Regenerative Agriculture: A Sustainable ESG Strategy

Environmental, social, and governance (ESG) business practices once gave businesses a competitive edge with consumers, clients, investors, and stakeholders. However, the tide has turned. Companies no longer have the luxury of designing and implementing ESG strategies when it’s convenient. In today’s world, businesses are expected to do more to protect the environment and support evolving societal expectations. A promising solution to addressing environmental challenges is the practice of regenerative agriculture 

E2B: Energy to Business host Daniel J. Litwin caught up with Patrick Long, Director in Opportune LLP’s Process & Technology practice, and Rick Marriner, President, and Chief Operating Officer of Standard Soil, to discuss how regenerative agriculture practice can play a crucial role in addressing environmental challenges and how it fits within the broader scope of ESG.

Together, agriculture, land use, and deforestation represent the second-largest source of greenhouse gas emissions globally and the primary driver of biodiversity loss. Healthy soils can sequestrate carbon, support biodiversity, preserve water, and improve the resilience of agricultural yields, bringing healthy food while ensuring a sustainable source of income for millions. Regenerative agriculture is an opportunity to close the carbon loop.

For example, Standard Soil is embracing natural patterns of herding to transform agriculture. As Marriner puts it, “stepping back to move forward.” The company wants to reinvent agriculture with a focus on the ranching industry. By rotating cows and concentrating on different sections of land at various times, the soil and grass can remain healthy.

Feeding in rotation across the pasture is also known as mob grazing. Animals munch on the grass but not so much that they eat down to the roots and not so selectively that some grass dies off. Moving the animals in this way “allows the land to rebound and regenerate,” explains Marriner. The moving and shifting of cattle give grass new life. Simply put, a focus on growing better soil grows more, better grass, which produces more and better beef, faster.

While going green used to give a company an edge, it has now become standard practice today. This practice is also being considered and applied throughout the global supply chain.

“One of the key ingredients that have intersected with supply chains, my area of focus, has been around ESG with a huge emphasis on the environment and making sure that we truly understand and are cognizant of the carbon footprint that is out there,” Long says. “It’s great to find companies that are innovative like the one that Rick is working with that are doing something about it to create net positive benefits overall.”  

Follow us on social media for the latest updates in B2B!

Image

Latest

Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

Read More
Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More
student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More