How Will Sports Take Advantage of Augmented Reality?

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.

 

Live sporting events are back on the menu in the wake of COVID-19 — but that doesn’t mean they’ll look the same as they did prior to the pandemic.

In addition to safety measure and other touchless innovations present at the world’s stadiums and arenas, technologies like augmented reality could be ready to make a huge impact on the way fans consume live sports.

To learn more, MarketScale invited Spatial Perspectives host Dan Cui to share his insights.

“As we get back to attending live sporting events, augmented reality offers teams, sponsors and fans a unique way of engaging with one another.

Just prior to this COVID shutdown, AT&T Stadium partnered with Nexus studios to provide location-based augmented reality visualizations throughout the stadium, giving fans a virtual way to interact with their favorite players, which enhances the overall game night experience.

But the benefits don’t stop there. All aspects of stadium and team activities can become more exciting. Halftime shows, historical game overlays, player statistics, on field rulings, even food, beverage and swag — purchasing can become part of the adventure of attending a live event infused with augmented reality.

From a marketing perspective, augmented reality clearly enhances team brand loyalty by providing sponsors innovative ways of reaching their target audiences. Keep your eyes open at the next live event you’ll be attending and join in on the fun.”

Listen to Previous Episodes of Spatial Perspectives Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Bluedot’s Report Offers Restaurants Insight Into Consumer Spending Behaviors
September 23, 2022
Inflation and ongoing concerns of a recession are affecting consumer spending behaviors. And as always, the restaurant industry is a great place to take the temperature of what people are willing to Read more
Advancements in Bone Health Imaging with Dr. Ego Seeman
September 23, 2022
  CurveBeam AI Medical Director - Endocrinology Prof. Ego Seeman recently sat down with Vinti Singh, CurveBeam AI’s Marketing Director, to discuss the future of bone health imaging. Prof. Seeman is a Read more
OT and IT Edge Convergence and the Emergence of the Edge Marketplace
OT and IT Edge Convergence and the Emergence of the Edge Marketplace
September 23, 2022
To win the edge ecosystem game, it will take a village approach. Edge is no longer a linear value chain, going from step to step. An emerging circular value chain, with an open and extendable Read more