Articles by tag: Admissions
With many colleges already opting out, the Fiske Guide to Colleges will no longer report SAT and ACT score ranges. The Guide found irrelevancy when it comes to the accuracy, usefulness, and validity of the scores. While the pandemic caused some schools to shift, at least temporarily, some schools are doing it because they find…
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The Value of Building Virtual Campus Tours
The COVID-19 pandemic has impacted all aspects of higher education, including the college selection process. Gone are the days—temporarily—of the tradition of prospective students taking road trips to visit colleges or universities they are considering attending to get a sense of the campus, speak with current students and faculty, tour student housing, and explore the…
Education & EdTech
Helping Higher Education Reposition Their Strengths
The Voice of B2B host, Daniel Litwin, was joined by Michael Kalman, CEO and founder of MediaCrossing, to discuss online learning opportunities in higher education. Litwin and Kalman explored the necessity of effective advertising and marketing for institutions of higher education and how COVID has impacted online learning programs. “What are the motivating factors…