Can the SAT and ACT Evolve Past A Barrier-To-Entry Test?

With many colleges already opting out, the Fiske Guide to Colleges will no longer report SAT and ACT score ranges. The Guide found irrelevancy when it comes to the accuracy, usefulness, and validity of the scores. While the pandemic caused some schools to shift, at least temporarily, some schools are doing it because they find the test no longer provides value.

Voice of B2B, Daniel Litwin sat down with Doris Zahner, Ph.D., Chief Academic Officer of Council for Aid to Education, Inc. (CAE) on Marketscale TV to discuss opting out of SAT and ACT scores. CAE is “a nonprofit developer of performance-based and custom assessments measuring essential college and career readiness skills.”

 

 

The testing industry is valued at $1 billion, so it’s hard to imagine it going away completely. But, FairTest data revealed 660 four-year institutions, including all of the Ivy League schools, went SAT/ACT optional or test-blind since March 2020. But can this large industry change course?

“We’re seeing there’s a difference in the use of these assessments,” Zahner said. “Standardized tests measure things in a standard way… but can these assessments, instead of being used as a barrier to entry, be used to help students.”

She elaborated the tests can help students identify areas where they can improve or get help. Zahner used an example of a client who uses CAE assessments, which measures communication and critical thinking skills. The client understands the students current level and can help improve their needs.

“But, they want to be able to help their students after graduating and in the workplace,” she said. “So, they want to be able to improve the skills by the time students get to their senior years.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

promoted
How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective
April 16, 2026

Stepping into a leadership role today isn’t just a step up—it’s a shift into constant visibility, where expectations arrive immediately and the margin for error narrows. As organizations flatten structures and demand faster decisions, newly promoted leaders are expected to deliver impact from the outset, often without the space to fully adjust. According to…

Read More
AI in business
A Practical Conversation About AI in Business: From Hype to Real-World Impact
April 15, 2026

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Read More
weekly drive-in
Metropolis: Weekly Drive-in
April 15, 2026

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but through visibility and shared recognition. In an emerging recognition economy, these updates act…

Read More
Drive In, Drive Out: The Rhythm of Metropolis
April 15, 2026

Behind the seemingly mundane choreography of a drive-in lies a broader story about how modern cities script behavior, turning even the simplest actions into rehearsed routines. What looks like repetition is really a quiet testament to systems designed for flow and control, where efficiency often outweighs individuality. In places like Metropolis, the rhythm of…

Read More