Helping Higher Education Reposition Their Strengths

 

The Voice of B2B host, Daniel Litwin, was joined by Michael Kalman, CEO and founder of MediaCrossing, to discuss online learning opportunities in higher education. Litwin and Kalman explored the necessity of effective advertising and marketing for institutions of higher education and how COVID has impacted online learning programs.

“What are the motivating factors driving people to online platforms of education now, post-COVID? How is this impacting the institutions themselves?” Litwin asked. Kalman explained that being able to utilize online learning is the future of education.  The era of remote working and learning was gaining traction even before the COVID pandemic and some institutions have been ahead of the game with remote offerings.  Furthermore, many who have lost jobs due to COVID are looking to learn new skillsets before returning to the workforce.

“Schools have to work even harder today to acquire students.  There’s such a competitive challenge,” Kalman noted.  “I think the most important thing for schools to do is to identify what they do best and then work on marketing and advertising campaigns to reach those particular audiences.”

Kalman continued by saying that schools need to embrace a remote learning culture as the COVID pandemic has accelerated the already changing landscape away from formal in-person classrooms. This change is an opportunity for smaller institutions to compete for students in a new and meaningful way.

MediaCrossing helps small to midsize advertisers run state-of-the-art campaigns. They help level the playing field with larger institutions and drive enrollment for smaller programs.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

What Makes Pumpkin Spice Season a $500 Million Industry
August 18, 2022
 Much like Halloween decorations appearing in stores during the month of August and Christmas décor taking up prime retail real estate in October, the arrival of beloved pumpkin spice products Read more
Oncology and Technology with Carevive: Applying Oncology Expertise at Scale Part IV
August 18, 2022
 Carevive exists to improve the lives of cancer patients. But doing that, can’t be accomplished without integrating real-time solutions into cancer centers around the nation. In Part Four of Read more
CurveBeam Connect: The Benefits of Weight-Bearing CT Scans for Orthopaedic Foot and Ankle Injuries
August 18, 2022
 Fall is coming, and so is CurveBeam’s Annual User Meeting, held this year from Oct 17-19 in Kent Island, MD. CurveBeam’s Director of Marketing, Vinti Singh, sat down with one of this year’s featured speakers to Read more