In today’s fast-paced world, AI has moved from being a corporate buzzword to a hands-on tool for everyday life. With tools like ChatGPT, Gemini, and Claude now widely accessible, the conversation is shifting from what AI is to how it can actually help individuals. From boosting productivity to transforming education, AI is poised to become…
In today’s fast-paced world, AI has moved from being a corporate buzzword to a hands-on tool for everyday life. With tools like ChatGPT, Gemini, and Claude now widely accessible, the conversation is shifting from what AI is to how it can actually help individuals. From boosting productivity to transforming education, AI is poised to become…

The Branding Balancing Act: Reinvent Without Losing Your Brand Identity
The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…

No Permission Needed: Forge Your Own Path Forward Through Bold Moves, Clear Focus, and Continuous Growth
What happens when you stop waiting to be chosen—and choose yourself? In this episode of PQ: Conversations that Build Equity, Jason Winningham talks with Amy Chavez, a seasoned marketing professional and graphic designer who boldly forged her career in commercial real estate, even before she had the credentials. Amy shares how a gutsy cover…

A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…
Experts Talk
Experts Talk
Supply Chain Leaders Must Abandon Outdated Routing and Embrace Last Mile Optimization Through Modeling and AI
As geopolitical tensions disrupt global shipping and tariffs create fresh uncertainty in international trade, companies are being forced to reexamine their most vulnerable supply chain segment—the last mile . While upstream operations get the spotlight during crises, the final leg of delivery remains a persistent blind spot. That oversight has consequences: empty trucks, fragmented delivery…
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Podcast Episodes
Vibes and the Future of Marketing with Adbloom Founder and CEO Andrew Abony
Affiliate marketing is shedding its outdated reputation and entering a new era—one centered on authenticity, emotional resonance, and genuine human connection. As the future of marketing becomes increasingly relationship-driven, this shift is impossible to ignore. In fact, during the 2024 U.S. Cyber Monday, influencers and affiliate marketers were responsible for driving around 20% of…
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…
Community Building Through Marketing—Powered by Showing Up and Staying Open
In this episode of Professional Quotient: Conversations That Build Equity, host Jason Winningham sits down with Alicia Layfield, founder of Casa Layfield, a boutique marketing agency in Houston, Texas. Alicia shares how she built her business from the ground up—not by following a perfect plan, but by showing up, staying open, and turning connections…
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…