The Next Generation of Energy: Why Many Consumers Are Waking Up to Their Power Quality Issues

 

A dropped Zoom call here. A brief internet outage there. When millions more Americans were working from their offices, it would’ve gone unnoticed. Now, with so many more working from home because of the coronavirus pandemic, people are waking up to their power quality issues.

“We didn’t really notice power quality issues, because we weren’t home,” said Joe Piccirilli, CEO of RoseWater Energy. “During the day, when we’re normally at work, is when our electrical system is taxed the most. Anything that went on in the home, there was nobody there to notice. Now, during the COVID era, for the last … 16 weeks to 20 weeks at this point, people have begun to notice.”

While the bulk of RoseWater’s focus has been on residential clients, more and more businesses are coming aboard as they enter a digital era in which they need documents instantly and can’t wait for a transition to a backup in the case of a power outage – something RoseWater’s product eliminates via battery technology always powering the inverter.

“We’ve noticed that now law offices, doctors’ offices – anybody who is storing digital information where secure, always available information has to be there – have become a great deal more interested in our product,” Piccirilli said. “Because our product guarantees perfect power. It is not just a battery backup. It is not something that just an enabler for a renewable. Our product guarantees that the power output of our device feeding your home is always perfect, regardless of input.”

That’s needed as the pandemic has more and more people working from home, something that most thought leaders agree will be more frequent even in a post-COVID world after the pandemic provided something of a proof of concept for many businesses. None of that works, however, if the devices we utilize don’t get the juice they need or get it in a good enough quality to make sure we can work our best.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

women empowerment
Creating a Playbook for Pro Athlete’s Families: How Ladies Playbook Champions Empowerment for Women Off the Field
October 7, 2025

In today’s world of rapid transitions—career moves, geographic relocations, and shifting personal identities—community has become more than a comfort; it’s a lifeline. Studies show that strong social ties can increase well-being, reduce stress, and even improve physical health. For those navigating high-pressure environments, like the partners of professional athletes, having access to a supportive,…

Read More
The Big Beautiful Bill Solar’s Make-or-Break Moment
The Big Beautiful Bill Solar’s Make-or-Break Moment
October 6, 2025

In this episode of The FSG Podcast, host Daniel Litwin, B2B Media Producer, sits down with Michael Cataline, Commercial Solar Projects Lead at FSG, to unpack one of the most talked-about policy shifts in recent energy history — the Big Beautiful Bill. Backed by the Trump administration, this legislation is poised to reshape the commercial…

Read More
Bitcoin
Alts Innovators: Joseph Kelly on Bitcoin and Cryptocurrency
October 6, 2025

After a year that put digital assets back in the headlines, long-term Bitcoin adoption is quietly compounding beneath the noise. Unchained reports helping “many thousands” of clients secure roughly $12B in Bitcoin via collaborative custody, while on-chain “HODL waves” data shows that ~60% of all Bitcoin typically hasn’t moved in a year or more,…

Read More
startup accelerator
Why Culture, Conscious Capitalism, and Purpose Beyond Profit Are Essential to Startup Accelerator Scalability
October 6, 2025

As the startup ecosystem continues to evolve, pitch competitions and startup accelerators are shaping the way founders connect with investors and communities. According to the Global Entrepreneurship Monitor data, U.S. entrepreneurial activity climbed to a record 19% in 2024—the highest level ever reported—highlighting just how fertile the ground is for platforms like CodeLaunch. This…

Read More