The success of any B2B collaboration anchors upon understanding the other party’s goals. Without this crucial knowledge, campaigns risk becoming mere shots in the dark, wasting both time and resources on complex but directionless pursuits. Therefore, from the very first conversation, attention to these goals is an absolute necessity. Translating Business Terms into Marketing…

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During Applied Digital’s Investor Day interview, a powerful conversation unfolded, highlighting the company’s ambitious vision and the confidence it has inspired in stakeholders. A key moment of the discussion centered around the question: “Is this too big? Is this too bold?” The response from many observers has been consistent: “So far, you’ve done what…

As Abby recounts her touching story, she vividly recalls the hardship her family had to endure. The memory of long, tireless days, scary nights sleeping in their car, and living in intimidating shelters can be heartbreaking to many. Gruelling Past, Promising Future The reality of Abby and her family was one of struggling to…