Bringing IoT Solutions to the Great Outdoors

Ray Dikun, Director of Technology at Plano Synergy, has a career in telecom that’s taken him around the globe throughout the past 30 years. From Motorola to RIM, Dikun’s seen the digital evolution up close and is one of its creators. Dikun joined Mike Wilkinson, Founder and CEO of Paragon Innovations, and host Tyler Kern for a peek inside that journey and at how he wound up merging his passion for the outdoors with today’s technological IoT advancements.

After several decades in the consumer electronics business, just when Dikun thought he was out, they reeled him back in. In 2019, when a recruiter asked if he was interested in getting back into the consumer electronics game, Dikun politely declined.

“What if it was for hunting?,” the recruiter said. “Hunting and fishing?” Dikun replied.
The “they” in question was Plano Synergy. When Dikun realized it was the “Plano tackle boxes people,” he said, “I’ll start tomorrow.” Plano’s portfolio spreads wide in the outdoor sports industry.

One of the first things Dikun did in his new role at Plano was to put together a strategy to bring them into the modern age, especially in game cameras.

“I have a game ranch outside of Sweetwater, Texas, and I utilized trail cameras before to monitor the animals’ movements and do some things like census counting, seeing when animals were on certain trails, and mostly to see the pictures,” Dikun said. “I thought there is a lot of additional data that’s in that picture. If you could utilize a computing solution to put together a heat map to understand things like how animals interact with the weather, time of day, moon phase, when the animal shows up, what type of elements attract him to a certain location – that would take it to the next level.”

From there, Dikun and his team began to look at how IoT could enhance additional aspects of gaming and other outdoor activities.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


Grocery Store Prepared Meals
Consumers Want More Grocery Store Prepared Meals. How Should Grocers Adapt?
December 6, 2022

The consumer dollar has spoken: the best thing since sliced bread is sliced turkey. A new FMI report, the FMI Power of Foodservice at Retail, seems to show that deli-prepared food purchases are up 9.3% compared to 2019 numbers and up 2.4% year-over-year in unit sales. It’s clear that consumer appetite for grocery store prepared […]

Read More
Robotics in Early Learning Can Be Essential in How Students React to STEM Literacy
December 6, 2022

Early learning robotics can be essential in how students react to STEM literacy and with large gaps In STEM achievement persisting across the U.S., access to technological resources can make a significant impact. K-12 education was disrupted by the COVID-19 pandemic, but the disruption could be mitigated by introducing the latest and innovative technology into […]

Read More
The European Space Agency Lunar Launch Programs and Service Initiatives to Watch in 2023
December 6, 2022

The European Space Agency is making strides in its efforts to commercialize space, with a focus on sustained exploration. What are they doing to achieve this? According to the ESA, it all starts with service initiatives. A recent panel discussion at the Space Tech Expo in Bremen, Germany revealed that the ESA is growing its […]

Read More