Regenerative Agriculture: A Sustainable ESG Strategy

Environmental, social, and governance (ESG) business practices once gave businesses a competitive edge with consumers, clients, investors, and stakeholders. However, the tide has turned. Companies no longer have the luxury of designing and implementing ESG strategies when it’s convenient. In today’s world, businesses are expected to do more to protect the environment and support evolving societal expectations. A promising solution to addressing environmental challenges is the practice of regenerative agriculture 

E2B: Energy to Business host Daniel J. Litwin caught up with Patrick Long, Director in Opportune LLP’s Process & Technology practice, and Rick Marriner, President, and Chief Operating Officer of Standard Soil, to discuss how regenerative agriculture practice can play a crucial role in addressing environmental challenges and how it fits within the broader scope of ESG.

Together, agriculture, land use, and deforestation represent the second-largest source of greenhouse gas emissions globally and the primary driver of biodiversity loss. Healthy soils can sequestrate carbon, support biodiversity, preserve water, and improve the resilience of agricultural yields, bringing healthy food while ensuring a sustainable source of income for millions. Regenerative agriculture is an opportunity to close the carbon loop.

For example, Standard Soil is embracing natural patterns of herding to transform agriculture. As Marriner puts it, “stepping back to move forward.” The company wants to reinvent agriculture with a focus on the ranching industry. By rotating cows and concentrating on different sections of land at various times, the soil and grass can remain healthy.

Feeding in rotation across the pasture is also known as mob grazing. Animals munch on the grass but not so much that they eat down to the roots and not so selectively that some grass dies off. Moving the animals in this way “allows the land to rebound and regenerate,” explains Marriner. The moving and shifting of cattle give grass new life. Simply put, a focus on growing better soil grows more, better grass, which produces more and better beef, faster.

While going green used to give a company an edge, it has now become standard practice today. This practice is also being considered and applied throughout the global supply chain.

“One of the key ingredients that have intersected with supply chains, my area of focus, has been around ESG with a huge emphasis on the environment and making sure that we truly understand and are cognizant of the carbon footprint that is out there,” Long says. “It’s great to find companies that are innovative like the one that Rick is working with that are doing something about it to create net positive benefits overall.”  

Follow us on social media for the latest updates in B2B!

Image

Latest

CG Infinity
CG Infinity’s Salesforce Practice: Built for Adoption, Execution, and Results
January 31, 2026

Pooja Arya, VP of Delivery and Technical Solutions Leader at CG Infinity, reflects on a recent Salesforce engagement that exemplified what meaningful delivery looks like when execution, alignment, and outcomes come together. The project involved a full Salesforce implementation spanning Sales Cloud, Service Cloud, and Marketing Cloud, and was delivered on time despite significant technical…

Read More
Salesforce practice
How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact
January 31, 2026

CG Infinity’s Salesforce practice focuses on delivering clarity, discipline, and real outcomes—helping clients avoid unnecessary spend while building only what truly drives value. With deep expertise across Marketing Cloud, Sales Cloud, and Service Cloud, CG Infinity partners closely with clients to deliver focused, high-impact solutions that make a measurable difference. Jeff Abernathy, VP of…

Read More
team
How Rapid Response Consulting Turned Team Misalignment Into Forward Motion
January 30, 2026

When organizations hit critical pressure points—missed timelines, overloaded teams, or stalled initiatives—Rapid Response Consulting provides immediate reinforcement to stabilize operations and restore momentum. At CG Infinity, rapid response isn’t just about deploying expertise quickly; it’s about integrating with intention, protecting delivery, and reducing friction when stakes are high. That philosophy is reflected in the experience…

Read More
Rapid Response
When Leadership Gaps Threatened the Deal, Rapid Response Kept the Acquisition on Track
January 30, 2026

CG Infinity’s Rapid Response Consulting team is designed for moments when delivery is under pressure. The team integrates quickly into complex environments to stabilize operations, reinforce leadership, and keep critical initiatives moving forward without disruption. Justin Wilson, Principal at CG Infinity, describes an engagement where the team was brought in to support a data and…

Read More