Why Prepping Students for Careers Increases Engagement and Graduation Rates

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.

 

Career readiness has been a missing piece for many students post-high school. Building a plan for careers and college is complex and overwhelming. However, the world of preparing students for life after school is changing, thanks to the software platform Xello. The Co-Founders, Jeff Harris, and Matt McQuillen joined Voices of eLearning host JW Marshall to share their story.

The company began 25 years ago, long before software and applications were a click away, but they had a purpose. McQuillen said, “We wanted to help students plan for the future.”
Harris added, “Many can relate to not knowing what to do next, and we took the unique approach to build this from the student perspective.”

Career development isn’t a single exercise or decision. Many happen along the way; thus, the earlier students start, the better the outcomes.

McQuillen noted, “Planning is one piece of their career journey. But a plan demonstrates commitment. A student with a plan is much different from one without.”

Because the path can be complex, it was important to architect the software into three buckets. Jeff explained, “First is the foundation of self-knowledge and knowing what makes you tick. Next is understanding your options and connect with real-world experiences. Third is the planning aspect and setting goals.”

The platform is now in use in school districts across the world with heavy engagement. McQuillen noted that average sessions are 19 minutes, which is a long time for adolescent minds to remain interested. One reason for the success is that students were part of the design through feedback interviews.

The software and its functionality also draw inspiration from education policy around career development. “The vision and policy, however, don’t translate to the reality. So there’s a big gap, and that’s our role to close it.”

Listen to Previous Episodes of Voices of eLearning Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More
student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More