Bringing IoT Solutions to the Great Outdoors

Ray Dikun, Director of Technology at Plano Synergy, has a career in telecom that’s taken him around the globe throughout the past 30 years. From Motorola to RIM, Dikun’s seen the digital evolution up close and is one of its creators. Dikun joined Mike Wilkinson, Founder and CEO of Paragon Innovations, and host Tyler Kern for a peek inside that journey and at how he wound up merging his passion for the outdoors with today’s technological IoT advancements.

After several decades in the consumer electronics business, just when Dikun thought he was out, they reeled him back in. In 2019, when a recruiter asked if he was interested in getting back into the consumer electronics game, Dikun politely declined.

“What if it was for hunting?,” the recruiter said. “Hunting and fishing?” Dikun replied.
The “they” in question was Plano Synergy. When Dikun realized it was the “Plano tackle boxes people,” he said, “I’ll start tomorrow.” Plano’s portfolio spreads wide in the outdoor sports industry.

One of the first things Dikun did in his new role at Plano was to put together a strategy to bring them into the modern age, especially in game cameras.

“I have a game ranch outside of Sweetwater, Texas, and I utilized trail cameras before to monitor the animals’ movements and do some things like census counting, seeing when animals were on certain trails, and mostly to see the pictures,” Dikun said. “I thought there is a lot of additional data that’s in that picture. If you could utilize a computing solution to put together a heat map to understand things like how animals interact with the weather, time of day, moon phase, when the animal shows up, what type of elements attract him to a certain location – that would take it to the next level.”

From there, Dikun and his team began to look at how IoT could enhance additional aspects of gaming and other outdoor activities.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More
Cleaning
Do Your Friends Ever Ask You For Cleaning Tips
December 23, 2025

In a media landscape increasingly shaped by privacy constraints, data clean rooms have emerged as a quiet but powerful way for brands to collaborate without exposing sensitive information, even if, as Will Sepsis quips, some partners would still prefer that “ignorance is bliss.” That tension—between curiosity and caution—captures the moment we’re in, where understanding…

Read More
Clean
Do You Friends Ask You For Cleaning Methods or Clean Their Home
December 23, 2025

At Benchmark Products, where cleanroom precision is part of everyday work, professionals often discover that specialized knowledge doesn’t always translate neatly into casual conversations—especially when friends jokingly wonder if you’ll critique their homes or turn them into germaphobes. The reality is that cleanroom science is about controlled environments and risk mitigation at an industrial scale,…

Read More