Skip to content
MarketScale
‹ Back to IndustriesEnergy

DISTRIBUTECH 2024: How Oracle’s Game-Changing ADMS Tech Can Power the Future of Utility Companies

Utility companies are discovering how advanced grid management systems can handle the surge in electric vehicles and renewable energy adoption

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

By Daniel Litwin · AdmsCaitlin Fennell AburrowDistributech 2024Oracle
Share

Key takeaways

01

Utility companies are discovering how advanced grid management systems can handle the surge in electric vehicles and renewable energy adoption

Get featured

Want to get featured in MarketScale Energy?

Create a free MarketScale workspace and get your company's expertise featured across our Energy coverage. No credit card, no demo required.

Request an invite

The utility industry is facing disruption: As citizens increasingly transition to electric vehicles and adopt renewable energy sources, utility companies are being forced to grapple with infrastructure too ill-equipped to support these evolving demands.

Recognizing the need for a more adaptable and efficient grid, Oracle has introduced its Advanced Distribution Management System (ADMS) alongside cutting-edge applications like FLISR, FlexOps, and SCADA. These innovations are pivotal in helping utilities navigate the complexities of a distributed grid, ensuring reliability, and enhancing the integration of renewable energy sources. By leveraging digitalization and artificial intelligence, Oracle is keeping pace with the evolving energy sector while paving the way for a sustainable and efficient future.

By leveraging digitalization and artificial intelligence, Oracle is keeping pace with the evolving energy sector while paving the way for a sustainable and efficient future.

As the utility industry continues to evolve, the insights and expertise of leaders like Caitlin Fennell Aburrow, Senior Director of Global Product Marketing at Oracle, become invaluable. MarketScale spoke to Caitlin at the industry's energy transmission and distribution show, DISTRIBUTECH 2024, on how Oracle's technologies are transforming the utility landscape.

Caitlin's Thoughts

Aging Infrastructure and Modern Disruptions

"A lot of utilities that we work with are still using systems that were built for the grid 20 years ago, 30 years ago. But what about today when we've got — my colleague was just telling me about the EV he just purchased or we just were talking to a fellow who just put up solar on his roof. That's the kind of disruption that we're working with and that's causing everybody from the IOUs way down to the municipal utilities a lot of heartburn."

A lot of utilities that we work with are still using systems that were built for the grid 20 years ago, 30 years ago.
— Caitlin Fennell Aburrow, Senior Director of Global Product Marketing at Oracle

Innovations in Utility Management

"This year at DISTRIBUTECH we are so excited to share a few more things. We're talking a lot about our market-leading ADMS. We have utilities around the world using our ADMS in those moments that matter. And what we're really excited to showcase this year is some of our advanced apps like FLISR, [FlexOps, and SCADA] that are helping utilities adjust to today's modern grid, the truly dynamic distributed grid."

How Oracle is Modernizing the Grid

"Everything from a digital distributed grid all the way to what we do here at data to make a business run better. So, Oracle is a global leader in data. We've had them for a very long time. That's the kind of stuff that Oracle brings with AI and that's what we're really excited to showcase here at DISTRIBUTECH."

Video TranscriptExpand ↓

A lot of utilities that we work with are using. Spelling using systems that were built for the grid are twenty years ago, thirty years ago there. But what about today, if when we've got my colleague was just telling me about the evening. He just produced or we just were talking to a fellow who just put a solar on his roof. That's the kind of, disruption that that we're working with. At dance, causing everybody from the IOU's way down to the municipal utilities a lot of a lot of corporate. This year at SterlingTech, we are so excited to share a few old things. We're talking a lot about our market meeting PDMS. We have utilities around the world using our ADMS in those moments matter. And what we're really excited to show pace, this year is some of our advanced apps, like Flizzer and, FlexScader that are helping utilities adjust to today's modern grid, the truly dynamic distributed grid.

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Transmission congestion cost the US grid $12B in 2024, and Texas's data center freeze is making the bottleneck worse

Transmission congestion cost the US grid $12B in 2024, and Texas's data center freeze is making the bottleneck worse

The U.S. grid is facing a significant financial burden due to transmission congestion, amounting to $12 billion in 2024. Texas is exacerbating the issue by pausing data center interconnections amid a large 474 GW queue. The Department of Energy's draft National Transmission Needs Study highlights these challenges.

  • 01Transmission congestion in the U.S. grid is expected to cost $12 billion in 2024.
  • 02Texas has paused data center interconnections, adding pressure to the existing grid bottleneck.
  • 03There is a 474 GW queue for data center interconnections in Texas.

Aug 16, 2026

Anaergia's 98% revenue jump and BHE Montana's EDAM move signal a maturing energy transition economy

Anaergia's 98% revenue jump and BHE Montana's EDAM move signal a maturing energy transition economy

Anaergia experienced a significant 98% increase in revenue, reflecting growth within the waste-to-energy sector. BHE Montana's involvement with EDAM indicates advancements in grid coordination and energy transition efforts. These developments highlight a maturing energy transition economy with tangible commercial outcomes.

  • 01Anaergia reported a 98% increase in revenue, showcasing the growth and potential in the waste-to-energy sector.
  • 02BHE Montana's engagement with EDAM highlights advancements in grid coordination within the energy transition sector.
  • 03The energy transition economy is increasingly delivering measurable commercial results.

Aug 16, 2026

Shandong HiTHIUM's first LDES integrated industrial park enters production as grid-edge investment accelerates

Shandong HiTHIUM's first LDES integrated industrial park enters production as grid-edge investment accelerates

HiTHIUM has initiated production at its first LDES integrated industrial park in Heze, signaling a significant progression in grid-edge investments. Additionally, ConnectDER has secured $35M in Series D funding, and Duke Energy is deploying new demand management tools for the heat season. These developments reflect a notable shift in strategies among utility operators.

  • 01HiTHIUM has commenced operations at its new LDES integrated industrial park in Heze.
  • 02ConnectDER recently achieved a financial milestone by closing a $35 million Series D funding round.
  • 03Duke Energy is implementing demand management tools to better handle energy consumption during peak heat seasons.

Aug 15, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

About the Expert

Daniel Litwin
Daniel Litwin

Editor, B2B Media

MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512