Articles by tag: Brian Runo podcast

Building Online Learning Courses: University vs. Corporate

Brian Runo shares a quick comparison of the differences in creating online learning courses for universities versus corporations in this episode of MarketScale’s Online Learning Minute. There are a few main differences that make online learning much simpler to execute for corporations. First, university online learning courses can take months or even years to […]

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Education & EdTech
The Online Learning Minute: Bad Online Education Videos

Welcome back to the Online Learning Minute at Marketscale. Today we’re going to explore what makes a BAD online education video. Have you ever sat through someone reading a PowerPoint and only providing voice? I’m sure at one point or another, you have, and you only remember how boring that content was. You likely […]

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Education & EdTech
What Makes A Bad Online Education Video?

Welcome back to the Online Learning Minute at Marketscale. Today we’re going to discuss what makes a BAD online education video. While we spoke about what makes a good online education video in previous episodes, recognizing what makes a bad online education video is just as important. There has been research done that shows […]

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Education & EdTech
Backwards Design Expanded: The Online Learning Minute

I mentioned last episode that businesses have defined goals and deliverable that need to be addressed and backwards design can help in achieving those goals. Where backwards design fits in is in the order of how the courses are created. When a business says they want to increase profitability in the sales department, for […]

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Education & EdTech
The Online Learning Minute: What is Backwards Design?

Welcome back to the Online Learning Minute with Brian Runo at Marketscale. Today we’re going to explore the Backwards Design. Personally, I use backwards design in the majority of my developments because I want to be absolutely sure that the learning objectives are assessed correctly and content is more oriented toward the big picture. […]

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Education & EdTech
The Online Learning Minute: What Makes a Good Online Learning Video?

Welcome back to the Online Learning Minute at Marketscale, I’m your host, Brian Runo, and today I’m going to talk about what makes an excellent online learning video. Some people think that recording a lecture and then putting it up online is a good way to present knowledge in online learning. But because we […]

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Education & EdTech
The Online Learning Minute: The Fifth Step in the ‘ADDIE’ Process – Evaluation

Welcome back to the Online Learning Minute at Marketscale. Today we’re focusing on the final step in the ADDIE process, the Evaluation phase. Once the course has run, we can begin evaluating how the course has performed and provide feedback on how the course can be improved in future iterations. There are two parts […]

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business and personal well-being
Balancing Business and Personal Well-being: Insights from Kathryn Farrell on Growthwell
April 25, 2024

In the latest episode of the Growthwell podcast, host Josh Byrd engages with Kathryn Farrell, CEO and Co-Founder of Scopa Health, in a thought-provoking discussion on maintaining a healthy balance between business and personal well-being. This conversation provides the setting against a backdrop where business leaders increasingly recognize the importance of well-being alongside professional […]

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Dude Perfect
Excellence Culture – Chad Coleman – Dude Perfect
April 25, 2024

There are many talented people involved in creating the massive influence of Dude Perfect. One of those people and one of the behind the scenes leaders is Chad Coleman. In this episode, Chad shares some of the great experiences he’s had through the years, along with a great story of risk taking and the fruit […]

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Cybersecurity in an IT-first world
Cybersecurity in an IT-First World: Vigilance & Risk Mitigation with Ex-CIA Chief Christopher Burgess
April 24, 2024

With digital transformation occurring at breakneck speed, cybersecurity has become a critical concern for first-world IT environments. The shift towards IT-first technology has brought about new challenges in protecting sensitive data and ensuring enterprise security. The stakes are high, with reports of data breaches becoming a daily occurrence, impacting organizations across various sectors. In […]

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One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

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Other Articles
Online Learning Course Building Tips: The ADDIE Process – Implementation
January 2, 2020

Welcome back to the Online Learning Minute at Marketscale. This episode is focused on to the fourth step in the ADDIE process, the Implementation phase. This can be described as the shortest of phases in the ADDIE process because at this point, we are handing off the course to the instructor or client. During […]

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Online Learning Course Building Tips: The ADDIE Process – Development
December 31, 2019

Welcome back to the Online Learning Minute at Marketscale, I’m your host, Brian Runo, and today we’re learning about the third step in the ADDIE process, the Development phase. During this stage, the instructional designers, graphic designers, videographers, and anyone else involved in content creation is working to create the content for the course. […]

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The Second Step in the ‘ADDIE’ Process – Design
December 26, 2019

Welcome back to the Online Learning Minute at Marketscale. Today we’re going to explore the second step in the ADDIE process: the Design phase. During this stage, we delve further into the learning objectives and begin working on the assessment instruments. We also start talking about the exercises that are going to be in […]

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The First Step in the ‘ADDIE’ Process – Analysis
December 24, 2019

The “A” in ADDIE stands for Analysis. During this stage, the instructional problem is clarified, goals and objectives are established, and the end goals of the course are identified. You should be looking at what types of learning constraints exist whether it be LMS limitations, regulatory limitations, language barriers, etc. You’ll also need to […]

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Introducing: The Online Learning Minute with Brian Runo
December 17, 2019

Introducing a new feature from MarketScale coming to you every Tuesday and Thursday. It’s the Online Learning Minute with MarketScale’s Senior Instructional Designer Brian Runo. Keep up to date on the latest methodology and trends in the world of online learning. Stay tuned for more!

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Online Learning Takes a Big Step into B2B
December 13, 2019

Online learning has been growing rapidly in the business world. On this excerpt from Business Casual, Daniel Litwin and Tyler Kern were joined by MarketScale’s Senior Instructional Designer Brian Runo. Brian explained why online education is more popular than ever and how businesses can effectively employ it to train employees, grow brand awareness, and much […]

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