U.S. Housing Market Lays New Ground in 2022, But Challenges Remain

2021 brought quite a bit of uncertainty for the housing market, just like 2020. This time, though, it’s inflation, rising material prices, supply chain issues, and the high cost of purchasing a home that is giving the industry a headache. As 2022 settles in, the housing market is looking to pick up where it left off and find its footing.

“Given the uncertainties as mentioned around supply chain issues that haven’t been resolved yet and inflation, which some now believe may not be transitory and could be here to stay, I would not get comfortable and expect normalcy,” said Sachin Jhangiani, Co-founder and CMO of Elevate Money.

Finding that footing may be harder than it sounds. Affording a house, especially in today’s market, isn’t exactly for everyone, especially when it comes to younger generations. According to the U.S. Census Bureau, the homeownership rate in 2021 for individuals under 35 years old was around 38 percent, while it was almost double that at 61 percent for the next age group, 35 to 44 years old.

Some experts believe homes simply aren’t affordable anymore. According to a survey conducted by apartmentlist.com, 74 percent of millennials in 2020 chose renting over homeownership because they could not afford to buy a home. Jhangiani agrees.

“I think millennials are getting priced out of the housing market as institutional investors are buying and owning large portfolios, single-family homes, and driving up the price. So it’s not necessarily a lack of desire, it could just be a lack of resources,” Jhangiani said.

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in Video Storytelling
AI and The Future of Video Storytelling
February 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…

Read More
Content strategy
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
February 27, 2025

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

Read More
AI Agents
The Rise of AI Agents: How Businesses Can Leverage Intelligent Automation
February 27, 2025

AI is no longer a distant concept—it’s transforming the way businesses operate right now. With businesses increasingly integrating AI to streamline operations and enhance efficiency, the demand for intelligent automation is at an all-time high. Yet, many organizations struggle to integrate AI efficiently, facing a significant skills gap. What if AI could be deployed…

Read More
brompton technology
Revolutionizing Video Production with Absen and Brompton Technology
February 27, 2025

Trilogy Studios heralds the fusion of Absen’s Pixel Reality series and Brompton technology as a game-changer in the film and content creation arena. The studio benefits from over 145 million pixels spread across three stages, granting directors and cinematographers unparalleled flexibility and autonomy in their work. Unprecedented Collaborative Synergy The collaboration between Absen and…

Read More