Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

Upskilling Strategies That Work

The COVID-19 pandemic has had a devastating effect on the nation’s economy, with 13.6 million Americans out of work in August 2020. According to McKinsey, even before the current crisis, evolving technologies and new ways of working were disrupting jobs and the skills employees needed to do them. This shift, coupled with a dramatic split in college attendance between higher and…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Share

Get featured

Want MarketScale to feature Education Technology?

Book a 15-minute demo and we'll map your Education Technology expertise to the content buyers are searching for.

Book a demo

The COVID-19 pandemic has had a devastating effect on the nation’s economy, with 13.6 million Americans out of work in August 2020. According to McKinsey, even before the current crisis, evolving technologies and new ways of working were disrupting jobs and the skills employees needed to do them. This shift, coupled with a dramatic split in college attendance between higher and lower income students, has accelerated the need for programs that can bridge the gap for untapped talent with non-traditional backgrounds.

“This has been an unpredictable, and uncertain year, but it’s also compelled people to hone in on what’s most important. For many organizations, that’s taking action to hire, support and retain a diverse and inclusive workforce,” said Jennifer Carlson, co-founder and executive director, Apprenti. “Closing these gaps helps lift our economy as we recover from the pandemic and also builds organizations that look more like the communities in which they operate. This contract from the Department of Labor solidifies the continued need for our program, and apprenticeship as a national system, allowing us to expand our proven model and create jobs during a time it’s needed most.”

Apprenti, Washington State’s first registered tech apprenticeship program, announced this fall that the U.S. Department of Labor has awarded it a $7.5 million, five-year contract to continue its nationwide expansion. The program is the nation’s first registered tech apprenticeship program that places diverse talent into top tech roles across the U.S. Apprenti offers a proven, reliable pipeline for underrepresented groups, bridging the talent gap and giving diverse talent with nontraditional backgrounds the opportunity to apprentice at some of the top companies in the world.

Apprenti currently operates in 16 U.S. markets. Apprenti has placed more than 1,000 apprentices nationwide at top companies including Microsoft, Wayfair, and JPMorgan Chase. More than and 80 percent of these apprentices have been retained or hired post-apprenticeship with significantly higher salaries than previous employment. For example, apprentices in Washington State earn an average salary of $87,209n in their first year after graduation, which is a 114% increase based on their income prior to the program.

This news comes on the heels of a momentous year for Apprenti. The organization expanded to three new markets — New Jersey, Kansas, and Delaware — due to increased employer demand. Apprenti has also signed on over 20 new hiring partners in 2020.

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Education Technology Insights

Get new expert content in your inbox.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

AI tutoring is moving from “answer engines” to “process engines”, and K-12 buyers are starting to write that into the spec

AI tutoring is moving from “answer engines” to “process engines”, and K-12 buyers are starting to write that into the spec

AI tutoring is evolving from simply providing answers to facilitating the learning process. This shift is encouraging educational districts to integrate these advancements into their specifications, focusing on integrity, accessibility, and educational outcomes. The new approach emphasizes a Socratic method and rapid homework help to support process-based assessments.

  • 01AI tutoring is transitioning to focus on the learning process rather than just providing answers.
  • 02Educational districts are revising specifications to incorporate AI advancements with a focus on integrity and outcomes.
  • 03The emphasis on process-based assessments aligns with rapid homework solutions and the Socratic method.

Aug 24, 2026

The U.S. Department of Education’s edtech guidance turns “evidence” into a procurement requirement, even without new federal rules

The U.S. Department of Education’s edtech guidance turns “evidence” into a procurement requirement, even without new federal rules

The U.S. Department of Education has released a Dear Colleague letter that changes the criteria for districts when purchasing educational technology. The focus is now on demonstrating outcomes, evidence, and proof of implementation rather than just usage metrics like log-ins. This guidance emphasizes the importance of results and efficiency in edtech procurement.

  • 01Educational technology procurement requires proof of outcomes and efficiency.
  • 02Districts must provide evidence and proof of implementation when purchasing edtech.
  • 03Usage metrics like log-ins are no longer sufficient for edtech procurement justification.

Aug 23, 2026

Student success programs are colliding with student portals, and colleges are starting to run both like one system

Student success programs are colliding with student portals, and colleges are starting to run both like one system

Colleges are integrating student success programs with student portals to streamline their operations. The new SDX maturity model provides a framework for enhancing these digital journeys. Campus-level expansions are crucial for effective support program implementation.

  • 01Colleges are merging student success programs with student portals to create a unified system.
  • 02The SDX maturity model is a tool to improve digital journey management in education.
  • 03Campus-level expansions are essential for the successful implementation of support programs.

Aug 23, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512