Helping Higher Education Reposition Their Strengths

 

The Voice of B2B host, Daniel Litwin, was joined by Michael Kalman, CEO and founder of MediaCrossing, to discuss online learning opportunities in higher education. Litwin and Kalman explored the necessity of effective advertising and marketing for institutions of higher education and how COVID has impacted online learning programs.

“What are the motivating factors driving people to online platforms of education now, post-COVID? How is this impacting the institutions themselves?” Litwin asked. Kalman explained that being able to utilize online learning is the future of education.  The era of remote working and learning was gaining traction even before the COVID pandemic and some institutions have been ahead of the game with remote offerings.  Furthermore, many who have lost jobs due to COVID are looking to learn new skillsets before returning to the workforce.

“Schools have to work even harder today to acquire students.  There’s such a competitive challenge,” Kalman noted.  “I think the most important thing for schools to do is to identify what they do best and then work on marketing and advertising campaigns to reach those particular audiences.”

Kalman continued by saying that schools need to embrace a remote learning culture as the COVID pandemic has accelerated the already changing landscape away from formal in-person classrooms. This change is an opportunity for smaller institutions to compete for students in a new and meaningful way.

MediaCrossing helps small to midsize advertisers run state-of-the-art campaigns. They help level the playing field with larger institutions and drive enrollment for smaller programs.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

No Fail Trust Methodology
Empowering Teams with the No Fail Trust™ Methodology: Insights From U.S. Air Force Pilot Jason O. Harris
February 7, 2025

On this episode of the Through the Storm podcast, Dr. Travis Hearne speaks with Retired U.S. Air Force Pilot, Global Keynote Speaker, and all-around badass, Jason O. Harris. Lieutenant Colonel Jason Harris is a highly sought-after keynote speaker, best-selling author, expert thought leader, and professional pilot. As a fourth-generation military member, Jason’s distinguished career…

Read More
The Art of Communication in Disaster Recovery: Building Trust and Delivering Results
The Art of Communication in Disaster Recovery
February 6, 2025

In this episode of Inside Restoration and Recovery, host Martha Lewis sits down with Chris Matthews, Regional Director for Large Loss at BMS CAT, to explore the critical role of communication, preparation, and adaptability in disaster recovery. Chris shares his personal journey in the restoration industry, including his passion for helping clients during their…

Read More
women’s health
AI and Advocacy Unite: Tackling Women’s Health Disparities with Hologic Mia Keeys
February 5, 2025

Women’s health remains a critical issue globally, with alarming disparities in access and outcomes. A new survey from Hologic and Gallup reveals that while nearly 90% of women recognize the importance of health screenings, less than half undergo them consistently due to barriers like cost, time, and anxiety. The stakes are particularly high in…

Read More
toast
The Framework Series Advantage: Using Toast to Visualize and Refine Business Processes
February 5, 2025

Most organizations face challenges when aligning teams on processes and strategies. According to a 2021 McKinsey Global Survey, fewer than one-third of companies successfully improve performance and sustain those improvements over time, often due to a lack of employee engagement and poor execution. The key to overcoming this? A simple exercise involving sticky notes and…

Read More