The agricultural industry faces numerous challenges that pull farmers in multiple directions while operating on razor thin margins. Innovative technology can solve these inherently clashing industry problems and provide for a more efficient and sustainable farming community.

Daniel Litwin, the Voice of B2B, was joined by Praveen Penmetsa, founder and CEO of Monarch Tractor, an electric tractor company utilizing 21st-century technology to empower farmers by implementing profitable, sustainable, and organic practices. Litwin and Penmetsa discussed the global agriculture industry and how smart technology fills a critical need for farmers everywhere.

“Farmers are really under tremendous pressure,” said Penmetsa.

Farmers face major challenges such as sustainability, labor shortage, government regulations, data collection, and thin profit margins. To address all these issues, Monarch Tractor has recently launched the world’s first fully electric, driver optional, smart tractor integrated on a single platform.

“Technology should be a bridge between farm economics and sustainability, not a roadblock,” said Penmetsa.

The new electric smart tractor from Monarch Tractor has a smaller carbon footprint with decreased emissions while improving soil health, reducing labor cost, and enabling precision agriculture.

Penmetsa also discussed the issue of under production and over production which both hurt farmers.  Predicting yields, especially with fruits and vegetables, is difficult. Monarch Tractor data collection capabilities help predict yields to assist farmers in making critical economic decisions.

“We should always act in the interest of the farmer first,” said Penmetsa. “We want to put the farmer in control of the decision making on the farm. The data belongs to the farmer”

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