In the noisy world of B2B marketing, it’s easy for strategies to come and go like passing trends. Yet one approach—account-based marketing—continues to prove it’s more than just a buzzword. Marketers who’ve leaned into ABM often describe it as transformative, reshaping how sales and marketing teams align around their most important customers. And the results…
In the noisy world of B2B marketing, it’s easy for strategies to come and go like passing trends. Yet one approach—account-based marketing—continues to prove it’s more than just a buzzword. Marketers who’ve leaned into ABM often describe it as transformative, reshaping how sales and marketing teams align around their most important customers. And the results…

From Innovation to Impact: Corporate Success, Tech Patents, and Mentoring the Next Generation with David C. Williams
What does it mean to move beyond success into true significance? In this powerful episode of the Undisputed Podcast, Ty Bledsoe sits down with David C. Williams, tech innovator, best-selling author, and mentor who’s redefining what impact looks like. From growing up in one of the poorest corners of Dallas to leading billion-dollar automation…

From Classroom to Clinic, How HerMD is Closing the Menopause Gap in Medicine
For too long, women’s healthcare has fallen short—shaped by stigma, overlooked by research, and limited by a system that often focuses only on fertility while neglecting a significant portion of a woman’s constant evolution. With women today spending 40% of their lives in postmenopause, the lack of medical training and resources dedicated to this…

The Future of Sleep Apnea Treatment: Vivos’ Oral Appliance Technology Offers an Alternative to CPAP
Obstructive sleep apnea affects a whopping 30 million Americans, yet millions remain undiagnosed or abandon CPAP therapy due to its discomfort and inconvenience. Recent innovations in oral appliance therapy, however, are opening up new possibilities for patients seeking safe, effective, and lasting solutions. With sleep apnea linked to virtually every chronic disease—from heart disease to…

Would Your Staff Know Their Role in a Disaster?
In this episode of Critical Response Stories, Kacie Chappell shares a hard truth many organizations face too late: a business continuity plan is only as strong as the people carrying it out. Kacie has seen that the most successful recoveries start long before the storm hits. They begin with preparation, practice, and a clear…
Experts Talk
Experts Talk
Fleet Lifecycle Management: Data, Safety Tech, and Timely Refreshes Cut Costs and Maintain Competitiveness
Volatile tariffs, inflationary pressures, and advances in fleet lifecycle management are forcing trucking executives to make strategic choices under uncertainty. The decision to replace or upgrade Class 8 trucks is no longer just about cost-per-month—it’s about lifecycle value, operational safety, compliance readiness, and long-term competitiveness. As the EV credit deadline approaches and OEMs release…
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Podcast Episodes
Game-Changing Marketing: Why Brands Must Embed Themselves Naturally Into Gaming Experiences
Video games have rapidly evolved from niche entertainment to a dominant cultural force, reshaping how people interact, play, and connect with brands. With the gaming industry expected to surpass $300 billion in yearly revenue by 2030, businesses are increasingly asking: how can brands authentically integrate into games without alienating audiences? Meanwhile, developers face the…
Simplifying the Complex: Actionable Systems Lead to Clarity, Confidence, and Success
Simplifying the complex has become a defining advantage in today’s professional world—whether you’re navigating Medicare, building a business, or pursuing professional growth. According to a 2024 PwC study, more than half of employees feel there is too much change happening at work all at once, and 44% don’t understand the reasons for the changes….
From Flip Phones to Free-to-Play Empires: How Mobile Gaming Reshaped Business Models, Communities, and Esports
Mobile gaming has quietly become the largest segment of the global gaming industry, generating about $92 billion annually—more than both PC and console games. Yet for decades, many brands and agencies underestimated its reach, focusing instead on arena-filling esports tournaments or blockbuster console titles. With nearly everyone carrying a smartphone, however, mobile has become…
Transformation Without Disruption: How Access Healthcare Is Rewiring the Revenue Cycle with Agentic AI
Hospitals are juggling shrinking margins and rising costs while denial volumes remain stubbornly high. In the revenue cycle alone, hundreds of billions are lost annually to preventable errors and inefficiencies—in fact, Access Healthcare CEO Shaji Ravi cites more than $250 billion wasted each year. Meanwhile, payers have accelerated their use of AI to adjudicate…
Medical school taught Dr. Robert Lufkin the conventional wisdom of the healthcare system, but his experiences and research exposed deeper issues at play. In this episode of Healthcare Rethink, hosted by Brian Urban, the spotlight shines on Dr. Robert Lufkin, MD, the author of Lies I Taught in Medical School. The conversation centers around…