Exploring Innovative Ideas and New Concepts in Concrete

 

When President of L.L. Geans Construction Rocky Geans attended World of Concrete decades ago, he didn’t expect his entire understanding of concrete to be challenged. But that’s what happened.

Rocky joined the Marketscale Engineering and Construction podcast to discuss new (and storied) innovations in the concrete industry, how they are affecting business, and how he goes about implementing new ideas and practices within a team of employees.

In order to make concrete, you need one key ingredient: water. Though this property makes concrete workable, add too much of it, and concrete becomes brittle. That’s why Water Reducer is such an exciting innovation for concrete pourers. This admixture makes concrete more workable, no matter the weather conditions, without sacrificing concrete stability. Water Reducer allows for a speedier pour, easier placement and a better viscosity of workable poured concrete.

With continued growth awareness for this methodology in the world of concrete, Geans says educating employees on new practices relies solely on the business owner. Take time to ensure everyone understands each part of all new practices.

When investing in innovation within a company, consider putting together an Research & Development team, Geans advised, and make it a diverse mix of employees that work across all aspects of a project.

Most importantly, take care of your people, Geans emphasized. Demonstrate “I need you,” and mean it. When workers feel valued, understood and heard, employees often come up with incredible ideas, Geans said.

For the latest news, videos, and podcasts in the Engineering & Construction Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Higher Education
From Measuring Memory to Measuring Thinking: How Simulation-Based Learning Could Reshape Higher Education
June 15, 2026

As artificial intelligence continues reshaping the workforce, higher education faces growing pressure to demonstrate its value beyond content mastery. According to the World Economic Forum’s Future of Jobs Report, employers expect 39% of workers’ core skills to change or become outdated by 2030, while 69% identify analytical thinking as the most essential workforce skill. As…

Read More
safer HVAC chemicals
The Future of the Trades Depends on Mentorship and Industry Veterans Passing Down the Craft
June 15, 2026

Across the United States, industries are grappling with a skilled labor shortage. According to industry research, millions of trade jobs are expected to go unfilled in the coming years as experienced workers retire faster than new ones enter the field. At the same time, trade school enrollment has steadily increased. The conversation around skilled trades—once…

Read More
outlet
From Power Shopping to Place-Making: Tanger’s Stephen Yalof on the New Outlet Experience
June 15, 2026

For decades, the outlet trip had a familiar rhythm: get in the car, drive beyond the city, hunt for deals and come home with bags full of discounted finds. But that old model is giving way to something more layered. As retailers reinvest in store experiences to give consumers more reasons to visit, outlet…

Read More
career
How Relationships Build a Career, Deepen Service and Define Purpose
June 10, 2026

In a workplace still shaped by hybrid schedules, remote communication and shifting expectations around professional growth, relationships have become more than a soft skill — they are a career advantage. Gallup’s latest workplace reporting shows that global employee engagement has fallen to 20%, reflecting a broader challenge for organizations trying to keep people connected,…

Read More