Can the SAT and ACT Evolve Past A Barrier-To-Entry Test?

With many colleges already opting out, the Fiske Guide to Colleges will no longer report SAT and ACT score ranges. The Guide found irrelevancy when it comes to the accuracy, usefulness, and validity of the scores. While the pandemic caused some schools to shift, at least temporarily, some schools are doing it because they find the test no longer provides value.

Voice of B2B, Daniel Litwin sat down with Doris Zahner, Ph.D., Chief Academic Officer of Council for Aid to Education, Inc. (CAE) on Marketscale TV to discuss opting out of SAT and ACT scores. CAE is “a nonprofit developer of performance-based and custom assessments measuring essential college and career readiness skills.”

 

 

The testing industry is valued at $1 billion, so it’s hard to imagine it going away completely. But, FairTest data revealed 660 four-year institutions, including all of the Ivy League schools, went SAT/ACT optional or test-blind since March 2020. But can this large industry change course?

“We’re seeing there’s a difference in the use of these assessments,” Zahner said. “Standardized tests measure things in a standard way… but can these assessments, instead of being used as a barrier to entry, be used to help students.”

She elaborated the tests can help students identify areas where they can improve or get help. Zahner used an example of a client who uses CAE assessments, which measures communication and critical thinking skills. The client understands the students current level and can help improve their needs.

“But, they want to be able to help their students after graduating and in the workplace,” she said. “So, they want to be able to improve the skills by the time students get to their senior years.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

Read More
Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

Read More
Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More