AR Engineers are Honing Their Chops on Social Media Effects

AR filters are becoming not only a fan favorite for social media platforms, but a point of direct investment. Following in Facebook and Snapchat’s footsteps, TikTok is investing in its own AR experiences development hub, Effect House, where interested developers can apply to create engaging augmented reality filters and effects for the platform.

Why is AR, though, especially crowd-sourced AR, such a focus for social media platforms right now? And if TikTok’s beta-tested platform becomes a permanent staple, how will this change the landscape of AR design and engineering work for 3D professionals? Tanya Gupta, digital artist and AR/VR engineer, offered her insights on where AR engagement brings value to social platforms, and how engineers & designers can get in on the action.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

franchise
Opportunities Available for Women in Franchising
November 30, 2022

It may come as a surprise to some, but entrepreneurship is experiencing growth after the pandemic as many people have decided that they want to work for themselves. A great way to become your own boss is to start a franchise. However, the rate of women who own franchises is falling behind their male […]

Read More
Predicting Consumer Behavior to Make Retail Smarter
November 30, 2022

Retail has always been a gamble. What if it didn’t have to be a risk? Retailers are eager to understand consumer behavior and desires before committing to inventory. As expectations for environmentally conscious business practices, retailers are steering away from waste. First Insight helps businesses reach sustainability goals and accurately forecast consumer behavior. How […]

Read More
Improving Financing and Reimbursement Options for Patients and Providers
November 30, 2022

Do you ever think about just how much surgical procedures cost? Well, for the uninsured patient, they can be upwards of a whopping 35 thousand dollars. And for those who are insured, even paying a chunk of that change is sure to make a dent in the wallet.   Since not many individuals will pay […]

Read More