How Will Sports Take Advantage of Augmented Reality?
On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.
Live sporting events are back on the menu in the wake of COVID-19 — but that doesn’t mean they’ll look the same as they did prior to the pandemic.
In addition to safety measure and other touchless innovations present at the world’s stadiums and arenas, technologies like augmented reality could be ready to make a huge impact on the way fans consume live sports.
To learn more, MarketScale invited Spatial Perspectives host Dan Cui to share his insights.
“As we get back to attending live sporting events, augmented reality offers teams, sponsors and fans a unique way of engaging with one another.
Just prior to this COVID shutdown, AT&T Stadium partnered with Nexus studios to provide location-based augmented reality visualizations throughout the stadium, giving fans a virtual way to interact with their favorite players, which enhances the overall game night experience.
But the benefits don’t stop there. All aspects of stadium and team activities can become more exciting. Halftime shows, historical game overlays, player statistics, on field rulings, even food, beverage and swag — purchasing can become part of the adventure of attending a live event infused with augmented reality.
From a marketing perspective, augmented reality clearly enhances team brand loyalty by providing sponsors innovative ways of reaching their target audiences. Keep your eyes open at the next live event you’ll be attending and join in on the fun.”
Listen to Previous Episodes of Spatial Perspectives Right Here!
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Legacy Payment Companies Embrace Blockchain Solutions. Their Infrastructure is Still “Fundamentally Not Aligned” with Web3 Payments.
Legacy payment companies are finally embracing blockchain solutions at scale, though still behind compared to the innovation that young fintech companies are bringing to the next generation of payment solutions. Regardless, this embrace is taking many shapes, and it’s still not a guarantee that they’re up to the task. In the last year, Visa […]
The Importance of Legal Counsel to Major League Organizations
Live sporting events continue to be at the forefront of entertainment in America year after year. Between enthused fans, good food and drinks, and anticipation for record-breaking moments, the ambiance of a stadium on a game day is unmatched. However, behind the scenes of our beloved stadiums and sports traditions lies term sheets and contracts […]
The Divergence Between Stocks and Bonds & Emerging Market Trends
As the world of investing continues to evolve, it’s crucial for industry leaders to keep pace with the shifting landscape. One particular topic gaining traction is the divergence between stocks and bonds – an economic paradox affecting portfolios worldwide. Recent data shows that traditional investment strategies, like the 60-40 portfolio (60% in stocks and 40% […]
