Certify Before You Buy—How To Deal With New Machinery

Derek DeGeest, President of DeGeest Corporation and LestaUSA, knows when the industry comes together to help each other, successful integration of robotics and automation into operations follows. After being on both sides of the coin of installing a large finishing system and shepherding in new self-learning robotic technology to North America, it’s important to share the combined experiences of DeGeest Corp and LestaUSA to help manufacturing grow.

DeGeest wants to encourage other general industry manufacturers to bring new machinery into their operations. But, there is also a cautionary tale to be told. DeGeest shared his company’s ulcer-inducing experience and learnings when, as a contract job shop, they installed a large finishing system. A new state regulatory interpretation on machinery vs equipment almost shut down the entire system.

Without certification, the machinery was useless. “We had to find a way to learn the regulatory system and work with every group to find a solution,” DeGeest said. “And we did. Fast forward, three years later, we now have the largest robotic painting system in the contract job shop world in North America.”

DeGeest also walks through the process of getting Lesta’s robot technology NRTL certified and the importance of having this certification in North America. Launching Lesta’s proven robotic system’s in North America proved to need a different set of classifications than European standards that required multiple system changes.

DeGeest recognized when dealing with new machinery and equipment in the marketplace; regulators have an impossible task. “Changing technology in manufacturing is so fast that it doesn’t keep up with the code, and it is hard for them (the regulators) to interpret how they’re supposed to apply that to the new machinery that’s coming out,” DeGeest said. “That’s what happened to us. Our machinery was newly interpreted as equipment according to the codebook, so they didn’t know what to do.” DeGeest worked with the regulators to hammer out a solution, rewrite the code, and create a path forward for other industry companies. Why? Because at DeGeest Corporation and Lesta USA, they believe a rising tide lifts all boats.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More