The Next Generation of Energy: Why Many Consumers Are Waking Up to Their Power Quality Issues

 

A dropped Zoom call here. A brief internet outage there. When millions more Americans were working from their offices, it would’ve gone unnoticed. Now, with so many more working from home because of the coronavirus pandemic, people are waking up to their power quality issues.

“We didn’t really notice power quality issues, because we weren’t home,” said Joe Piccirilli, CEO of RoseWater Energy. “During the day, when we’re normally at work, is when our electrical system is taxed the most. Anything that went on in the home, there was nobody there to notice. Now, during the COVID era, for the last … 16 weeks to 20 weeks at this point, people have begun to notice.”

While the bulk of RoseWater’s focus has been on residential clients, more and more businesses are coming aboard as they enter a digital era in which they need documents instantly and can’t wait for a transition to a backup in the case of a power outage – something RoseWater’s product eliminates via battery technology always powering the inverter.

“We’ve noticed that now law offices, doctors’ offices – anybody who is storing digital information where secure, always available information has to be there – have become a great deal more interested in our product,” Piccirilli said. “Because our product guarantees perfect power. It is not just a battery backup. It is not something that just an enabler for a renewable. Our product guarantees that the power output of our device feeding your home is always perfect, regardless of input.”

That’s needed as the pandemic has more and more people working from home, something that most thought leaders agree will be more frequent even in a post-COVID world after the pandemic provided something of a proof of concept for many businesses. None of that works, however, if the devices we utilize don’t get the juice they need or get it in a good enough quality to make sure we can work our best.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

team
When Your Team Becomes the Bottleneck
February 25, 2026

In a candid take on organizational blind spots, Mollie Gaby, Principal at CG Infinity, highlights a hard truth many leaders avoid: sometimes your biggest pain point isn’t your technology or your strategy — it’s your staff. A common red flag is resistance to change. When team members are unwilling to explore new tools, automate…

Read More
asset visibility
Diagnosing Your Capital Asset Health: Why Asset Visibility Is the New Financial Imperative in Healthcare
February 25, 2026

Hospitals and surgery centers own millions of dollars in equipment — but owning assets and having actionable visibility into them are two different things. Most systems maintain inventories, yet many struggle with outdated records, fragmented tracking, and limited insight into useful life or service contracts. With nearly half of U.S. hospitals reporting negative operating…

Read More
CFO
From Public Accounting to CFO: The Leadership Wake-Up Call
February 25, 2026

The CFO seat is being rewritten in real time. Today’s finance leaders are expected to drive growth, lead enterprise-wide systems transformations, and shape AI strategy—while still keeping the close, controls, and capital story airtight. Gartner reports that 59% of finance leaders are already using AI in the finance function, underscoring how rapidly the role is…

Read More
restorative practices
Building Safer Schools Through Restorative Practices
February 24, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of Principals of Change, host Dr. Amy Grosso sits down with D’Jon Pitchford, Assistant Principal at Kelly Lane Middle School in Pflugerville ISD, to explore what school safety really means. Pitchford reframes safety as more than physical security—emphasizing trust, restorative practices, campus culture,…

Read More