Brain Trust Member Spotlight: Sterling Mineral Imports

From Passion to Business – The Story of Parker Sterling At the heart of Sterling Mineral Imports is a deep passion for the outdoors, a love for discovery, and an entrepreneurial spirit. Founded in 2021-2022 by Parker Sterling, the company was built on a lifetime of fascination with minerals, crystals, and fossils. “I have four…

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Top Stories

What Super Bowl 59 Taught Us About UGC
February 11, 2025

In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…

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Ironman Mindset for Success with Kathryn O’Day | Ep. 24 | Growthwell with Josh Byrd
February 11, 2025

Balancing high performance in business, family, and fitness is no small feat, but Kathryn O’Day makes it look effortless. As a seven-time Ironman finisher and a venture capitalist, her approach to goal-setting and resilience offers valuable lessons for professionals looking to push their limits. After all, Ironman is one of the most challenging single-day…

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Brain Trust Member Spotlight: Sterling Mineral Imports

From Passion to Business – The Story of Parker Sterling At the heart of Sterling Mineral Imports is a deep passion for the outdoors, a love for discovery, and an entrepreneurial spirit. Founded in 2021-2022 by Parker Sterling, the company was built on a lifetime of fascination with minerals, crystals, and fossils. “I have four…

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Portia Roberson
DisruptED in the D: A Story of Hope with Portia Roberson (Ep. 1)

Detroit’s resurgence has been a story of resilience, but the city still grapples with deep economic and social disparities. Once one of the most prosperous cities in America, Detroit faced bankruptcy just over a decade ago. Today, the city is bouncing back, but the gap between progress and community well-being remains significant. With organizations…

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Black leadership
DisruptED in the D: The Power of Black Leadership with Dwan Dandridge (Ep. 1)

Detroit has long been a city of resilience, innovation, and reinvention. Once the heart of American industry, its rebirth has been marked by waves of economic and social transformation. But as new developments reshape the city, the question remains: who gets to be part of this transformation, and how can Black leadership play a…

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Portia Roberson
DisruptED in the D: A Story of Hope with Portia Roberson (Ep. 2)

Detroit is experiencing a renaissance, but its revival is still unfolding. Leaders like Portia Roberson, CEO of Focus: HOPE, are committed to ensuring that this transformation is inclusive and benefits all communities. As new industries take root and technology reshapes the workforce, Detroit must prioritize equitable access to opportunities. With initiatives like Black Tech…

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Black Leaders Detroit
DisruptED in the D: Building an Inclusive Future with Black Leaders Detroit’s CEO Dwan Dandridge (Ep. 2)

Detroit’s comeback is defined by perseverance, creativity, and inclusivity—but who is ensuring that all Detroiters benefit from the city’s economic revival? Black Leaders Detroit, under the leadership of CEO Dwan Dandridge, is addressing this challenge head-on by providing capital and support to Black entrepreneurs in the city. Since its founding in 2019, the organization has…

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Experts Talk
Experts Talk
How Expert Content and Influencer Marketing Are Revolutionizing B2B Growth in the Creator Economy
January 14, 2025

The Creator Economy is changing how businesses grow, especially in B2B. Platforms like YouTube, Instagram, and TikTok, with nearly 5 billion monthly users, are driving this change. By 2027, Goldman Sachs expects the Creator Economy to reach $500 billion. It’s time for businesses to get involved. What’s exciting is how influencer marketing, once reserved for…

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industry standards
Building Management
Balance HVAC is Raising Industry Standards Through Quality, Transparency and Customer-Centric Approach
February 4, 2025

HVAC systems are evolving to meet the demand for cleaner healthier indoor air yet challenges remain in bringing innovation to an industry often focused on quick fixes. Indoor is air quality becoming a pressing health concern, especially in climates like Florida. People spend substantial time indoors and homeowners are increasingly interested in solutions that…

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Women in motorsports
Women in Motorsports: How Female Executives Are Steering the Future of Racing (Ep. 1 with Cara Krstolic)
February 3, 2025

The racing industry has long been dominated by men, but change is in motion. Women are increasingly taking leadership roles in motorsports, breaking barriers and driving innovation in engineering and production. While motorsports has historically lacked female representation, organizations and industry leaders are working to create more opportunities for women in motorsports. With STEM fields…

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medical school
Promoted Сontent
Lies I Taught in Medical School: Uncovering the Flaws in Conventional Medicine with Dr. Robert Lufkin
September 23, 2024

Medical school taught Dr. Robert Lufkin the conventional wisdom of the healthcare system, but his experiences and research exposed deeper issues at play. In this episode of Healthcare Rethink, hosted by Brian Urban, the spotlight shines on Dr. Robert Lufkin, MD, the author of Lies I Taught in Medical School. The conversation centers around…

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Podcast Episodes

Career Paths: Women In Construction
February 10, 2025

In this episode of The AppleOne Podcast Career Paths series, host Brett Howroyd sits down with Shawna Alvarado to explore the evolving landscape of construction. As the second generation at O’Donnell Plastering, Shawna’s career path—from cosmetology to construction—reflects the industry’s expanding opportunities and the growing presence of women in roles ranging from tradespeople to…

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Marketing AI Adoption in B2B Enterprises
January 30, 2025

Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…

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Overcoming Behavioral Health Challenges: Iris Telehealth’s Technology-Driven Approach
January 29, 2025

Behavioral health challenges have intensified nationwide, with wait times for care stretching months and access in rural areas remaining inadequate. Telehealth innovations are emerging as a crucial bridge to close these gaps, particularly in behavioral health. The stakes are high and according to the 2023 National Survey on Drug Use and Health (NSDUH), 22.8%…

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The People Business: Creating a Culture That Attracts Talent
January 27, 2025

In this episode of The AppleOne Podcast’s People Business series, host Brett Howroyd and AppleOne Regional Vice President Nicole McMurray are joined by Tanya Zion, Product Manager of Engagement Services for AIM, to discuss the critical connection between retaining great talent and attracting new talent. Tanya, a seasoned expert in people, processes, and communication,…

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SMART Technologies Innovative Smart Boards Captures Best of Show Award for Tech and Learning at ISE 2024

smart boards

At ISE 2024, the annual highlight for professionals in the smart technology and AV integration fields, SMART Technologies made a significant impact with its cutting-edge smart boards. This year’s event showcased a range of new products and technologies poised to redefine industry standards. This wrap-up video from ISE 2024 highlights SMART Technologies’ latest innovations,…

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