Supers to EdTech Companies: Don’t Call Us, We’ll call you
From this survey published by the National Superintendents Roundtable
COVID-19 has unleashed a tsunami of work for school superintendents as they distribute food to students, implement distance learning, and prepare for a different fall school environment. What’s not helping, they say, is a flood of sales calls from technology vendors offering to help.
The National Superintendents Roundtable surveyed its 97 members after one of them took to Twitter to tell marketers to “just stop.” Sixty-seven responded and their answers reveal a deep vein of irritation with marketing campaigns aimed at schools during the COVID-19 pandemic. “What superintendents want most is to be left alone in the middle of this crisis,” says James Harvey, executive director of the Roundtable. “They worry that unvalidated products are being marketed to parents and teachers that distract from the district’s mission.”
Other findings:
- Just 46 percent of superintendents reported they are the right person to be contacted about technology needs.
- Only 20 percent of interactions with vendors have been positive since the COVID-19 outbreak, while 32 percent have been negative.
- 48 percent worry about vendors marketing unvalidated products to teachers and parents.
Three quarters of superintendents view the possibility of adopting and buying free products and services downstream with a skeptical eye. Districts need to review them, and superintendents expect budgets to tighten.
You can download a PDF of the report here.
Latest
Todd Florence of Estes Express Lines on Making LTL Shipping Frictionless
Making LTL shipping frictionless is more than possible; it’s happening today. How can one challenge the status quo and embrace technological transformation in an industry that has historically resisted change? In this captivating episode of Semi-Related, Chris Torrence sets the stage for a riveting conversation with Todd Florence, the Chief Information Officer of Estes […]
The Power of Consumer Insights: Enhance Performance and Customer Loyalty with Data
In the latest episode of Retail Refined, conducted at the Retail Influencer CEO Forum 2023, host Melissa Gonzalez explores the transformative power of consumer insights with guest Elizabeth Oates, VP of Consumer Insights at Ulta Beauty. They discuss how data-driven insights can enhance performance, foster customer loyalty, and shape the beauty industry’s future. Oates […]
Instrument Management Standardization in Multiple Facilities Shouldn’t Require a Paper Trail
Creating an instrument management standardization program for multiple facilities shouldn’t be a hassle and shouldn’t require mountains of physical paperwork. In today’s digital age, reliance on paper processes in healthcare institutions is outdated and wasteful. According to recent data, American healthcare institutions waste more than five million tons of paper annually. This environmental degradation […]