Skip to content
MarketScale
‹ Back to IndustriesEnergy

DISTRIBUTECH 2024: How Oracle’s Game-Changing ADMS Tech Can Power the Future of Utility Companies

Utility companies are discovering how advanced grid management systems can handle the surge in electric vehicles and renewable energy adoption

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

By Daniel Litwin · AdmsCaitlin Fennell AburrowDistributech 2024Oracle
Share

Key takeaways

01

Utility companies are discovering how advanced grid management systems can handle the surge in electric vehicles and renewable energy adoption

Get featured

Want to get featured in MarketScale Energy?

Create a free MarketScale workspace and get your company's expertise featured across our Energy coverage. No credit card, no demo required.

Start free

The utility industry is facing disruption: As citizens increasingly transition to electric vehicles and adopt renewable energy sources, utility companies are being forced to grapple with infrastructure too ill-equipped to support these evolving demands.

Recognizing the need for a more adaptable and efficient grid, Oracle has introduced its Advanced Distribution Management System (ADMS) alongside cutting-edge applications like FLISR, FlexOps, and SCADA. These innovations are pivotal in helping utilities navigate the complexities of a distributed grid, ensuring reliability, and enhancing the integration of renewable energy sources. By leveraging digitalization and artificial intelligence, Oracle is keeping pace with the evolving energy sector while paving the way for a sustainable and efficient future.

By leveraging digitalization and artificial intelligence, Oracle is keeping pace with the evolving energy sector while paving the way for a sustainable and efficient future.

As the utility industry continues to evolve, the insights and expertise of leaders like Caitlin Fennell Aburrow, Senior Director of Global Product Marketing at Oracle, become invaluable. MarketScale spoke to Caitlin at the industry's energy transmission and distribution show, DISTRIBUTECH 2024, on how Oracle's technologies are transforming the utility landscape.

Caitlin's Thoughts

Aging Infrastructure and Modern Disruptions

"A lot of utilities that we work with are still using systems that were built for the grid 20 years ago, 30 years ago. But what about today when we've got — my colleague was just telling me about the EV he just purchased or we just were talking to a fellow who just put up solar on his roof. That's the kind of disruption that we're working with and that's causing everybody from the IOUs way down to the municipal utilities a lot of heartburn."

A lot of utilities that we work with are still using systems that were built for the grid 20 years ago, 30 years ago.
— Caitlin Fennell Aburrow, Senior Director of Global Product Marketing at Oracle

Innovations in Utility Management

"This year at DISTRIBUTECH we are so excited to share a few more things. We're talking a lot about our market-leading ADMS. We have utilities around the world using our ADMS in those moments that matter. And what we're really excited to showcase this year is some of our advanced apps like FLISR, [FlexOps, and SCADA] that are helping utilities adjust to today's modern grid, the truly dynamic distributed grid."

How Oracle is Modernizing the Grid

"Everything from a digital distributed grid all the way to what we do here at data to make a business run better. So, Oracle is a global leader in data. We've had them for a very long time. That's the kind of stuff that Oracle brings with AI and that's what we're really excited to showcase here at DISTRIBUTECH."

Video TranscriptExpand ↓

A lot of utilities that we work with are using. Spelling using systems that were built for the grid are twenty years ago, thirty years ago there. But what about today, if when we've got my colleague was just telling me about the evening. He just produced or we just were talking to a fellow who just put a solar on his roof. That's the kind of, disruption that that we're working with. At dance, causing everybody from the IOU's way down to the municipal utilities a lot of a lot of corporate. This year at SterlingTech, we are so excited to share a few old things. We're talking a lot about our market meeting PDMS. We have utilities around the world using our ADMS in those moments matter. And what we're really excited to show pace, this year is some of our advanced apps, like Flizzer and, FlexScader that are helping utilities adjust to today's modern grid, the truly dynamic distributed grid.

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Energy Insights

UK storage support scheme could cut battery project returns by up to 2.7 points

UK storage support scheme could cut battery project returns by up to 2.7 points

LCP Delta estimates the UK long-duration storage cap-and-floor could cut battery project returns by 2.7 percentage points against a no-new-storage baseline, Energy-Storage.news reported. Against its central scenario, the hit is only 0.5 points. Italy's MACSE round two on 24 November and Germany's 23GWh residential VPP rules show the same pattern: policy design sets storage returns.

  • 01The question for any UK battery revenue case is now which baseline it assumed: LCP Delta's estimated hit ranges from 0.5 to 2.7 IRR points depending on whether significant long-duration storage was already modelled.
  • 02Germany's new virtual power plant rules turn its residential battery base into what Energy-Storage.news describes as a 23GWh grid asset, and the outlet says the distinction between residential and grid-scale storage is now less obvious.

Sep 18, 2026

DNV expects half of new solar plants to include batteries by the mid-2030s

DNV expects half of new solar plants to include batteries by the mid-2030s

DNV forecasts about half of new solar installations will include battery storage by the mid-2030s, up from roughly 6.6% today. Its GreenPowerMonitor unit is expanding hybrid energy management software to match. For solar operators, controls and cybersecurity now sit on the critical path.

  • 01DNV puts today's solar-plus-storage attach rate at roughly 6.6%; its forecast of about half by the mid-2030s puts the shift inside the operating life of plants being commissioned now.
  • 02An energy management system spec can now be tested against concrete numbers: 400-plus supported protocols, IEC 62443 and ISO 27001 certification, and NIS2 readiness are the reference points DNV's GPM has put on the table for competing vendors to match.
  • 03Masdar's 5.2GW solar and 19GWh battery plant in the UAE, due to complete in 2027, is built to deliver 1GW of clean energy to the grid round the clock, according to Energy Storage News.

Sep 18, 2026

Bestway Cement now gets over a quarter of its plant power from solar

Bestway Cement now gets over a quarter of its plant power from solar

Bestway Cement's Chakwal plant in Pakistan now gets over a quarter of its electricity from 26 MW of solar and is adding 6.34 MW by year end, the Financial Times reports. Its general manager calls solar the only way to compete. Global solar capacity reached almost 1.2 TW at end-2025, per the Energy Institute. The case shows what solar can cover at one cement plant.

  • 01A cement plant producing over 3 million tonnes a year is covering more than a quarter of its electricity with 26 MW of its own solar, a rare public benchmark for self-generation in heavy industry.
  • 02Bestway's general manager frames solar as a competitive necessity because rivals have already gone in this direction, which shifts the question for energy-intensive plants from whether solar pays back to what a competitor's power bill looks like.
  • 03Global solar capacity of almost 1.2 TW is roughly three times the nuclear fleet on paper, but sunlight availability means output is a fraction of nameplate, so capacity numbers overstate delivered energy.

Sep 17, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

About the Expert

Daniel Litwin
Daniel Litwin

Editor, B2B Media

MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512