Fortis Warranty Becomes Fortis in Branding Initiative

New name reflects broader expertise, expanded services

DENVER (July 28, 2022) – Fortis Warranty today announces that its company name going forward will be FORTIS. Founded in 2003 by industry experts, FORTIS is the only company to offer roof performance solutions that feature extensive initial and ongoing reconditioning for commercial buildings as an alternative to traditional replacement, with long-term performance guarantees that are backed by global leader, Lloyds of London.

“Since our inception nearly 20 years ago, we’ve come to offer so much more than just a warranty, and our name change reflects that evolution,” said Rick Lewis, FORTIS President and CEO. “FORTIS offers a comprehensive range of roof performance management programs that provide financial security, extend the life of our customers’ roofs, and make a significant impact on ROI.”

The new FORTIS branding initiative includes logo design and tagline development that is representative of where FORTIS is today, as well as where it’s going in the future. FORTIS has maintained its corporate colors, including an orange and yellow gradient design element showing dynamism or change. The gradient is now seen in an abstract representation of a building, symbolic not only of the architectural asset that FORTIS protects, but also the direction and growth of the company itself. The new tagline encapsulates the expanded and comprehensive offerings by FORTIS, with a promise of “Roof Performance & Financial Certainty, Guaranteed.”

FORTIS is currently improving performance and increasing ROI for customers at more than 4,800 locations, with more than 140 million square feet protected, including many Fortune 500 companies that have turned to FORTIS to save money, gain financial certainty, and extend the life of their existing roofs.

Utilizing its unique FORTIS Roof Risk Assessment (FRRA) app with propriety roof scoring algorithm process, third party lab testing, and nearly 20-years of roof system data in its underwriting process, FORTIS has helped customers save more than $500 million in capital roof replacement costs, for an average ROI of over 250%.

“FORTIS helps our customers manage their roof performance,” said Dave Schupmann, Chief Operating Officer. “By eliminating unnecessary roof replacement, FORTIS provides our customers a 60 to 70 percent savings on roofing costs. With a downturn in the economy, and at a time when materials and labor have proven to be expensive and in especially short supply, roof performance management is more important than ever. FORTIS just makes good business sense.”

 

ABOUT FORTIS

FORTIS is the only company to offer roof performance solutions that feature extensive initial and ongoing reconditioning for commercial buildings as an alternative to traditional replacement, with long-term performance guarantees that are backed by global leader, Lloyds of London. FORTIS has more than 350 strategic contractor partners, and more than 70 percent of the FORTIS business is from repeat customers with large building portfolios. FORTIS solutions provide a promise of roof performance and financial certainty, guaranteed. These proven solutions save money and save capital spending, while providing proven performance, and significant return on investment (ROI). FORTIS works with customers for Environmental, Social and Governance (ESG) commitments, including Solar Integration, Carbon Credits and more. For more information, visit on the web at www.fortis.us.com or call 720-505-2600.

 

 

 

Follow us on social media for the latest updates in B2B!

Image

Latest

data center design
Applied Digital’s Data Center Design for a 100 MW AI Factory Built from the Ground Up
July 2, 2025

AI workloads are redefining the limits of data center design and infrastructure. Legacy data centers, built for traditional co-location, cannot handle the density, thermal demands, or power dynamics of accelerated computing. The AI boom has upended the data center sector, forcing a rapid shift to liquid-cooled racks as facilities pivot from sub-10kW racks to…

Read More
Commerce media
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Read More
Hospitality leadership
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

Read More
civic leadership
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

Read More