Applying Merrill’s First Principles of Instruction with Max H. Cropper: Quicksilver

 

 

Training design and delivery is often relegated to a top performer who’s good with PowerPoint. From a cost savings perspective, this is an effective approach and many organizations have made do with pseudo-training designers. But, how is quality of learning affected if the training designer isn’t familiar with the scientific evidence on how people learn and the best ways to teach them?

On today’s video episode of Quicksilver: A Behind the Scenes Look at The eLearning Alchemist Podcast host Clint Clarkson and guest Max H. Cropper, Ph. D discuss M. David Merrill’s First Principles of Instruction

  1. Problem-Centered Principle
  2. Activation Principle
  3. Demonstration Principle
  4. Application Principle
  5. Integration Principle

Collectively, these principles create one of the most effective instructional system design models for corporate learning. The principles put a high-emphasis on designing learning to get to the “doing” instead of having learners passively absorb knowledge.

“Really good instruction should be based on real-world tasks and real-world scenarios,” Max said. “Ultimately, it’s identifying within our situation, what is the best way to role out the demonstration, application, and integration of real-world tasks.”

Convincing businesses that training requires a stronger skill set than most subject matter expert can be challenging. However, we don’t need to look far to find some of the common instructional mistakes that The First Principles of Instruction aim to avoid:

  1. The Fire Hose – where learners are blasted with content without instructional interaction
  2. The Missing Link – where skills are described, but actual demonstration doesn’t take place
  3. The Remember What I Told You – where only surface or “remember-level” quizzing takes place without practice opportunities.
  4. And, more…

Max said, “By guiding people directly into demonstrations and application, you’ve got them hooked… People talk about learning engagement [but] it’s the real-world tasks that achieve engagement. If you pick the right tasks, the right scenarios, the right problems – the most important ones – then immediately you have engagement.”

Intuitively, we know that we learn better by doing, yet so much of today’s training still focuses on lecture, worksheets, and PowerPoint presentations. Organizations everywhere should be looking to their learning teams to apply The First Principle of Instruction and shift towards problem-centered learning.

Listen to Previous Episodes of The eLearning Alchemist!

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More