Can the SAT and ACT Evolve Past A Barrier-To-Entry Test?

With many colleges already opting out, the Fiske Guide to Colleges will no longer report SAT and ACT score ranges. The Guide found irrelevancy when it comes to the accuracy, usefulness, and validity of the scores. While the pandemic caused some schools to shift, at least temporarily, some schools are doing it because they find the test no longer provides value.

Voice of B2B, Daniel Litwin sat down with Doris Zahner, Ph.D., Chief Academic Officer of Council for Aid to Education, Inc. (CAE) on Marketscale TV to discuss opting out of SAT and ACT scores. CAE is “a nonprofit developer of performance-based and custom assessments measuring essential college and career readiness skills.”

 

 

The testing industry is valued at $1 billion, so it’s hard to imagine it going away completely. But, FairTest data revealed 660 four-year institutions, including all of the Ivy League schools, went SAT/ACT optional or test-blind since March 2020. But can this large industry change course?

“We’re seeing there’s a difference in the use of these assessments,” Zahner said. “Standardized tests measure things in a standard way… but can these assessments, instead of being used as a barrier to entry, be used to help students.”

She elaborated the tests can help students identify areas where they can improve or get help. Zahner used an example of a client who uses CAE assessments, which measures communication and critical thinking skills. The client understands the students current level and can help improve their needs.

“But, they want to be able to help their students after graduating and in the workplace,” she said. “So, they want to be able to improve the skills by the time students get to their senior years.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More
Detroit's workforce
Powering Up Detroit’s Workforce: How Per Scholas Is Connecting Local Talent to Tech and Energy Careers
November 18, 2025

Detroit is undergoing a once-in-a-generation transformation—one driven by innovation, community leadership, and an urgent demand for a new kind of workforce. As energy and tech sectors accelerate, organizations and employers are racing to prepare Detroit’s workforce for jobs that didn’t exist a decade ago. Workforce researchers note that tech-enabled roles across industries are growing…

Read More