From Journalism to Digital Media Strategy: Alice Iversen’s Journey

At MarketScale, we believe that every professional brings a unique story and perspective that enriches our team. Today, we’re delighted to spotlight Alice Iversen, one of our talented Digital Media Strategists, and explore the experiences that shaped her career and helped drive her passion. Discovering a Passion for Authentic Storytelling Alice’s journey into media wasn’t…

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Top Stories

Meet Dasha McBride: From Education to Entrepreneurship
November 14, 2024

Facing the Unknown with a Smile Dasha kicked off by recalling her first “big girl” job at the Birmingham Education Foundation, describing it as an adventure akin to being “thrown into the deep end.” Despite having no formal background in education, Dasha found herself developing and piloting elementary education programs. Her view on the challenge?…

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Clinician Education and Value-Based Purchasing Take Center Stage in 2025 Home Health Final Rule
November 14, 2024

The 2025 Home Health Final Rule introduces a range of regulatory updates to improve transparency, elevate patient care standards, and stabilize financial practices within the home health sector. With these updates taking effect, home health agencies must adapt quickly, especially as CMS focuses on value-based care and Social Determinants of Health (SDOH). According to…

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From Journalism to Digital Media Strategy: Alice Iversen’s Journey

At MarketScale, we believe that every professional brings a unique story and perspective that enriches our team. Today, we’re delighted to spotlight Alice Iversen, one of our talented Digital Media Strategists, and explore the experiences that shaped her career and helped drive her passion. Discovering a Passion for Authentic Storytelling Alice’s journey into media wasn’t…

Read More
Fighting for Fair Healthcare Access Means Overcoming Certain Challenges

With healthcare costs continuing to climb, and the access to quality care remaining uneven, discussions on healthcare reform are quite an essential topic. Millions of Americans face high out-of-pocket costs and limited access to critical health services. According to a 2022 Gallup poll, nearly 40 percent of Americans have delayed medical care due to…

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kraken machines
Superior, Wisconsin Company Launches KRAKEN Machines

Superior, WI—BARKO Hydraulics, a Superior, Wisconsin-based company focused on the production of heavy equipment for forestry and logging professionals since 1963, today announced the introduction of a new equipment brand targeting a variety of non-forestry industries, including general construction, scrap/recycling and disaster mitigation, including wildfire prevention and clean-up. President, Justin Rupar, expressed enthusiasm about the…

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immersive
Cosm’s Visionary Approach to Evolving Entertainment Through Immersive Experiences

The entertainment landscape is undergoing a significant transformation, with immersive experiences leading the charge. Advancements in technology and evolving audience expectations are reshaping how people engage with content, as venues strive to deliver deeper, more interactive encounters. This episode of Pro AV Today, hosted by Ben Thomas, features Rachael Stockham, VP of Sales and Strategic Partnerships…

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creative expression
From First Drafts to Final Cuts: Embracing Creative Expression and Grit on the Path to Success

Creative expression is more than a trending concept; it fosters the resilience needed to navigate the unpredictable paths of success. The idea of ‘failing fast’ and learning from trial and error is essential. In a culture where instant gratification is prevalent, the research underscores the value of persistent effort. Studies show that individuals with…

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Experts Talk
Experts Talk
Moving Beyond Just Weathering the Storms: Enhancing Grid Reliability and Resilience
October 16, 2024

With climate change driving more frequent and severe weather events, the strain on our electric grids has never been greater. In 2023 alone, severe storms, heat waves, and winter freezes left millions without power, costing billions in economic damage and putting lives at risk. And in 2022, an average American experienced 16% more grid…

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How the use of K9's can change the Culture & Climate on Campuses
Education & EdTech
How the Use of K9’s Can Change the Culture & Climate on Campuses
November 5, 2024

On the latest episode of Secured, host Mike Matranga of M6 Global Defense welcomes Greg Guidice, President and CEO of Zebra K9, to discuss the critical role K9 units play in enhancing security and well-being across multiple sectors. Greg shares how Zebra K9 has evolved from primarily explosive detection to addressing emerging needs in…

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breaking barriers
Education & EdTech
Empowering Resilience: Breaking Barriers
November 5, 2024

In this episode, Justice Sanders shares his inspiring journey of overcoming adversity, battling imposter syndrome, and transforming his life through the pursuit of a GED. Hosted by GED Testing Service, the podcast explores the emotional and psychological hurdles faced by non-traditional learners and highlights the power of resilience, self-belief, and continuous growth. Key Discussion Points…

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Lies I Taught in Medical School: Uncovering the Flaws in Conventional Medicine with Dr. Robert Lufkin
September 23, 2024

Medical school taught Dr. Robert Lufkin the conventional wisdom of the healthcare system, but his experiences and research exposed deeper issues at play. In this episode of Healthcare Rethink, hosted by Brian Urban, the spotlight shines on Dr. Robert Lufkin, MD, the author of Lies I Taught in Medical School. The conversation centers around…

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Podcast Episodes

Thriving as a Remote Leader with Jared Johnson | Ep. 16 | Growthwell with Josh Byrdjosh
November 7, 2024

As remote work establishes itself as the new norm in today’s demanding business world, balancing career and well-being has become a challenge for many professionals, especially those stepping into the role of a remote leader. According to the American Psychological Association’s (APA) 2023 Work in America Survey, 57% of workers report negative effects due…

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Kaleidescape Takes Luxury Residential Technology to New Heights
November 4, 2024

Home automation and luxury residential technology are reaching new heights of sophistication. Previously centered on isolated home theater rooms, this industry now integrates smart features and high-quality audiovisual setups throughout entire homes. In a market once dominated by high-cost, integrator-managed installations, shifts toward accessible DIY technology and e-commerce have introduced new options for consumers….

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The People Business: A Model For the Future? Land Rehabilitation & Workforce Training
November 4, 2024

In this episode of The Apple One Podcast’s The People Business series, host Brett Howroyd dives into Buffalo, New York’s revitalization efforts, highlighting transformative work in brownfield redevelopment and workforce training. With insights from Stephen Tucker, CEO of the Northland Workforce Training Center, and Peter Cammarata, former president of the Buffalo Urban Development Corporation (BUDC),…

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True Religion Sets the Bar for Legacy Brands Seeking Cultural Relevance and Authentic Connections
November 1, 2024

A striking 86% of consumers now prioritize authenticity when choosing which brands to support, emphasizing the value of transparency, authentic connections, and relevance in today’s market. True Religion, remains true to its roots in culture, sports, and music, through authentic partnerships and a modern approach to style. Leading this transformation, Chief Marketing Officer Kristen…

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SMART Technologies Innovative Smart Boards Captures Best of Show Award for Tech and Learning at ISE 2024

smart boards

At ISE 2024, the annual highlight for professionals in the smart technology and AV integration fields, SMART Technologies made a significant impact with its cutting-edge smart boards. This year’s event showcased a range of new products and technologies poised to redefine industry standards. This wrap-up video from ISE 2024 highlights SMART Technologies’ latest innovations,…

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