corporate strategies, ensuring that investments are not only financially sound […]

Read More
Other Articles
Studio Insights with Provost Studio: A/V Display, Fan Engagement, and Augmented Reality
February 18, 2022

Chanan Averbuch, Executive Vice President of Primeview USA, Inc. and Peter Provost, Associate AIA President and Director of Design at Provost Studio, sat down with host Tyler Kern to discuss the current state and future projections of A/V display, fan engagement, and reality technologies. Primeview USA is unique because they offer LED display technology and […]

Read More
As the Metaverse & AR Mature, Will They Fall Into Tech’s Common Silos?
November 11, 2021

The host of MarketScale’s Spatial Perspectives, Dan Cui, is out in sunny California this week for Augmented World Expo 2021. As the world of AR and the Metaverse matures, the ability for software and hardware products to integrate with one another becomes a huge factor in the adoption and use of these technologies. Dan […]

Read More
Is The World Ready to Step Into the Metaverse?
October 29, 2021

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.   The internet […]

Read More
AR Engineers are Honing Their Chops on Social Media Effects
September 10, 2021

AR filters are becoming not only a fan favorite for social media platforms, but a point of direct investment. Following in Facebook and Snapchat’s footsteps, TikTok is investing in its own AR experiences development hub, Effect House, where interested developers can apply to create engaging augmented reality filters and effects for the platform. Why is […]

Read More
Haptic Feedback: The Importance of Emerging Technologies in Business Applications with Dan Cotting and Dan Cui
September 8, 2021

Data is accessible in so many ways, and now there are technologies that can drive an even higher ROI for companies willing to make an investment. Discussing these emerging trends, including AR, VR, and the metaverse, Haptic Feedback host Courtney Echerd spoke with Dan Cotting, Director of Emerging Technologies, and Dan Cui, VP Sales […]

Read More
How the Experiential World Will Meet the Workplace
August 13, 2021

This week Kevin Hogan and the EdTech Today show went on the road to the ASU+GSV Summit in San Diego. Hogan used the opportunity to sit down with the biggest leaders in EdTech to discuss what they have learned from the successes and failures of remote learning and more importantly the lessons we can […]

Read More
How Will Sports Take Advantage of Augmented Reality?
August 10, 2021

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.   Live sporting […]

Read More
Is Facebook’s Reputation Holding Back Its VR Efforts?
August 4, 2021

Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.   Facebook’s reputation has had a significant impact on consumers’ confidence in the platform’s […]

Read More
AR and Mixed Reality More Disruptive Than AI, Report Claims
August 4, 2021

Manufacturers may only just be coming to terms with artificial intelligence (AI) and seeking to assess its potential value and impact but hold on: it is reported that some existing technologies, including augmented reality (AR), virtual reality (VR) and mixed reality (MR) will be more disruptive, more quickly.   Some technologies are born disruptive, some […]

Read More