The Importance and Impact of the Green Building Industry

There’s no denying that the environmental movement has grown exponentially in the last decade. But, unlike other movements, sustainability isn’t something we can easily measure or notice a palpable change with. That doesn’t mean that it’s any less important, however.

So, for the inaugural episode of the podcast, Joel Pennington, podcast host and the Head of Product at VIM, brings together Arol Wolford and Charlie Cichetti, two leaders driving radical change in the built environment today.

Wolford is a distinguished entrepreneur in the construction industry as well as an honorary member of the American Institute of Architects. Cichetti, on the other hand, is the CEO and Co-founder of Sustainable Investment Group and has 15 years of experience creating green and healthy buildings totaling over 56 million square feet.

Wolford recounted his first introduction to sustainability in construction after a visit to Prince Charles in 2005, when he discovered that the construction industry was responsible for a large amount of the world’s carbon dioxide emissions and energy consumption.

“When I realized it was our industry, I got a real passion for green,” he said. “This industry has been very good to me, so I want to give back in whatever way I can.”

With 15 years in the industry under his belt, Cichetti got his start in sustainable architecture around the same time that Wolford did – and he’s already seen the impact that his work has made on the local communities.

“We’re in the middle of this environmental movement here, and it’s going to impact you and your business in some way,” Cichetti said. “Let’s make sure we do it right. Let’s make sure our building has less of an impact on the environment.”

If you enjoyed the first episode of the Breaking New Ground podcast, make sure to subscribe to VIM’s podcast on Apple Podcasts and Spotify to get notifications when the next episodes go live.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Karen Alter
Why the Best Leaders Don’t Climb Straight Ladders: How Karen Alter Built Success Through Detours
November 24, 2025

As companies push to decarbonize, modernize infrastructure, and bring new technologies to market, the leaders who stand out aren’t always the ones who followed a straight career path. Increasingly, it’s the people with the zigzags—the folks who’ve worked across different industries, adapted to new environments, and learned to make decisions under pressure—who bring the clarity…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More
SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More