Articles by tag: video content
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses to thrive. That’s why MarketScale‘s Digital Marketing Strategists are committed to guiding our clients toward success by enhancing their content strategy. In our latest ebook, “2024 B2B Content Strategy Trends,” we delve deep into the dynamic world of content…
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Business Services
A New Era in Digital Entertainment: From Backyard Battles to Global Stardom with Dude Perfect’s Garrett Hilbert. Part 2 of 2
The journey from backyard battles to global stardom continues in part 2 of Matt Brost’s interview with Garret Hilbert. In recent years, the digital entertainment landscape has undergone a seismic shift. No longer are celebrities solely born from traditional media; now, a new breed of stars emerges from the vast expanse of the internet….
Community Generated Content - Lockton
A New Era In Digital Entertainment: From Backyard Battles to Global Stardom With Dude Perfect’s Garrett Hilbert. Part 1 of 2
In the evolving arena of digital entertainment, one phenomenon that has captured millions of viewers’ attention is Dude Perfect, a collective of college friends who catapulted to YouTube fame with their elaborate trick-shot videos. What began as a friendly bet over a lunchtime game of ‘horse’ evolved into a viral sensation, their natural camaraderie and…
Articles
Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content
One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC? …
Education & EdTech
The Online Learning Minute: What Makes a Good Online Learning Video?
Welcome back to the Online Learning Minute at Marketscale, I’m your host, Brian Runo, and today I’m going to talk about what makes an excellent online learning video. Some people think that recording a lecture and then putting it up online is a good way to present knowledge in online learning. But because we…
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Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…