Articles by tag: AR
In this Pro AV Today soundbite from Dan O’Brien of HTC VIVE, the conversation centered on the significant role of Virtual Reality (VR) and Augmented Reality (AR) in attractions and enterprise applications. O’Brien highlighted the critical need for durable hardware design, tailored to withstand extensive use in location-based entertainment (LBE) operations. Unlike consumer-grade VR headsets, […]
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Does Apple’s AR/VR Headset Have a Place in Pro AV Integrations and Experience Design?
Apple’s AR/VR headset is soon-to-release and will be hitting the markets in June 2023. With its unique features and Apple device compatibility, there are many predictions swimming around about the business use case possibilities of the product. Its most unique feature is that unlike many VR headsets that come with controllers, Apple’s “Reality Pro” will […]
Health and Life Sciences at the Edge
How Augmented Reality and Immersive Technologies Can Improve Patient Outcomes
On this episode of Intel’s Health and Life Sciences at the Edge, host Gabrielle Bejarano chats with Providence Health System VP and Chief Talent Officer Darci Hall and Intel Health Account Executive Jeffrey Berghammer about the opportunities for augmented reality and immersive technologies to support digital transformation in healthcare. When the onset […]
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Mobile Advertising AR Use is Set to Outpace Traditional Advertising Methods. How Are Retailers Making the Most of It?
Pokémon Go, which was all the rage back in 2016, may have simmered down, but the concept behind it—augmented reality (AR)—is heating up and becoming a more accessible tool for industries to deploy in service of the experience economy. This is especially true for retailers and retail marketing strategies. Mobile advertising AR is predicted to […]
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2023’s Mobile App Trends Signal Big Expansion for Augmented Reality in Retail
Several trends in mobile app development for 2023 include wider adoption of artificial intelligence (AI), machine learning (ML), cloud-based applications, wearable devices, and augmented reality (AR). Leading this growth in adoption is the advancement of technology that makes these innovations more affordable for developers. As creating augmented reality solutions becomes more accessible, the onus […]
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2023 is Mobile AR Advertising’s Spotlight Moment in Retail
In 2023, Insider Intelligence predicts the number of augmented reality (AR) users in the U.S. will reach 97.1 million and continue upward through 2025. So, is this the year mobile AR takes the advertising spotlight? And what function could it play in retail? According to Insider Intelligence’s forecast, U.S. companies plan to spend big […]
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Is It Live or Is It Virtual? The Future of Live Events
During the pandemic, the way live concerts and events were delivered underwent a complete change in thinking. AV technology provided safe, though not altogether satisfying, alternatives to mosh pits and packed concert arenas. We saw glimpses of artists’ living rooms and garages as they streamed performances, we experienced virtual reality shows that were a bit […]