Articles by tag: video content
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses to thrive. That’s why MarketScale‘s Digital Marketing Strategists are committed to guiding our clients toward success by enhancing their content strategy. In our latest ebook, “2024 B2B Content Strategy Trends,” we delve deep into the dynamic world of content […]
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Business Services
A New Era in Digital Entertainment: From Backyard Battles to Global Stardom with Dude Perfect’s Garrett Hilbert. Part 2 of 2
The journey from backyard battles to global stardom continues in part 2 of Matt Brost’s interview with Garret Hilbert. In recent years, the digital entertainment landscape has undergone a seismic shift. No longer are celebrities solely born from traditional media; now, a new breed of stars emerges from the vast expanse of the internet. […]
Community Generated Content - Lockton
A New Era In Digital Entertainment: From Backyard Battles to Global Stardom With Dude Perfect’s Garrett Hilbert. Part 1 of 2
In the evolving arena of digital entertainment, one phenomenon that has captured millions of viewers’ attention is Dude Perfect, a collective of college friends who catapulted to YouTube fame with their elaborate trick-shot videos. What began as a friendly bet over a lunchtime game of ‘horse’ evolved into a viral sensation, their natural camaraderie and […]
Articles
Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content
One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC? […]
Education & EdTech
The Online Learning Minute: What Makes a Good Online Learning Video?
Welcome back to the Online Learning Minute at Marketscale, I’m your host, Brian Runo, and today I’m going to talk about what makes an excellent online learning video. Some people think that recording a lecture and then putting it up online is a good way to present knowledge in online learning. But because we […]
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Secure Grid Modernization with Zero Trust Architecture
Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]
Private Wireless Networks
Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]
5G Network Platforms
Verizon host Matt Montgomery chats with Blaze Vincent and Thedy Wana from Ericsson, where they discuss pressing challenges and opportunities within the utility sector, emphasizing the significant role of digital transformation and 5G technology in addressing these issues. The conversation highlights Ericsson’s contributions to smart grid modernization and how their innovative solutions are tailored […]
Leveraging 5G to Extend Security Policies
Guests Jeff Brown and Carlos Augusto from Fortinet join Brett Barganz of Verizon to discuss the integration of extended security policies with 5G technology at DISTRIBUTECH 2024. They delve into the transformation and challenges in cybersecurity within the utility sector, highlighting the strategic partnership between Fortinet and Verizon to advance security solutions that leverage […]