Can the SAT and ACT Evolve Past A Barrier-To-Entry Test?

With many colleges already opting out, the Fiske Guide to Colleges will no longer report SAT and ACT score ranges. The Guide found irrelevancy when it comes to the accuracy, usefulness, and validity of the scores. While the pandemic caused some schools to shift, at least temporarily, some schools are doing it because they find the test no longer provides value.

Voice of B2B, Daniel Litwin sat down with Doris Zahner, Ph.D., Chief Academic Officer of Council for Aid to Education, Inc. (CAE) on Marketscale TV to discuss opting out of SAT and ACT scores. CAE is “a nonprofit developer of performance-based and custom assessments measuring essential college and career readiness skills.”

 

 

The testing industry is valued at $1 billion, so it’s hard to imagine it going away completely. But, FairTest data revealed 660 four-year institutions, including all of the Ivy League schools, went SAT/ACT optional or test-blind since March 2020. But can this large industry change course?

“We’re seeing there’s a difference in the use of these assessments,” Zahner said. “Standardized tests measure things in a standard way… but can these assessments, instead of being used as a barrier to entry, be used to help students.”

She elaborated the tests can help students identify areas where they can improve or get help. Zahner used an example of a client who uses CAE assessments, which measures communication and critical thinking skills. The client understands the students current level and can help improve their needs.

“But, they want to be able to help their students after graduating and in the workplace,” she said. “So, they want to be able to improve the skills by the time students get to their senior years.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI services
High Hyperscaler GPU Costs and Infrastructure Limits Drove Move to QumulusAI for Fixed-Cost AI Services and Greater Flexibility
February 18, 2026

Providing managed AI services at a predictable, fixed cost can be challenging when hyperscaler pricing models require substantial upfront GPU commitments. Large upfront commitments and limited infrastructure flexibility may prevent providers from aligning costs with their delivery model. Amberd CEO Mazda Marvasti encountered this issue when exploring GPU capacity through Amazon. The minimum requirement…

Read More
business decisions
AI Enables Faster Business Decisions, Giving Startups an Edge Over Traditional Companies
February 18, 2026

Speed in business decisions is becoming a defining competitive factor. Artificial intelligence tools now allow smaller teams to analyze information and act faster than traditional organizations. Established companies face increasing pressure as decision cycles shorten across industries. Mazda Marvasti, CEO of Amberd, says new entrants are already using AI to accelerate business decisions. He…

Read More
business insights
Amberd Delivers Real-Time Business Insights, Cutting Executive Reporting From Weeks to Minutes With ADA
February 18, 2026

Many organizations struggle to deliver real-time business insights to executives. Traditional workflows require analysts and database teams to extract, prepare, and validate data before it reaches decision makers. That process can stretch across departments and delay critical answers.. Mazda Marvasti, CEO of Amberd, says the cycle to answer a single business question can take…

Read More
GPU utilization
No Idle GPUs, No Data Leakage: Qumulus Maximizes GPU Utilization for Multiple Customers on Shared Infrastructure
February 18, 2026

Multi-tenant GPU infrastructure is becoming essential as AI deployments scale across customers. Organizations must maximize GPU utilization while maintaining strict data isolation. Idle compute reduces efficiency, yet shared environments can introduce security risks if not designed properly. Mazda Marvasti, CEO of Amberd, says optimizing GPU cycles across multiple customers is essential to maintaining performance…

Read More