Food Sustainability is on Consumers’ Minds Worldwide. What’s Driving the Desire for It?

 

Food sustainability is a high priority on consumers’ shopping lists worldwide and they have an increasing appetite for sustainable food that reduces their carbon footprint. According to findings in a new survey from Yara and IPSOS on European consumer demand for sustainable food, when asked if food companies should work to reduce emissions in their food production, 74% of Europeans agreed. 69% of those Europeans said they’d buy a climate-friendly alternative when presented with the option. Our neighbours to the north as concerned as well, Canadian consumers have a high awareness of sustainability and place high importance on the environment.

Food production alone causes approximately 30% of global greenhouse gas emissions, and the industry at-large is deploying different strategies to make a dent on that number. Brands are deploying carbon-neutral products, like Evo’s frozen meals or Bud Light’s Next beer which incorporates carbon offsets in its production cycle. In addition, companies are increasing upcycling, using ingredients that otherwise would not have gone to human consumption, to chip away at the estimated 30% to 40% of the country’s food supply that goes to waste.

Andre Natera, author and host of Chef’s PSA, dishes up his perspective on what’s driving the desire for food sustainability, sustainable products, ESG-focused partnerships, and better processes in food production.

Andre’s Thoughts

“Sustainability I think is going to be important in 2023 and moving forward. A lot of it has to do with the environmental concerns. Obviously, this is a big hot topic for a lot of companies to start moving in the right direction. There’s also economic benefits, making sure you’re using less energy and things like that.

And then the obvious, specifically when we’re talking about food products: the health benefits. A lot of people want the organic, the sustainable things that are grown in season. Obviously, there’s health benefits, but there’s also quality benefits associated with that. And then of course, the social responsibility. Everyone wants to make sure that we’re trying to leave the planet in a better shape than the way we found it. So, I would say those are probably the four biggest things. The environmental concerns, the economic benefits, the health benefits, and the social responsibility are probably the primary drivers that people need to look for in 2023.

Article written by Sonya Young.

Follow us on social media for the latest updates in B2B!

Image

Latest

Next generation of security solutions
The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
April 23, 2024

The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]

Read More
Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
April 23, 2024

As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]

Read More
Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
April 23, 2024

New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]

Read More
Cyber-first approach
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
April 23, 2024

How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]

Read More