NC State’s Wilson College of Textiles Drives Application of Transformative Technology

For nearly 125 years, the Wilson College of Textiles at NC State University has been a hub of innovation and learning, transforming students into experts in the world of textiles. However, as the textile industry grapples with sustainability challenges, the college has taken up the mantle of addressing this pressing issue head-on.

Andre West, a representative of the college, emphasizes the need to confront the industry’s historical lack of sustainability and shift towards a more environmentally conscious approach.

At the forefront of this transformation is the Zeis Textiles Extension, a unit that not only imparts knowledge but also serves as a platform for research and development. Collaborations with various companies have allowed the university to foster partnerships that bring forth groundbreaking ideas.

One such collaboration with St. Louis, MO-based Baldwin Technology Co. Inc. has resulted in an exciting technological breakthrough known as TexCoat ™ G4, highlighted by Rick Stanford, Baldwin’s VP Global Business Development, Textiles.

TexCoat G4 challenges the traditional pad finishing method employed in the textile industry. Instead of saturating the fabric with excess chemicals and water, this innovative technology precisely applies only the required amount of finish onto the fabric.

The results are remarkable, as it reduces water consumption, decreases energy requirements for drying, and enhances production speeds. This transformative approach not only improves efficiency but also aligns with the industry’s growing demand for sustainable practices including carbon footprint reduction.

The Wilson College of Textiles recognizes that today’s students are keenly interested in shaping a future focused on sustainability. They aspire to be part of an industry that embraces cutting-edge technologies, where computers and robots work in tandem to manufacture environmentally friendly products. The shift from an antiquated model to a high-tech industry is underway, and students are eager to be a part of this exciting transformation.

In this captivating video, we have an esteemed lineup of industry experts joining us to shed light on the transformative innovations shaping the textile industry. Andre West, the Director of The Zeis Textile Extension at Wilson College of Textiles at NC State, provides a big-picture perspective on the impact of advancements like TexCoat G4, while Jeff Krauss, the Textile Dyer and Finisher Pilot Laboratory Manager, shares his firsthand experience and delves into the tangible benefits of this new finishing system.

In this captivating video, we have an esteemed lineup of industry experts joining us to shed light on the transformative innovations shaping the textile industry. Mary Ankeny, Vice President of Product Development & Implementation Operations at Cotton Incorporated, promotes the use of cotton in textiles and explains its features, benefits, and sustainable advantage, particularly in collaboration with NC State on sustainability initiatives. Andre West, the Director of The Zeis Textile Extension at Wilson College of Textiles at NC State, provides a big-picture perspective on the impact of advancements like TexCoat G4, while Jeff Krauss, the Textile Dyer and Finisher Pilot Laboratory Manager, shares his firsthand experience and delves into the tangible benefits of this new finishing system.

Lastly, Rick Stanford, the VP of Global Business Development, Textiles at Baldwin Technology, a veteran in the field, guides us through the global implementation and significance of TexCoat, drawing from his extensive knowledge and expertise.

Join us as we dive into the realm of sustainable textiles and discover how industry leaders, including Baldwin Technology are spearheading transformative change and shaping the vibrant future of the dynamic industry.

Follow us on social media for the latest updates in B2B!

Image

Latest

Adrienne Mageors
Allowing Purpose to Lead: Adrienne Mageors on Building a Career Grounded in Inclusion and Community Impact
November 12, 2025

Sometimes, purpose finds you when you least expect it. For Adrienne Mageors, it came in the form of a question she couldn’t ignore—one that pulled her out of corporate marketing and into a life of service and inclusion. What began as a career pivot became something bigger: a mission to build spaces where every…

Read More
college
The New Playbook for College ROI: Podium Education’s Scalable Model for Real-World Learning
November 12, 2025

The debate around the return on investment (ROI) of a four-year degree has reached a fever pitch. As tuition costs rise and employers question the value of traditional credentials, higher education leaders are rethinking how to make college more career-relevant. Experiential learning—work-based and project-based education embedded within curricula—is emerging as one of the most promising…

Read More
Trades
Heating Up the HVAC Industry: Closing the Gaps in Mentorship, Training, and Trust with Joshua Griffin
November 11, 2025

A rapidly changing HVAC industry is being shaped by refrigerant shortages, a deepening labor gap, and shifting expectations from homeowners. With refrigerant regulations evolving and long-trusted standards like R410A being phased out, contractors and technicians are navigating not only technical complexity, but also a growing need to rebuild trust and transparency with customers. The…

Read More
talent solutions
Redefining Talent Solutions in the AI Era: Soft Skills, Purpose, and Flexibility at the Center of Career Growth
November 11, 2025

As careers become less linear and more purpose-driven, workers are increasingly drawn to environments that value adaptability, culture fit, and soft skills for career growth. These capabilities are proving just as critical as technical expertise, especially as AI, remote work, and flexible paths reshape the labor market. According to McKinsey, 70 percent of workers…

Read More