Bringing IoT Solutions to the Great Outdoors

Ray Dikun, Director of Technology at Plano Synergy, has a career in telecom that’s taken him around the globe throughout the past 30 years. From Motorola to RIM, Dikun’s seen the digital evolution up close and is one of its creators. Dikun joined Mike Wilkinson, Founder and CEO of Paragon Innovations, and host Tyler Kern for a peek inside that journey and at how he wound up merging his passion for the outdoors with today’s technological IoT advancements.

After several decades in the consumer electronics business, just when Dikun thought he was out, they reeled him back in. In 2019, when a recruiter asked if he was interested in getting back into the consumer electronics game, Dikun politely declined.

“What if it was for hunting?,” the recruiter said. “Hunting and fishing?” Dikun replied.
The “they” in question was Plano Synergy. When Dikun realized it was the “Plano tackle boxes people,” he said, “I’ll start tomorrow.” Plano’s portfolio spreads wide in the outdoor sports industry.

One of the first things Dikun did in his new role at Plano was to put together a strategy to bring them into the modern age, especially in game cameras.

“I have a game ranch outside of Sweetwater, Texas, and I utilized trail cameras before to monitor the animals’ movements and do some things like census counting, seeing when animals were on certain trails, and mostly to see the pictures,” Dikun said. “I thought there is a lot of additional data that’s in that picture. If you could utilize a computing solution to put together a heat map to understand things like how animals interact with the weather, time of day, moon phase, when the animal shows up, what type of elements attract him to a certain location – that would take it to the next level.”

From there, Dikun and his team began to look at how IoT could enhance additional aspects of gaming and other outdoor activities.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

modern AI architecture
A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value
April 24, 2026

Artificial intelligence has already moved beyond the hype cycle and into the day-to-day reality of business operations. Companies across industries are rushing to integrate AI into their workflows, but many are running into the same challenge: it’s relatively easy to build something that works in a demo, and much harder to make it reliable…

Read More
farm
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
April 23, 2026

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Read More
pre-clinical
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles
April 23, 2026

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Read More
learning
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026

The ground is shifting under higher education. AI is changing how people learn almost overnight—and at the same time, more than half of graduates are underemployed after finishing their degrees. That’s forcing a more uncomfortable question into the open: what is a college credential really worth today? As employers and governments shift their focus…

Read More