Supers to EdTech Companies: Don’t Call Us, We’ll call you

From this survey published by the National Superintendents Roundtable

COVID-19 has unleashed a tsunami of work for school superintendents as they distribute food to students, implement distance learning, and prepare for a different fall school environment. What’s not helping, they say, is a flood of sales calls from technology vendors offering to help.

The National Superintendents Roundtable surveyed its 97 members after one of them took to Twitter to tell marketers to “just stop.” Sixty-seven responded and their answers reveal a deep vein of irritation with marketing campaigns aimed at schools during the COVID-19 pandemic. “What superintendents want most is to be left alone in the middle of this crisis,” says James Harvey, executive director of the Roundtable. “They worry that unvalidated products are being marketed to parents and teachers that distract from the district’s mission.”

Other findings:

  • Just 46 percent of superintendents reported they are the right person to be contacted about technology needs.
  • Only 20 percent of interactions with vendors have been positive since the COVID-19 outbreak, while 32 percent have been negative.
  • 48 percent worry about vendors marketing unvalidated products to teachers and parents.

Three quarters of superintendents view the possibility of adopting and buying free products and services downstream with a skeptical eye. Districts need to review them, and superintendents expect budgets to tighten.

You can download a PDF of the report here.

Follow us on social media for the latest updates in B2B!

Image

Latest

Web 3.0 and blockchain technology
Redefining Digital Trust: Web 3.0 and Blockchain Technology Are Reshaping Digital Security and Transparency
April 16, 2024

The digital world continues to race forward and Web 3.0 and blockchain technology are taking center stage. This surge of interest is driven by the global demand for more secure, decentralized, and transparent online interactions, particularly in the wake of heightened cybersecurity threats and privacy concerns. The stakes are high and according to a […]

Read More
Mining & Rare Metals Supply Chain
A Domestic U.S. Mining & Rare Metals Supply Chain Still Lacks Industry & Political Support
April 16, 2024

The U.S. is in need of a domestic mining & rare metals supply chain. There’s a natural motivation around developing this kind of supply chain, as it’s smart production strategy to give U.S.  companies more diversity in their sourcing & manufacturing partners. There’s also a national imperative to keep America’s supply chains resilient, one […]

Read More
CATalyst
Stenograph Announces the Release of CATalyst Version 22
April 16, 2024

DOWNERS GROVE, Ill., April 16, 2024 (Newswire.com) – Stenograph, LLC, is thrilled to announce an update to CATalyst®, the industry-leading software for computer-aided transcription, trusted by court reporters, scopists, CART providers, and captioners worldwide. Throughout its 25-year history, CATalyst has been at the forefront of leveraging advanced tools that make work faster, easier, and more efficient. […]

Read More
Pixar's storytelling
Breaking the Rules with Pixar: Dean Movshovitz’s Take on Pixar’s Storytelling Success and Narrative Techniques
April 16, 2024

From Elemental to Turning Red, Pixar Animation Studios sets the gold standard for storytelling in animation. Pixar’s ability to weave intricate narratives that resonate with children and adults alike has sparked widespread interest in understanding the secrets behind its storytelling success. With the release of Dean Movshovitz‘s Amazon bestseller book, Pixar Storytelling: Rules for […]

Read More