Skip to content
‹ Back to IndustriesEducation Technology

Why Prepping Students for Careers Increases Engagement and Graduation Rates

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.   Career readiness has been a missing piece for many…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.

Career readiness has been a missing piece for many students post-high school. Building a plan for careers and college is complex and overwhelming. However, the world of preparing students for life after school is changing, thanks to the software platform Xello. The Co-Founders, Jeff Harris, and Matt McQuillen joined Voices of eLearning host JW Marshall to share their story.

The company began 25 years ago, long before software and applications were a click away, but they had a purpose. McQuillen said, “We wanted to help students plan for the future.”

Harris added, “Many can relate to not knowing what to do next, and we took the unique approach to build this from the student perspective.”

Career development isn’t a single exercise or decision. Many happen along the way; thus, the earlier students start, the better the outcomes.

McQuillen noted, “Planning is one piece of their career journey. But a plan demonstrates commitment. A student with a plan is much different from one without.”

Because the path can be complex, it was important to architect the software into three buckets. Jeff explained, “First is the foundation of self-knowledge and knowing what makes you tick. Next is understanding your options and connect with real-world experiences. Third is the planning aspect and setting goals.”

The platform is now in use in school districts across the world with heavy engagement. McQuillen noted that average sessions are 19 minutes, which is a long time for adolescent minds to remain interested. One reason for the success is that students were part of the design through feedback interviews.

The software and its functionality also draw inspiration from education policy around career development. “The vision and policy, however, don’t translate to the reality. So there’s a big gap, and that’s our role to close it.”

Listen to Previous Episodes of Voices of eLearning Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

From AI Governance to Guardrails with Hood College's April Boulton

From AI Governance to Guardrails with Hood College's April Boulton

Hood College built an AI task force that intentionally included skeptics alongside early adopters, producing a two-layer policy with campus guardrails and room for discipline- and unit-specific rules. The policy restricts sensitive data and student work to vetted, licensed tools, while assessment guidance varies by discipline through workshops, and Hood is not using AI detection software.

  • 01Task force co-chairs actively recruited faculty skeptics—including an ethics critic and a tech educator—to sit alongside enthusiasts; the resulting friction shaped discussions on syllabus rules and assessment.
  • 02Campus environmental scan showed over 40% faculty and staff participation, with respondents requesting clear policy plus discipline flexibility rather than either a college-wide ban or a free-for-all.
  • 03Hood’s two-layer policy limits sensitive data and student work to college-vetted, licensed tools, and professional development reinforces the approved-tools list.

Nov 5, 2026

Qweebi, already in 5,200 schools, raises $500K to win US districts

Qweebi, already in 5,200 schools, raises $500K to win US districts

Qweebi, a browser-based engineering and robotics platform for grades 3 to 8, raised a $500,000 seed round led by Inflection Point Ventures. Its 5,200-plus US schools came largely through teacher sign-ups.

  • 01Listed project run times range from 2 hours to 4.5 hours, so the schedule a STEM coordinator plans around depends on which project is picked, not the 2–3 hour headline.

Nov 3, 2026

Ball State's 36 new Corsair PCs are built for esports and creative software

Ball State's 36 new Corsair PCs are built for esports and creative software

Corsair supplied Ball State University's Esports Center with 36 PCs, each with an Nvidia GeForce RTX 5070 Ti graphics card, 64 GB of memory and a 320 Hz display. The spec serves two kinds of users. Memory sized for Maya and Unreal Engine sits beside displays built for competitive play. Ball State says the upgrade gives students access to technology used in media production, animation and game development.

  • 01For a shared esports and media lab, let the heaviest course software set memory, and esports needs set the display and GPU.
  • 02Ball State expects its largest esports participation in 2026-27 since the program’s first year, and that count is the next test of demand.

Oct 31, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512