Articles by tag: Carbon Footprint

Which Business Sustainability Programs Work Best for Consumers and the Business Itself?

Consumers are growing more conscious of their carbon footprint and are actively seeking ways to lessen the impact of their purchases on the planet. Recent studies from McKinsey and NielsenIQ show that, on several metrics, consumers are gravitating towards products that make ESG claims. Though sustainability-focused marketing is clearly having an impact on consumer […]

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Food Sustainability is on Consumers’ Minds Worldwide. What’s Driving the Desire for It?

Food sustainability is a high priority on consumers’ shopping lists worldwide and they have an increasing appetite for sustainable food that reduces their carbon footprint. According to findings in a new survey from Yara and IPSOS on European consumer demand for sustainable food, when asked if food companies should work to reduce emissions in […]

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As Consumers Go Green, How Can Alcohol Producers Make the Spirits Industry More Sustainable?

To the modern consumer, environmental footprint matters. Roughly 90% of Gen Z consumers surveyed in a recent First Insight study said they’d be willing to shell out extra money for sustainable products. Furthermore, Gen Zs were found to be highly influential among their extended circle of consumers, impacting the buying patterns of their parents […]

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Energy
Reducing Carbon Footprint: How ENTOUCH Puts the “E” in ESG Initiatives

John Casey, National Sales Director for ENTOUCH Controls, highlights how the company plays a pivotal role in the “E” (Environmental) aspect of ESG (Environmental, Social, and Governance) initiatives. A significant portion of large multi-site customers’ energy consumption, around 40%, is attributed to HVAC operations. ENTOUCH recognizes the need to focus on providing energy-saving solutions […]

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E2B: Energy to Business
Regenerative Agriculture: A Sustainable ESG Strategy

Environmental, social, and governance (ESG) business practices once gave businesses a competitive edge with consumers, clients, investors, and stakeholders. However, the tide has turned. Companies no longer have the luxury of designing and implementing ESG strategies when it’s convenient. In today’s world, businesses are expected to do more to protect the environment and support evolving […]

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Energy
How AT&T Tackled Its Carbon Footprint: The Energy Exchange

On this episode of The Energy Exchange, Host David Hidinger talked with John Schulz, Director of Sustainability Integrations at AT&T. They talked about Schulz’s career, how he got into his current role, and his role in helping AT&T lead the way in sustainability. “I’ve been really lucky,” Schulz said. “I’ve had the chance to do […]

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Building Management
Are Federal Loans the Key for Building Managers to Improve Their Carbon Footprint

Improving a building’s carbon footprint helps on multiple fronts. It saves money by reducing energy needs, helps the environment, and allows the building to maintain consistent power during electrical grid uncertainties. So what can building owners and companies do to improve their building’s carbon footprint? Here to give insights on MarketScale is Mark Chung, […]

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The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte
The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte
February 20, 2024

In recent years, the global pandemic reshaped our relationship with travel and dining, propelling a surge in culinary tourism. As restrictions lifted, eager travelers began prioritizing unique dining experiences, often planning their journeys around coveted restaurant reservations. This shift reflects a broader trend where gastronomy is no longer a mere aspect of travel but […]

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Streaming the Game: Transforming Sports Broadcasting in the Digital Era
February 20, 2024

The recent rise of streaming services over traditional terrestrial television has marked a significant shift in how audiences consume sports content. This evolution is propelled by advancements in digital technology and changing viewer preferences, emphasizing the need for a more immediate and interactive broadcast experience. The stakes are high, with platforms like Peacock streaming record-breaking […]

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marketing team’s AI journey
Kickstarting a Marketing Team’s AI Journey
February 20, 2024

A marketing Team’s AI journey is necessary and critical for the success of a brand’s overall mission and execution. In the latest episode of the Marketing AI Sparkcast, host Aby Varma sits down with Daniel Englebretson, CEO of Elynox and an adjunct professor at Wake Forest University and Elon University, to discuss the evolution […]

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Empowering International Farmers with Smart Technology
December 16, 2020

The agricultural industry faces numerous challenges that pull farmers in multiple directions while operating on razor thin margins. Innovative technology can solve these inherently clashing industry problems and provide for a more efficient and sustainable farming community. Daniel Litwin, the Voice of B2B, was joined by Praveen Penmetsa, founder and CEO of Monarch Tractor, […]

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