The Role of VR and AR in Attractions and Enterprise Applications

In this Pro AV Today soundbite from Dan O’Brien of HTC VIVE, the conversation centered on the significant role of Virtual Reality (VR) and Augmented Reality (AR) in attractions and enterprise applications. O’Brien highlighted the critical need for durable hardware design, tailored to withstand extensive use in location-based entertainment (LBE) operations. Unlike consumer-grade VR headsets, which are typically used for brief periods, LBE headsets must operate reliably for 10 to 14 hours daily. This requirement demands enhancements in power, cable durability, and overall hardware resilience.

O’Brien touched upon the need for hygiene. The frequent use of VR headsets in public settings necessitates a design that prioritizes cleanliness and safety for each user. This concern is particularly relevant in today’s health-conscious environment.

Additionally, O’Brien discussed the unique software needs for these applications. The software must not only support robust hardware operation but also enable efficient deployment in environments such as those with 30 users simultaneously. This capability is essential for ensuring quick initiation of experiences and maintaining continuous operation, thus optimizing the profitability and effectiveness of the space utilized.

These insights from O’Brien underscore a few nuanced differences between consumer and enterprise VR applications. They highlight the importance of specialized design and functionality in VR/AR technology to meet the specific demands of enterprise and attraction-based applications, ensuring both operational efficiency and user satisfaction.


Dan O’Brien, HTC VIVE, on the Role of VR and AR in Attractions and Enterprise Applications:

“Not only in the hardware and the hardening of it, making the hardware so that it can actually withstand multi-use… running for ten to fourteen hours a day… versus a consumer market… for ten to fifteen minutes… You need replacement on power, better cables, hardened sets, and wearables. Hygiene is a massive factor… But also designing for software… for a thirty user environment… to be up and running all the time, making money all the time in that square footage.”

Follow us on social media for the latest updates in B2B!



energy infrastructure
New Energy Infrastructure Vs. Extending Fossil Fuel Plants: How Should the Energy Industry Tackle Aging Power-Generation Assets?
February 28, 2024

If the expected surge in power demand is anything to go by, the U.S. power grid could be in trouble. Fueled by clean energy projects and a massive shift towards electric vehicles by 2030, it’s clear the grid could face major strain — and even blackouts. Unfortunately, the U.S. has already faced such disasters: […]

Read More
Dr. Christopher King Georgetown's inaugural Dean of Health
The Visionary Work That Led Dr. Christopher King to Becoming Georgetown’s Inaugural Dean of Health
February 28, 2024

Currently, the healthcare system is grappling with issues of equity, access, and the integration of social determinants of health. As a result, the conversation around transformative leadership in healthcare education has never been more crucial. Amidst a backdrop of systemic challenges, including structural racism and socioeconomic disparities, the role of education in shaping the […]

Read More
diversity equity
The Key to Increasing Profits? Integrating Diversity and Equity into Recruitments, Promotions and Retention
February 27, 2024

How can organizations truly integrate diversity, equity, inclusion, and belonging (DEIB) into their core operations to not only foster a sense of community but also enhance performance and profitability? Geoffrey M. Roche, Director of Workforce Development (North America) at Siemens Healthineers, brings a wealth of experience in leadership, education, culture, and workforce transformation, emphasizing […]

Read More
Risk management and employee well-being
Merging Risk Management with Employee Well-Being is the Secret to Unlocking Workplace Potential
February 27, 2024

In today’s rapidly evolving business landscape, the convergence of risk management, business insurance, and employee benefits has emerged as a critical focal point for organizations aiming to foster a resilient and thriving workforce. This intersection of risk management and employee well-being addresses not just the physical assets of a company but extends to the […]

Read More