Skip to content
‹ Back to IndustriesRetail

Weaver Beyond the Numbers Real Estate Edition: What Is Reverse Logistics, and How Can You Navigate It?

Weaver’s Rob Nowak, Partner, Tax Services, and Howard Altshuler, Partner-in-Charge, Real Estate Services, know many logistical challenges come into play when ordering something online. But what barriers exist on the backend for returning those online purchases? Nowak and Altshuler discussed the world of reverse logistics to see if they could figure out what goes on…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Promoted content from Weaver on MarketScale.

By Howard Altshuler · ·
Share

Free workspace

Turn your Retail expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Weaver’s Rob Nowak, Partner, Tax Services, and Howard Altshuler, Partner-in-Charge, Real Estate Services, know many logistical challenges come into play when ordering something online. But what barriers exist on the backend for returning those online purchases?

Nowak and Altshuler discussed the world of reverse logistics to see if they could figure out what goes on when people need to return an online item and what logistical challenges companies face with a world turning more and more to ecommerce for all of their purchases.

Nowak wondered, if a specific ecommerce platform’s truck was already in a neighborhood dropping off items, why can’t they pick up a return, as well? But, in trying to answer this question, Nowak realized it might come down to logistics that are more complicated than a customer sees.

Altshuler saw specific online shopping trends posing additional challenges for logistics, such as online grocery shopping, where refrigerated goods may be difficult to handle from a return standpoint. In contrast, dry goods may be solvable challenges.

With the rise of online purchasing in traditional brick and mortar establishments like grocery, Nowak recognized the potential need for industrial growth in logistics centers.

“For every 10 logistics facilities, there might need to be one or two reverse logistics facilities just to handle the flow of goods back in, then redistribute those to their warehouses so those items can be resold,” Nowak said.

But, even if additional facilities were required to handle an influx of returns, Altshuler believed they’d utilize smaller spaces. “You’re not going to need a million-square-foot warehouse to hold returns unless it’s a regional depot or something like that.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Weaver

Part of this channel

Weaver

News, updates, and expert insights from Weaver.

Visit the channel

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Howard Altshuler
Howard AltshulerPartner · Real estate, Weaver

Howard Altshuler is a Weaver partner whose work focuses on real estate. On Location Cubed, part of Weaver: Beyond the Numbers, he and Aaron Grisz talk with the people financing, building, valuing and shaping places. His MarketScale catalog moves between the numbers inside an investment and the realities around it: the cost of debt, a shortage of comparable transactions, the tradespeople needed to build, and the infrastructure that makes growth possible. The conversations put specialists’ experience into context for a wider real-estate audience.

B2B Weekly

The week in Retail, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Retail Insights

Ulta is marketing to AI agents and shoppers

Ulta is marketing to AI agents and shoppers

Ulta segments customers by motivations (not just demographics) and uses non-purchase signals like social activity and store behavior to inform personalization and messaging.

  • 01Ulta treats AI agents as new voices it cannot control, similar to how it manages influencer and store associate recommendations, shaping what agents know rather than what they say.
  • 02Ulta uses motivation-based segmentation (beyond demographics) and non-purchase signals like social activity and store visits to inform personalization, with loyalty data as a foundation as it explores what AI agents need.
  • 03Ulta says research shows young consumers who use AI tools and chatbots still crave coming into stores and are more likely to visit, raising the pressure on stores to earn the trip.

Nov 7, 2026

Amazon lets shoppers text Alexa for Shopping to place orders and track prices

Amazon lets shoppers text Alexa for Shopping to place orders and track prices

Amazon is rolling out text-message access to Alexa for Shopping, its AI shopping agent, starting with a small group of U.S. customers by invitation. The agent can search, compare, buy items, track prices, reorder products, and send alerts across text and other Amazon platforms.

  • 01Texting with Alexa for Shopping rolls out to a small group of U.S. customers by invitation, expanding to millions in the coming weeks
  • 02The agent can reorder items, set up weekly grocery orders, watch for price drops, show up to a year of price history, and send new-release alerts
  • 03Requests started over text carry over to the Amazon Shopping app, Amazon.com, and Alexa-enabled devices

Nov 6, 2026

Small retailers rethink shipping fees as holiday shipping costs climb

Small retailers rethink shipping fees as holiday shipping costs climb

The National Retail Federation expects holiday retail sales to rise 4.2% to $1.01 trillion, but higher fuel prices and carrier holiday surcharges are raising shipping costs. Evie Pearl Handmade's owner now pays nearly $6 per package and is considering raising her shipping fees for the first time in six years. A New Jersey clothing founder began charging customers for return shipping this week. Larger retailers with dedicated contracts are better insulated for now, though Amazon reported an 11% rise in third-quarter shipping expenses.

  • 01NRF expects holiday retail sales to rise 4.2% to $1.01 trillion.
  • 02UPS, FedEx and USPS have added holiday surcharges that run through the end of the season.
  • 03One small seller's average label rose from around $4.50 last year to nearly $6 last month, and she is considering raising her shipping fees.

Nov 6, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

About the Experts

Howard Altshuler
Howard Altshuler

Partner · Real estate

Weaver

Howard Altshuler is a Weaver partner whose work focuses on real estate. On Location Cubed, part of Weaver: Beyond the Numbers, he and Aaron Grisz talk with the people financing, building, valuing and shaping places. His MarketScale catalog moves between the numbers inside an investment and the realities around it: the cost of debt, a shortage of comparable transactions, the tradespeople needed to build, and the infrastructure that makes growth possible. The conversations put specialists’ experience into context for a wider real-estate audience.

Rob Nowak
Rob Nowak

National Practice Leader, Tax Services

Weaver

Rob Nowak, CPA, leads Tax Services nationally at Weaver. He advises businesses and family offices on tax planning, with particular experience in real estate transactions, construction and flow-through entities. His work also covers succession planning and wealth protection for privately owned businesses. He holds a master’s degree in taxation from DePaul University and a bachelor’s degree in accountancy from Northern Illinois University. In Weaver: Beyond the Numbers and Location Cubed, Rob and Howard Altshuler bring specialists into the decisions behind a property: how it is financed, used, assessed and adapted. His MarketScale catalog also includes conversations with Tyler Kern about business-asset depreciation and discussions of the practical consequences of remote work. The original publication dates preserve the context of these historical tax and market conversations.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512