The Importance and Impact of the Green Building Industry

There’s no denying that the environmental movement has grown exponentially in the last decade. But, unlike other movements, sustainability isn’t something we can easily measure or notice a palpable change with. That doesn’t mean that it’s any less important, however.

So, for the inaugural episode of the podcast, Joel Pennington, podcast host and the Head of Product at VIM, brings together Arol Wolford and Charlie Cichetti, two leaders driving radical change in the built environment today.

Wolford is a distinguished entrepreneur in the construction industry as well as an honorary member of the American Institute of Architects. Cichetti, on the other hand, is the CEO and Co-founder of Sustainable Investment Group and has 15 years of experience creating green and healthy buildings totaling over 56 million square feet.

Wolford recounted his first introduction to sustainability in construction after a visit to Prince Charles in 2005, when he discovered that the construction industry was responsible for a large amount of the world’s carbon dioxide emissions and energy consumption.

“When I realized it was our industry, I got a real passion for green,” he said. “This industry has been very good to me, so I want to give back in whatever way I can.”

With 15 years in the industry under his belt, Cichetti got his start in sustainable architecture around the same time that Wolford did – and he’s already seen the impact that his work has made on the local communities.

“We’re in the middle of this environmental movement here, and it’s going to impact you and your business in some way,” Cichetti said. “Let’s make sure we do it right. Let’s make sure our building has less of an impact on the environment.”

If you enjoyed the first episode of the Breaking New Ground podcast, make sure to subscribe to VIM’s podcast on Apple Podcasts and Spotify to get notifications when the next episodes go live.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Quality
Discovering Flexibility and Quality with IntelliFinishing
April 7, 2026

Every industry, from Education to Security, seeks innovation that provides both quality and flexibility. But for some, especially custom shops that deal with varied products, this can be a challenge. However, one solution has emerged as a turning point in the market—IntelliFinishing. The New Definition of Flexibility IntelliFinishing provides a new level of customization that…

Read More
Rogue Marketing
RM Q1 2026 Wrap Up
April 7, 2026

Rogue Marketing moved through Q1 2026 with a clear focus on precision over noise, continuing to prioritize strategy as the foundation for meaningful growth. In a market crowded with short-term tactics, the team worked closely with leadership to sharpen positioning, align marketing with revenue, and build systems designed to scale. Digital and web initiatives…

Read More
skilled trades mentorship
Blue-Collar, High-Voltage, and High-Stakes: Rebuilding the Workforce Pipeline with Skilled Trades Mentorship at TradeMentor
April 7, 2026

The skilled trades are getting squeezed from both sides: demand is rising—driven by grid upgrades, battery storage buildouts, and the reshoring of manufacturing—while the workforce pipeline keeps narrowing. Across construction, manufacturing, and other skilled trades, employers are facing a demographic cliff: for every five workers who retire, only two replacements enter the workforce. Contractors…

Read More
Student
How Business Schools Can Scale Co-op Without Losing the Student Experience
April 6, 2026

Experiential learning has shifted from a differentiator to an expectation in higher education, especially as employers place more value on job-ready graduates who can adapt quickly to changing workplace demands. At the same time, AI is reshaping entry-level work, making durable skills like judgment, communication, and adaptability more important than routine task execution. In that…

Read More