The Importance and Impact of the Green Building Industry

There’s no denying that the environmental movement has grown exponentially in the last decade. But, unlike other movements, sustainability isn’t something we can easily measure or notice a palpable change with. That doesn’t mean that it’s any less important, however.

So, for the inaugural episode of the podcast, Joel Pennington, podcast host and the Head of Product at VIM, brings together Arol Wolford and Charlie Cichetti, two leaders driving radical change in the built environment today.

Wolford is a distinguished entrepreneur in the construction industry as well as an honorary member of the American Institute of Architects. Cichetti, on the other hand, is the CEO and Co-founder of Sustainable Investment Group and has 15 years of experience creating green and healthy buildings totaling over 56 million square feet.

Wolford recounted his first introduction to sustainability in construction after a visit to Prince Charles in 2005, when he discovered that the construction industry was responsible for a large amount of the world’s carbon dioxide emissions and energy consumption.

“When I realized it was our industry, I got a real passion for green,” he said. “This industry has been very good to me, so I want to give back in whatever way I can.”

With 15 years in the industry under his belt, Cichetti got his start in sustainable architecture around the same time that Wolford did – and he’s already seen the impact that his work has made on the local communities.

“We’re in the middle of this environmental movement here, and it’s going to impact you and your business in some way,” Cichetti said. “Let’s make sure we do it right. Let’s make sure our building has less of an impact on the environment.”

If you enjoyed the first episode of the Breaking New Ground podcast, make sure to subscribe to VIM’s podcast on Apple Podcasts and Spotify to get notifications when the next episodes go live.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

career
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon
November 26, 2025

Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that…

Read More
empathy
Why Empathy Matters in Today’s Workplace and How It Builds Better Teams
November 25, 2025

Empathy has become a business competency, not a soft nice-to-have. With hybrid teams, rapid AI adoption, and a workforce increasingly vocal about identity and inclusion, companies are being pushed to rethink what effective leadership looks like right now. Research and workplace trend reports consistently show that employees who feel seen and supported are more…

Read More
pastor
Finding Purpose Through Service: Faith, Leadership, and Legacy with Pastor Arthur James
November 24, 2025

Burnout among faith leaders has surged in recent years, fueled by heavier workloads, complex community needs, and the quiet exhaustion many pastors carry—sparking urgent conversations about resilience, calling, and sustainable leadership. A survey found that roughly four in ten pastors considered leaving full-time ministry in a single year, citing reasons like stress and loneliness—making guidance…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More