The Voice of B2B host, Daniel Litwin, was joined by Michael Kalman, CEO and founder of MediaCrossing, to discuss online learning opportunities in higher education. Litwin and Kalman explored the necessity of effective advertising and marketing for institutions of higher education and how COVID has impacted online learning programs.

“What are the motivating factors driving people to online platforms of education now, post-COVID? How is this impacting the institutions themselves?” Litwin asked. Kalman explained that being able to utilize online learning is the future of education.  The era of remote working and learning was gaining traction even before the COVID pandemic and some institutions have been ahead of the game with remote offerings.  Furthermore, many who have lost jobs due to COVID are looking to learn new skillsets before returning to the workforce.

“Schools have to work even harder today to acquire students.  There’s such a competitive challenge,” Kalman noted.  “I think the most important thing for schools to do is to identify what they do best and then work on marketing and advertising campaigns to reach those particular audiences.”

Kalman continued by saying that schools need to embrace a remote learning culture as the COVID pandemic has accelerated the already changing landscape away from formal in-person classrooms. This change is an opportunity for smaller institutions to compete for students in a new and meaningful way.

MediaCrossing helps small to midsize advertisers run state-of-the-art campaigns. They help level the playing field with larger institutions and drive enrollment for smaller programs.

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