Design Conversations
MarketScale has been following infulential members of the AEC community through our Faces of Design series, chronicalling architects, designers, and influencers who set an example of excellence. For our final episode of season 1, we profiled Eric Edelson, the CEO of Fireclay Tile, who took a dying company during the 2008 recession and breathed…
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AEC
Faces of Design: Designing Your Future With Sarah Kuchar
Sarah Kuchar joined hosts Daniel Litwin and Bryce Stuckenschneider for a podcast interview to accompany the latest installment of MarketScale’s Faces of Design series. What followed was an in-depth interview about the challenges of striking out on your own to start your own business and the risks and rewards that come with that. “I saw myself…
AEC
Faces of Design: Design Conversations with Bob Borson
Our faces of design are more than just faces. They’re voices too. Bob Borson, Principal at Malone Maxwell Borson Architects, used his voice to unveil the behind-the-scenes world of AEC to anyone who was interested; turns out that was hundreds of thousands of people a month. Borson’s blog, Life of an Architect, became one…
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A Close Look: How User Generated Content Works for Design Conveyor Systems
Design Conveyor Systems (DCS) is testament to the power of community-generated content. Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content. The objective? To provide viewers an intimate look at each department, employee roles, and the overall culture at DCS. The result…
The DisruptED World of Advanced Manufacturing at Bridgestone-Firestone (Ep. 2 with Cara Krstolic)
Sustainability has become a defining challenge for industries worldwide, and manufacturing is no exception. As businesses reckon with carbon emissions and waste, the race to develop eco-friendly production methods is on. Tire industry giant Bridgestone-Firestone is at the forefront of this transformation, leveraging innovation to reduce its environmental footprint. After all, the year 2023…
The Framework Series Advantage: Scaling Smarter with the Entrepreneurial Operating System
Entrepreneurs often struggle with scaling their businesses while maintaining clarity and efficiency. The Entrepreneurial Operating System (EOS), introduced by Gino Wickman in Traction, has gained traction since 2020 for helping leadership teams streamline operations, boost accountability, and achieve sustainable growth. Research shows that businesses with structured operational frameworks outperform their peers in revenue growth…
Marketing AI Adoption in B2B Enterprises
Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…