The Online Learning Minute: What Makes a Good Online Learning Video?

 

Welcome back to the Online Learning Minute at Marketscale, I’m your host, Brian Runo, and today I’m going to talk about what makes an excellent online learning video.

Some people think that recording a lecture and then putting it up online is a good way to present knowledge in online learning. But because we have so much time to create content before the course goes live, we can and need to take that time to create high quality videos that are engaging and transfer the knowledge in a manner better suited to learners.

The first aspect we use is called “chunking”, simply put, chunking is dividing up the videos in a course to be highly topic specific and ensuring that the content is in short, digestible pieces. We do this by scripting out and storyboarding all videos that will be placed within the course and ensuring that the vides remain between 2-8 minutes in length. Any longer than 8 minutes, the attention of the learner diminishes rapidly, and anything that would be shorter than 2-minutes could be a simpler piece of content like a Podcast, graphic, or a written piece.

Next, making the video engaging requires the presenter to be learner-facing, meaning that we shouldn’t see the presenters back like in a lecture hall. There’s a lot of different ways to make a video engaging. You could have some extreme product testing if you’re in manufacturing, you could have a documentary-style video that people would watch like they would a TV program for higher impact processes, even something as simple as having the instructor as a talking head while drawing on the screen lightboard style can create an engaging video.

You don’t need to have a super-expensive cinematic production to create an engaging and informative online learning video. The possibilities are truly endless.

Follow us on social media for the latest updates in B2B!

Image

Latest

rankings
Krow Knows: How Fair Are the College Football Playoff Rankings?
November 22, 2024

The college football playoff rankings generate intense debate as the sport undergoes significant shifts due to conference realignments, NIL deals, and transfer portal dynamics. The dominance of the SEC and Big Ten raises questions about fairness, while committee inconsistencies frustrate fans and analysts. For instance, four of the top five ranked teams hail from…

Read More
OEM in the AV Industry
The Role of OEM in the AV Industry: Shaping Innovation, Quality, and Market Competition
November 22, 2024

As technology reshapes the AV industry, Original Equipment Manufacturers (OEMs) are emerging as critical partners for businesses seeking tailored solutions. Whether it’s bespoke LED displays or high-end audio systems, OEM in the AV industry is redefining how companies innovate, differentiate, and meet market demands. This raises a crucial question for professionals navigating this space—how…

Read More
Staying Competitive in a Changing Parcel Landscape
Staying Competitive in a Changing Parcel Landscape
November 20, 2024

In the latest episode of On Time in Full, host Gabrielle Bejarano welcomes Satyen Pathak, a Senior Account Executive at Designed Conveyor Systems (DCS), to discuss trends shaping the parcel market and strategies for companies to remain competitive. With over 20 years of industry experience, Pathak shares his insights into the evolving needs within supply…

Read More
blue collar
Building Efficient and Engaged Blue-Collar Workforces Begins with Leadership Rooted in Personal Development
November 20, 2024

According to a study by Deloitte and The Manufacturing Institute, over 2.1 million manufacturing jobs could remain unfilled by 2030 due to a lack of skilled talent. This workforce shortage reveals a critical gap in leadership within blue-collar industries. Without strong leadership to develop teams and foster growth, businesses face inefficiencies, low morale, and…

Read More