Why Learning Is Essential to Leadership

Being an effective leader is challenging. Many times, leadership isn’t born. It’s made. In most situations, leaders beget leaders, which means leadership is learned from other great leaders.

 

When it comes to leadership, there are always moments that shape a career. These moments lead to either success or failure, but they lead to moments of learning in all cases.

On this episode of Knowledge Is Power, Host Brandon Pfluger talked with Jeff Cozart, CEO, Juniper Unmanned, about pivotal moments that have shaped his career, significant learning moments, and how his leadership has shaped the way busy companies communicate and do business. Juniper Unmanned is the top insights provider to innovative project managers in large enterprises. Their remote sensing technologies give managers unprecedented access to info about physical assets, and their artificial intelligence and analytics give them the powerful tools to determine the best course of action.

“One of the keys in that early-career position is that I was given opportunities to lead” – Jeff Cozart

Cozart has more than three decades in the B2B industry. First, starting in marketing before moving to sales, he now finds himself at the helm of a company. So what has a leader of Cozart’s caliber learned throughout the years? Cozart’s first pivotal moment came when he was 15 years old, working at his first job. He worked as a camp counselor at a boy’s scout camp in Colorado.

“I made $200 for the summer, but it was a pivotal moment because the leadership there at that boy scout camp showed me what was possible in terms of building a team and crafting a high-performance organization that produced high results,” Cozart said. The lessons learned he has carried throughout his career.

Initially, on a path toward science with a degree in cellular and developmental biology, he ended up in entrepreneurship. But, in his first position, he worked for the Boy Scouts Of America. This led him into leadership, as he was given an early opportunity to lead.

“One of the keys in that early-career position is that I was given opportunities to lead,” Cozart said.

Listen to hear more about Cozart’s career in leadership and the lessons he’s learned.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More