Change Starts Here: The Origin Story

In college, podcast host Dustin Odham read Rick Warren’s A Purpose Driven Life. He’s been living by a mission statement he created ever since – “to make a positive and lasting impact on every person I meet, every single day,” said Odham. He intentionally chose to create a mission statement that was not job-specific but would apply to all aspects of his life on a daily basis. The choices in Odham’s life, from marrying his wife to working at FranklinCovey, have been guided by his mission.

“FranklinCovey is all about an inside-out approach. First, a mirror to each individual. How do I get better? Then how can we collectively identify each other’s genius and greatness,” said Odham. The focus is on the people, empowering the leaders and teachers so that they can model the care they get. Starting the podcast for FranklinCovey, Odham was hesitant to take the lead as host but he has grown into the role and has learned a great deal from the various guests over the last season.

In reviewing the past interviews, Odham recalls specific lessons that he now applies to work and life. He finds inspiration from leaders like Adolf Doc Brown, who ” loves every minute of life and ignites joy in others,” said Odham. Each day Brown tries to connect with people. “He is genuinely trying to be good medicine. It’s something I remind myself of often,” said Odham.

After talking to Erik Weihenmayer, Odham faces challenges differently. Challenges that Odham used to avoid or go around he faces. He knows that one small step at a time leads to significant accomplishments. Weihenmayer was the first blind person to reach the summit of Everest. His no barriers mindset inspires Odham. “I love his thinking on embracing challenges,” said Odham. “What’s within you is stronger than what is in your way.”

Don’t miss an episode of the next season of Change Starts Here for more inspiration.

Follow us on social media for the latest updates in B2B!

Image

Latest

The Tech-Enabled Hospital of the Future: Implications for Care Delivery
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
March 12, 2026

Gone are the days when a hospital was simply a place where patients received care. Today’s hospitals are rapidly evolving into highly connected ecosystems powered by advanced technology, networked devices, and real-time data. The modern hospital is no longer confined to physical walls—it’s a dynamic digital environment where data flows seamlessly, AI supports clinical decisions,…

Read More
career
Stop Chasing Titles, Build a Career That Matters: A CAO’s Advice on Long-Term Success
March 11, 2026

Career advice in finance and accounting often centers around promotions, titles, and compensation. But in an era where professionals frequently change jobs every few years—the average American worker now stays in a role for less than four years—industries are facing growing talent shortages and reevaluating what long-term career success looks like. The question many…

Read More
Career success
A CEO’s Blueprint for Career Success: Leading with Love to Drive Performance and Culture
March 10, 2026

Leadership right now feels heavier than it did just a few years ago. Teams are stretched, expectations are high, and many employees are quietly disengaged. In fact, Gallup’s 2025 U.S. data shows that only about 31% of employees are actively engaged at work, leaving the majority feeling disconnected or indifferent. For CEOs and senior…

Read More
employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

Read More