Recent Posts

The Evolution of HVAC Media Through the Eyes of Kyle Gargaro
Greg Crumpton - May 13, 2025The HVAC industry is no longer just about furnaces and air conditioners, and neither is HVAC media. It's an ever-evolving ecosystem, shaped by technological advances, regulatory changes, and shifting workforce dynamics.
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Building Trust and Simplifying Stories Strengthens Public Relations Strategies
Greg Crumpton - April 29, 2025The ever-changing public relations and marketing landscape requires authentic storytelling and strong relationships. As industries evolve with emerging technologies, companies must connect with their audiences by fostering trust and understanding their core values.
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Hiring for Values, Investing in Mentorship, and Leveraging Tech Boosts Retention and Workforce Stability in the HVAC Industry
Greg Crumpton - April 15, 2025The HVAC (Heating, Ventilation, and Air Conditioning) industry is experiencing significant growth, with the U.S.
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People-Centric Leadership in Action: The Engineered Cooling Systems(ECS) Story
Greg Crumpton - April 8, 2025A strong workplace culture rooted in people-centric leadership is essential for retaining top talent and driving business success. Recent data shows that only 33% of employees in the U.
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HVAC Workforce Culture: Recruit with Purpose, Retain with Care
Greg Crumpton - March 31, 2025wistia-player[media-id='qawkeq7871']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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Building a Skilled Trades Workforce: Certifications, Simulation-Based Training & Reskilling with SkillCat
Greg Crumpton - March 31, 2025Industries across the United States are facing an unprecedented shortage of a skilled trades workforce. With millions of baby boomers retiring and fewer young people entering the trades, sectors like HVAC, manufacturing, and construction are grappling with a critical need for talent.
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