DISTRIBUTECH 2024: How Oracle’s Game-Changing ADMS Tech Can Power the Future of Utility Companies

 

The utility industry is facing disruption: As citizens increasingly transition to electric vehicles and adopt renewable energy sources, utility companies are being forced to grapple with infrastructure too ill-equipped to support these evolving demands.

Recognizing the need for a more adaptable and efficient grid, Oracle has introduced its Advanced Distribution Management System (ADMS) alongside cutting-edge applications like FLISR, FlexOps, and SCADA. These innovations are pivotal in helping utilities navigate the complexities of a distributed grid, ensuring reliability, and enhancing the integration of renewable energy sources. By leveraging digitalization and artificial intelligence, Oracle is keeping pace with the evolving energy sector while paving the way for a sustainable and efficient future.

As the utility industry continues to evolve, the insights and expertise of leaders like Caitlin Fennell Aburrow, Senior Director of Global Product Marketing at Oracle, become invaluable. MarketScale spoke to Caitlin at the industry’s energy transmission and distribution show, DISTRIBUTECH 2024, on how Oracle’s technologies are transforming the utility landscape.

 

Caitlin’s Thoughts

Aging Infrastructure and Modern Disruptions

“A lot of utilities that we work with are still using systems that were built for the grid 20 years ago, 30 years ago. But what about today when we’ve got — my colleague was just telling me about the EV he just purchased or we just were talking to a fellow who just put up solar on his roof. That’s the kind of disruption that we’re working with and that’s causing everybody from the IOUs way down to the municipal utilities a lot of heartburn.”

Innovations in Utility Management

“This year at DISTRIBUTECH we are so excited to share a few more things. We’re talking a lot about our market-leading ADMS. We have utilities around the world using our ADMS in those moments that matter. And what we’re really excited to showcase this year is some of our advanced apps like FLISR, [FlexOps, and SCADA] that are helping utilities adjust to today’s modern grid, the truly dynamic distributed grid.”

How Oracle is Modernizing the Grid

“Everything from a digital distributed grid all the way to what we do here at data to make a business run better. So, Oracle is a global leader in data. We’ve had them for a very long time. That’s the kind of stuff that Oracle brings with AI and that’s what we’re really excited to showcase here at DISTRIBUTECH.”

Article written by MarketScale.

Follow us on social media for the latest updates in B2B!

Image

Latest

medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More
infant health
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
May 14, 2026

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Read More
SPD
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
May 13, 2026

Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…

Read More
User-generated content
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
May 12, 2026

User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…

Read More