Can the SAT and ACT Evolve Past A Barrier-To-Entry Test?

With many colleges already opting out, the Fiske Guide to Colleges will no longer report SAT and ACT score ranges. The Guide found irrelevancy when it comes to the accuracy, usefulness, and validity of the scores. While the pandemic caused some schools to shift, at least temporarily, some schools are doing it because they find the test no longer provides value.

Voice of B2B, Daniel Litwin sat down with Doris Zahner, Ph.D., Chief Academic Officer of Council for Aid to Education, Inc. (CAE) on Marketscale TV to discuss opting out of SAT and ACT scores. CAE is “a nonprofit developer of performance-based and custom assessments measuring essential college and career readiness skills.”

 

 

The testing industry is valued at $1 billion, so it’s hard to imagine it going away completely. But, FairTest data revealed 660 four-year institutions, including all of the Ivy League schools, went SAT/ACT optional or test-blind since March 2020. But can this large industry change course?

“We’re seeing there’s a difference in the use of these assessments,” Zahner said. “Standardized tests measure things in a standard way… but can these assessments, instead of being used as a barrier to entry, be used to help students.”

She elaborated the tests can help students identify areas where they can improve or get help. Zahner used an example of a client who uses CAE assessments, which measures communication and critical thinking skills. The client understands the students current level and can help improve their needs.

“But, they want to be able to help their students after graduating and in the workplace,” she said. “So, they want to be able to improve the skills by the time students get to their senior years.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More
ethical AI
In the Race to Build Smarter AI, Technology Leaders Shouldn’t Forget That Innovation Needs Oversight
February 11, 2026

When a résumé is filtered out, a loan is denied, or a piece of content never reaches its audience, artificial intelligence may be the unseen hand behind the outcome. As these systems spread across the tools and institutions that shape daily life, the assumptions and priorities of their designers are carried forward into decisions…

Read More
Resource Officers
Beyond Enforcement: The Evolving Role of School Resource Officers
February 10, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso sits down with Dr. Penny Schultz, Assistant Director of School Safety and Security at Chesapeake Public Schools, to unpack the often-misunderstood role of School Resource Officers (SROs). The conversation highlights how effective SROs function not…

Read More
transportation management
Transportation Management Systems Don’t Compete With Carriers, Brokers, or Shippers — They Align Them
February 10, 2026

Transportation management systems are undergoing a quiet but consequential shift. Once viewed primarily as tools for tracking loads and storing paperwork, modern TMS platforms are increasingly expected to function as the operational backbone of logistics organizations. As freight volumes continue to fluctuate, margins remain tight, and supply chains rely on a growing mix of…

Read More