Skip to content
‹ Back to IndustriesEngineering & Construction

Exploring Innovative Ideas and New Concepts in Concrete

When President of L.L. Geans Construction Rocky Geans attended World of Concrete decades ago, he didn’t expect his entire understanding of concrete to be challenged. But that’s what happened. Rocky joined the Marketscale Engineering and Construction podcast to discuss new (and storied) innovations in the concrete industry, how they are affecting business, and how…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

·
Share

Free workspace

Turn your Engineering & Construction expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

When President of L.L. Geans Construction Rocky Geans attended World of Concrete decades ago, he didn’t expect his entire understanding of concrete to be challenged. But that’s what happened.

Rocky joined the Marketscale Engineering and Construction podcast to discuss new (and storied) innovations in the concrete industry, how they are affecting business, and how he goes about implementing new ideas and practices within a team of employees.

In order to make concrete, you need one key ingredient: water. Though this property makes concrete workable, add too much of it, and concrete becomes brittle. That’s why Water Reducer is such an exciting innovation for concrete pourers. This admixture makes concrete more workable, no matter the weather conditions, without sacrificing concrete stability. Water Reducer allows for a speedier pour, easier placement and a better viscosity of workable poured concrete.

With continued growth awareness for this methodology in the world of concrete, Geans says educating employees on new practices relies solely on the business owner. Take time to ensure everyone understands each part of all new practices.

When investing in innovation within a company, consider putting together an Research & Development team, Geans advised, and make it a diverse mix of employees that work across all aspects of a project.

Most importantly, take care of your people, Geans emphasized. Demonstrate “I need you,” and mean it. When workers feel valued, understood and heard, employees often come up with incredible ideas, Geans said.

For the latest news, videos, and podcasts in the Engineering & Construction Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners shortlist firms they already trust, and your field leaders become the reason your name is on that list.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Engineering & Construction, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Engineering & Construction expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your project engineers, superintendents, and estimators into the articles, video, and social content Engineering & Construction buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Engineering & Construction Insights

Bell partnership lets Hitachi target the classes that make up roughly 90% of the North American ADT market

Bell partnership lets Hitachi target the classes that make up roughly 90% of the North American ADT market

Through a collaboration with Bell Equipment, Hitachi Construction Machinery Americas plans to add three articulated dump trucks: the ZD30, ZD45 and ZD50. The launch is scheduled for early summer 2027, and Hitachi dealers in the United States and Canada will support the trucks. Ranging from 30 to 50 tons, the models put Hitachi in the equipment classes that make up roughly 90% of the North American ADT market. The lineup gives contractors a single dealer network for excavators, wheel loaders and articulated dump trucks.

  • 01Hitachi's ZD30, ZD45, ZD50 articulated trucks launch early summer 2027 and address size classes representing about 90% of North American ADT demand
  • 02Bell Equipment, with over 26 years in the North American ADT market, manufactures the trucks while Hitachi dealers distribute and support them across the U.S. and Canada
  • 03The partnership lets Hitachi dealers quote excavators, wheel loaders, and ADTs from one network, expanding their offering.

Oct 30, 2026

Hover 3D roof measurements now flow straight into Trussi roofing estimates

Hover 3D roof measurements now flow straight into Trussi roofing estimates

Trussi, built inside Shamrock Roofing and Construction, imports Hover 3D measurements into job records and estimate fields. Hover reports bill to the contractor’s own Hover account at existing pricing, with no markup. One phone capture can also support exterior quotes in multi-trade workflows.

  • 01Hover reports bill to the contractor's own Hover account at existing prices, with no reseller markup.
  • 02One smartphone capture can feed both a roof estimate and a siding, window, door and trim takeoff, which matters most for contractors who sell more than one exterior trade.

Oct 27, 2026

Procore expands NVIDIA collaboration on construction digital twins

Procore expands NVIDIA collaboration on construction digital twins

Procore has announced closed-beta digital twin capabilities, powered by NVIDIA Omniverse libraries, that link 3D models to procurement and schedule data and to DroneDeploy site captures. How much they pay off likely depends on how current each contractor's schedule and procurement records are, especially on data center megaprojects.

  • 01Procore’s NVIDIA twin links model to schedule and procurement data, showing how a late delivery can ripple into downstream work.
  • 02A delay simulation is only as good as the delivery dates behind it: projects that track procurement outside Procore would get the 3D model with less of the ripple analysis.
  • 03Investing.com says Commissioning and an IBM Maximo integration are in beta; they could extend the twin past handover as closed beta expands.

Oct 25, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512