The Importance and Impact of the Green Building Industry

There’s no denying that the environmental movement has grown exponentially in the last decade. But, unlike other movements, sustainability isn’t something we can easily measure or notice a palpable change with. That doesn’t mean that it’s any less important, however.

So, for the inaugural episode of the podcast, Joel Pennington, podcast host and the Head of Product at VIM, brings together Arol Wolford and Charlie Cichetti, two leaders driving radical change in the built environment today.

Wolford is a distinguished entrepreneur in the construction industry as well as an honorary member of the American Institute of Architects. Cichetti, on the other hand, is the CEO and Co-founder of Sustainable Investment Group and has 15 years of experience creating green and healthy buildings totaling over 56 million square feet.

Wolford recounted his first introduction to sustainability in construction after a visit to Prince Charles in 2005, when he discovered that the construction industry was responsible for a large amount of the world’s carbon dioxide emissions and energy consumption.

“When I realized it was our industry, I got a real passion for green,” he said. “This industry has been very good to me, so I want to give back in whatever way I can.”

With 15 years in the industry under his belt, Cichetti got his start in sustainable architecture around the same time that Wolford did – and he’s already seen the impact that his work has made on the local communities.

“We’re in the middle of this environmental movement here, and it’s going to impact you and your business in some way,” Cichetti said. “Let’s make sure we do it right. Let’s make sure our building has less of an impact on the environment.”

If you enjoyed the first episode of the Breaking New Ground podcast, make sure to subscribe to VIM’s podcast on Apple Podcasts and Spotify to get notifications when the next episodes go live.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
From the C-Suite to the Classroom: A Healthcare Leader’s Bet on the Next Generation
May 25, 2026

Healthcare isn’t short on strategy right now—it’s short on people, access, and experienced leadership where it matters most. In Texas alone, more rural hospitals have closed than in any other state over the past decade, leaving entire communities with limited access to care. At the same time, many health systems are realizing they haven’t…

Read More
AI
The AI Health Score: Turning Hallucinations, Agents, and AI Risk Into Board-Ready Insight
May 24, 2026

As artificial intelligence moves deeper into enterprise operations, many organizations are discovering that the real challenge is not adoption, but control. Traditional software has always been predictable: the same input produces the same output, making it possible to audit systems at a fixed point in time. AI changes that equation. Jeff Carson, founder of…

Read More
TheAIAudit
Introducing TheAIAudit: A Platform Built to Measure, Monitor, and Govern Enterprise AI
May 22, 2026

Enterprise AI is advancing faster than most companies can govern it. Behind the scenes, AI systems are already influencing decisions tied to revenue, operations, compliance, customer outcomes, and risk — yet many organizations still lack a clear way to measure, explain, or oversee what those systems are doing. That is the gap TheAIAudit was…

Read More
Leadership
How the Future of Work Is Being Reshaped by AI, Human Creativity, and Customer-Centered Leadership
May 21, 2026

As artificial intelligence rapidly reshapes industries, many professionals are asking the same urgent question: what happens when AI starts replacing not just repetitive tasks, but the foundational entry-level roles that once launched careers? According to Goldman Sachs Research, AI could expose the equivalent of 300 million jobs globally to automation, while potentially automating tasks…

Read More