Articles by tag: Brandon Pfluger
Barcelona holds the keys to the connectivity ecosystem’s largest and most influential event of the year. In November 2022, Barcelona held the Smart City Expo World Congress, which gathered the international community to showcase smart city innovation and smart urban solutions. Now, the crown jewel of Spain is home to the Mobile World Conference, or […]
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Why Learning Is Essential to Leadership
Being an effective leader is challenging. Many times, leadership isn’t born. It’s made. In most situations, leaders beget leaders, which means leadership is learned from other great leaders. When it comes to leadership, there are always moments that shape a career. These moments lead to either success or failure, but they lead to moments […]
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Introverts Can Still Make Effective Leaders
Being an effective leader is challenging. Many times, leadership isn’t born. It’s made. In most situations, leaders beget leaders, which means leadership is learned from other great leaders. In this episode of Knowledge Is Power, Host Brandon Pfluger talked with Carrie McKenzie-Bush, Director of Marketing and Communications, Peerless-AV, on her career, significant learning moments, […]
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How a Former Pro Golfer Translates Experience to Business
Learning moments in a career can be successes and failures. It’s what a leader does after that really matters. Knowledge Is Power goes one-on-one with leaders in different industries to uncover these experiences. Many things can prepare someone for their career—experiences and even time on the golf course. Host Brandon Pfluger spoke with Brett […]
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3 Trends That Pro AV Marketers Cannot Ignore
The Pro AV industry is ever-evolving. As companies launch new products or services, they must continue to evolve with both industry and marketing trends. Education and efficiency are crucial to maximizing the return on products or services. MarketScale spoke with company Director, Strategic Partnerships Brandon Pfluger about what tools Pro AV companies can leverage to […]
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]