Is Facebook’s Reputation Holding Back Its VR Efforts?

Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.

 

Facebook’s reputation has had a significant impact on consumers’ confidence in the platform’s data security and more, but it’s also made its presence felt in other, more unexpected places.

In particular, as Facebook continues to work on VR capabilities, how are consumers reacting? Experience By Design host Bryan Meszaros weighed in.

“I think it’s interesting to see where Facebook is going with their VR development. Certainly, they’ve been going through a lot of acquisitions over the past couple of years, and I think the recent announcement of the reverse passthrough VR tech is quite interesting to watch.

I don’t think people are going to be deterred because it has a Facebook label to it, specifically just because they’ve been buying a lot of applications that kind of position Facebook to be the leader in online experiences.

I don’t see them venturing too much into the mixed reality realm. I think that’s an area that they don’t understand. And the acquisitions that have been seen to be skewed more toward game platforms and social don’t see translating that well into a real physical environment. But I think, for online, they certainly set themselves up to be poised for a lot of growth over the next couple of years.”

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