Why Prepping Students for Careers Increases Engagement and Graduation Rates

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.

 

Career readiness has been a missing piece for many students post-high school. Building a plan for careers and college is complex and overwhelming. However, the world of preparing students for life after school is changing, thanks to the software platform Xello. The Co-Founders, Jeff Harris, and Matt McQuillen joined Voices of eLearning host JW Marshall to share their story.

The company began 25 years ago, long before software and applications were a click away, but they had a purpose. McQuillen said, “We wanted to help students plan for the future.”
Harris added, “Many can relate to not knowing what to do next, and we took the unique approach to build this from the student perspective.”

Career development isn’t a single exercise or decision. Many happen along the way; thus, the earlier students start, the better the outcomes.

McQuillen noted, “Planning is one piece of their career journey. But a plan demonstrates commitment. A student with a plan is much different from one without.”

Because the path can be complex, it was important to architect the software into three buckets. Jeff explained, “First is the foundation of self-knowledge and knowing what makes you tick. Next is understanding your options and connect with real-world experiences. Third is the planning aspect and setting goals.”

The platform is now in use in school districts across the world with heavy engagement. McQuillen noted that average sessions are 19 minutes, which is a long time for adolescent minds to remain interested. One reason for the success is that students were part of the design through feedback interviews.

The software and its functionality also draw inspiration from education policy around career development. “The vision and policy, however, don’t translate to the reality. So there’s a big gap, and that’s our role to close it.”

Listen to Previous Episodes of Voices of eLearning Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

 

Follow us on social media for the latest updates in B2B!

Image

Latest

top 1%
Get Vertical! Going from Idea to the Top 1% in Less Than 3 Years
February 17, 2026

Independent retail is operating in one of the most competitive environments in decades. According to the U.S. Bureau of Labor Statistics, roughly 20% of new businesses fail within their first year, and a whopping 50% don’t make it to year five. At the same time, consumers are increasingly choosing brands that offer community, authenticity,…

Read More
MarTech
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy
February 16, 2026

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Read More
experiential learning
Flood the Zone: University of Virginia’s New Strategy to Scale Experiential Learning for Every Student
February 16, 2026

Experiential learning is having a bit of a reckoning moment in higher ed. For years, the default answer was “get an internship” or “do a co-op”—as if every student can pause life, relocate for a summer, and take on a high-stakes role that’s supposed to define their future. But students’ realities have changed: many…

Read More
free tools
The True Cost of Free Tools: When Free Platforms Own More of Your Network Than You Do
February 12, 2026

Nowadays, getting a project off the ground usually means moving fast. A quick map gets sketched. A file gets shared. A design gets reviewed in whatever tool is closest at hand. In the moment, it feels efficient — even smart. But in the telecommunications industry, as networks become more automated, location-aware, and powered by AI,…

Read More