Supers to EdTech Companies: Don’t Call Us, We’ll call you
From this survey published by the National Superintendents Roundtable
COVID-19 has unleashed a tsunami of work for school superintendents as they distribute food to students, implement distance learning, and prepare for a different fall school environment. What’s not helping, they say, is a flood of sales calls from technology vendors offering to help.
The National Superintendents Roundtable surveyed its 97 members after one of them took to Twitter to tell marketers to “just stop.” Sixty-seven responded and their answers reveal a deep vein of irritation with marketing campaigns aimed at schools during the COVID-19 pandemic. “What superintendents want most is to be left alone in the middle of this crisis,” says James Harvey, executive director of the Roundtable. “They worry that unvalidated products are being marketed to parents and teachers that distract from the district’s mission.”
- Just 46 percent of superintendents reported they are the right person to be contacted about technology needs.
- Only 20 percent of interactions with vendors have been positive since the COVID-19 outbreak, while 32 percent have been negative.
- 48 percent worry about vendors marketing unvalidated products to teachers and parents.
Three quarters of superintendents view the possibility of adopting and buying free products and services downstream with a skeptical eye. Districts need to review them, and superintendents expect budgets to tighten.
You can download a PDF of the report here.
Amazon’s HQ2 Pause Should Force Businesses to Rethink Workplace Flexibility Office Space Expansion
As Amazon decides to pause the construction of its HQ2 project amidst an uncertain economic climate, businesses are forced to grapple with the strategic viability of their workplace and work model. Major tech companies, faced with significant workforce reductions, are reevaluating the need for traditional office spaces and whether it’s a wise decision to consider […]
Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers
The Metaverse has been growing since 2020 and is predicted to hit $800 billion by 2024. The Metaverse has always been extremely popular with the gaming industry, but there are more areas where the Metaverse has been proven to generate revenue for companies. Retailers are now expanding and using Metaverse marketing to reach younger generations […]
Sustainable Living: Exploring the Relationship Between Home Development and Trees
On this episode of Building Roots, two of Treenewal’s ISA Certified Arborists, James Allen and Cory Herpel, discussed the importance of taking a proactive approach to maintaining healthy trees in developing communities. They highlighted the need for involving an arborist early in the process, before any construction takes place, to minimize root damage and other […]