Bringing IoT Solutions to the Great Outdoors

Ray Dikun, Director of Technology at Plano Synergy, has a career in telecom that’s taken him around the globe throughout the past 30 years. From Motorola to RIM, Dikun’s seen the digital evolution up close and is one of its creators. Dikun joined Mike Wilkinson, Founder and CEO of Paragon Innovations, and host Tyler Kern for a peek inside that journey and at how he wound up merging his passion for the outdoors with today’s technological IoT advancements.

After several decades in the consumer electronics business, just when Dikun thought he was out, they reeled him back in. In 2019, when a recruiter asked if he was interested in getting back into the consumer electronics game, Dikun politely declined.

“What if it was for hunting?,” the recruiter said. “Hunting and fishing?” Dikun replied.
The “they” in question was Plano Synergy. When Dikun realized it was the “Plano tackle boxes people,” he said, “I’ll start tomorrow.” Plano’s portfolio spreads wide in the outdoor sports industry.

One of the first things Dikun did in his new role at Plano was to put together a strategy to bring them into the modern age, especially in game cameras.

“I have a game ranch outside of Sweetwater, Texas, and I utilized trail cameras before to monitor the animals’ movements and do some things like census counting, seeing when animals were on certain trails, and mostly to see the pictures,” Dikun said. “I thought there is a lot of additional data that’s in that picture. If you could utilize a computing solution to put together a heat map to understand things like how animals interact with the weather, time of day, moon phase, when the animal shows up, what type of elements attract him to a certain location – that would take it to the next level.”

From there, Dikun and his team began to look at how IoT could enhance additional aspects of gaming and other outdoor activities.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

imposter syndrome
Busting Imposter Syndrome Through Presence, Community, and the Power of Delegation
December 10, 2025

Many of us know the feeling: you rack up accomplishments, hit the milestones you once dreamed of, and still there’s a quiet voice asking, “Am I really good enough?” Imposter syndrome has a way of showing up even in our strongest moments, often right when we’re stepping into new opportunities or chapters of growth. And…

Read More
Inside Breaking Down the New Behavioral Threat Assessment Report
Breaking Down the New National Behavioral Threat Assessment Report
December 9, 2025

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso interviews guest expert Will Durgin to discuss the newly released Behavioral Threat Assessment and Management (BTAM) Report from the National Threat Assessment Center and Homeland Security. They explore how this report differs from previous NTAC…

Read More
Trades
HVAC Safety Reform with Fallon Dyle: Rethinking Chemical Practices and Tackling Hidden Health Hazards in the Field
December 9, 2025

As HVAC systems evolve and health concerns take center stage, the industry is being forced to reckon with more than just performance specs. A growing threat from resilient biofilms, coupled with widespread misinformation about chemical cleaners like bleach, is pushing technicians and manufacturers to reexamine how they approach safety and maintenance. Reports have emerged…

Read More
creative
How an Underdog Mindset, Creative Discipline, and People-First Leadership Helped Cecil Cross Build Lasting Professional Equity
December 9, 2025

More and more, the creative journey looks less like a straight line and more like a series of pivots, setbacks, and surprising new opportunities. As layoffs, industry shifts, and unpredictable career turns reshape what a “typical” creative path looks like, many professionals are being pushed to turn uncertainty into momentum. Many are asking how to…

Read More