Empowering International Farmers with Smart Technology

 

The agricultural industry faces numerous challenges that pull farmers in multiple directions while operating on razor thin margins. Innovative technology can solve these inherently clashing industry problems and provide for a more efficient and sustainable farming community.

Daniel Litwin, the Voice of B2B, was joined by Praveen Penmetsa, founder and CEO of Monarch Tractor, an electric tractor company utilizing 21st-century technology to empower farmers by implementing profitable, sustainable, and organic practices. Litwin and Penmetsa discussed the global agriculture industry and how smart technology fills a critical need for farmers everywhere.

“Farmers are really under tremendous pressure,” said Penmetsa.

Farmers face major challenges such as sustainability, labor shortage, government regulations, data collection, and thin profit margins. To address all these issues, Monarch Tractor has recently launched the world’s first fully electric, driver optional, smart tractor integrated on a single platform.

“Technology should be a bridge between farm economics and sustainability, not a roadblock,” said Penmetsa.

The new electric smart tractor from Monarch Tractor has a smaller carbon footprint with decreased emissions while improving soil health, reducing labor cost, and enabling precision agriculture.

Penmetsa also discussed the issue of under production and over production which both hurt farmers.  Predicting yields, especially with fruits and vegetables, is difficult. Monarch Tractor data collection capabilities help predict yields to assist farmers in making critical economic decisions.

“We should always act in the interest of the farmer first,” said Penmetsa. “We want to put the farmer in control of the decision making on the farm. The data belongs to the farmer”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More