Studio Insights with Provost Studio: A/V Display, Fan Engagement, and Augmented Reality
Chanan Averbuch, Executive Vice President of Primeview USA, Inc. and Peter Provost, Associate AIA President and Director of Design at Provost Studio, sat down with host Tyler Kern to discuss the current state and future projections of A/V display, fan engagement, and reality technologies.
Primeview USA is unique because they offer LED display technology and monitor display technology. Having both broadcast and branded environment skillsets is unique since it allows them to display content and produce it in an immersive way.
Recently, sports facilities, including both professional and collegiate levels, have seen increasing use of large LED spectaculars combined with a branded environment to engage fans. Currently, E-sports and real estate are two sectors with booming A/V use. The housing market is strong, and technology is integrating with mixed branding in this sector.
Hybrid experiences are becoming more crucial in the A/V industry. “Hybrid doesn’t just mean designing for a hybrid environment, hybrid means designing for fan engagement, for people who are not in the stands and somehow incorporating into the physical space, too,” he added. This will prove crucial when it comes to engaging employees in the virtual workspace. Employers also need to think about how to make the physical space attractive and convince employees to come into office at times.
Looking forward, Averbuch believes AR and VR are a few years out from becoming ready for the public. Provost believes the client relationship is the most important aspect of advancements and the future of the field. “It’s really about helping the client think through beyond what you’re going to do for them and make sure that they understand what you’re going to do in the future,” he stated.
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