Exploring Innovative Ideas and New Concepts in Concrete

 

When President of L.L. Geans Construction Rocky Geans attended World of Concrete decades ago, he didn’t expect his entire understanding of concrete to be challenged. But that’s what happened.

Rocky joined the Marketscale Engineering and Construction podcast to discuss new (and storied) innovations in the concrete industry, how they are affecting business, and how he goes about implementing new ideas and practices within a team of employees.

In order to make concrete, you need one key ingredient: water. Though this property makes concrete workable, add too much of it, and concrete becomes brittle. That’s why Water Reducer is such an exciting innovation for concrete pourers. This admixture makes concrete more workable, no matter the weather conditions, without sacrificing concrete stability. Water Reducer allows for a speedier pour, easier placement and a better viscosity of workable poured concrete.

With continued growth awareness for this methodology in the world of concrete, Geans says educating employees on new practices relies solely on the business owner. Take time to ensure everyone understands each part of all new practices.

When investing in innovation within a company, consider putting together an Research & Development team, Geans advised, and make it a diverse mix of employees that work across all aspects of a project.

Most importantly, take care of your people, Geans emphasized. Demonstrate “I need you,” and mean it. When workers feel valued, understood and heard, employees often come up with incredible ideas, Geans said.

For the latest news, videos, and podcasts in the Engineering & Construction Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More
business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More