In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact,…
In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact,…
Marketing AI Adoption in B2B Enterprises
Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…
Overcoming Behavioral Health Challenges: Iris Telehealth’s Technology-Driven Approach
Behavioral health challenges have intensified nationwide, with wait times for care stretching months and access in rural areas remaining inadequate. Telehealth innovations are emerging as a crucial bridge to close these gaps, particularly in behavioral health. The stakes are high and according to the 2023 National Survey on Drug Use and Health (NSDUH), 22.8%…
Universal Health Coverage: A Catalyst for Global Change
In a recent episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, Chief Marketing & Communications Officer at CGFNS International Inc., welcomed Dr. Pam Cipriano, President of the International Council of Nurses (ICN), to discuss the transformative impact of nursing on global health. With over 45 years of nursing experience, Dr. Cipriano…
DisruptED in the D: Why Detroit Makes Sense for Mobility Entrepreneurs
Detroit, once a symbol of the Rust Belt’s decline, is now rewriting its story as a hub for innovation and mobility. Home to the Michigan Central innovation district and Newlab, the city has transformed into a growth engine for startups tackling the future of transportation. With its rich history as the birthplace of automotive…
Experts Talk
Experts Talk
How Expert Content and Influencer Marketing Are Revolutionizing B2B Growth in the Creator Economy
The Creator Economy is changing how businesses grow, especially in B2B. Platforms like YouTube, Instagram, and TikTok, with nearly 5 billion monthly users, are driving this change. By 2027, Goldman Sachs expects the Creator Economy to reach $500 billion. It’s time for businesses to get involved. What’s exciting is how influencer marketing, once reserved for…
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Podcast Episodes
The People Business: Creating a Culture That Attracts Talent
In this episode of The AppleOne Podcast’s People Business series, host Brett Howroyd and AppleOne Regional Vice President Nicole McMurray are joined by Tanya Zion, Product Manager of Engagement Services for AIM, to discuss the critical connection between retaining great talent and attracting new talent. Tanya, a seasoned expert in people, processes, and communication,…
Why Smart Package Room is the Future of Package Management
Discover the innovative future of package handling with Smart Package Room, highlighted in a recent discussion featuring Greg Brandner, Head of Marketing, and Shelly Peterson, Senior Director at Smart Package Room. Their dialogue addresses the growing demand for seamless package management in residential developments, the intricacies of Position Imaging’s tracking technology, and how these…
The Future of Retail eCommerce with iPickup
The retail landscape is being reshaped, transitioning from traditional brick-and-mortar stores into burgeoning logistics and fulfillment centers. This revolution, brought about by innovative logistics tech companies like Position Imaging, is transforming the way retailers deliver products, ushering in unprecedented benefits for both retailers and customers. Here’s how this remarkable hybrid solution is playing out….
Employee Education and Workforce Training: Unlocking Mid-Market Potential Through Technology and Upskilling
Integrating education and workforce training as an employee benefit has become a pivotal strategy for talent acquisition and retention. While industry leaders like Walmart, McDonald’s, and Starbucks have long championed such programs, mid-sized and smaller enterprises often face barriers to implementation. A study found that education reimbursement programs deliver a 129% return on investment,…
At ISE 2024, the annual highlight for professionals in the smart technology and AV integration fields, SMART Technologies made a significant impact with its cutting-edge smart boards. This year’s event showcased a range of new products and technologies poised to redefine industry standards. This wrap-up video from ISE 2024 highlights SMART Technologies’ latest innovations,…