The Motor City is the Perfect Place to Create Disruption in the Electric Off-Road Vehicle Market

RS
Ron Stefanski
Jul 27, 2023
Learn more
ATVs David Ricardo Medina Álvarez DisruptED podcast electric ATVs electric off-road vehicle LIVAQ Ron J Stefanski

 

The Electric off-road vehicle market projection should exceed USD 400 million by 2032, driven by the growing popularity of outdoor recreational activities, particularly in North America. The all-terrain vehicle (ATV) segment growth projections trend at 15% CAGR from 2023 to 2032, fueled by the increasing number of ATV clubs worldwide. The sports electric off-road vehicle market, previously valued at USD 30 million in 2022, is expected to see significant growth due to the rising number of sports activities globally.

Due to this rapidly evolving landscape of advanced manufacturing and mobility, the disruption in the electric off-road vehicle market is palpable. With the advent of 5G, augmented technology, and a globally interconnected workforce, new technologies that are nothing short of astonishing are emerging. This growth is particularly true in Detroit, a city with a rich history in manufacturing and now a hotbed for innovation. According to a recent report, Detroit added more than 1,000 tech jobs in the metro area in 2022.

What does this mean for the future of manufacturing in Detroit? DisruptED, the podcast dedicated to exploring the disruption in advanced manufacturing and mobility, explored the ATV trend. In the latest episode, host Ron J Stefanski sat with David Ricardo Medina Álvarez, Principal CEO at LIVAQ, to discuss how his company is disrupting Detroit manufacturing through it’s line of electric ATVs.

In this episode, Stefanski and Álvarez discuss the following:

  • The journey of LIVAQ and its mission to innovate in the field of electric ATVs
  • The importance of creating opportunities for engineering students in Mexico and the US
  • The process of developing an electric ATV, from conception to production

David Ricardo Medina Álvarez is a visionary leader in advanced manufacturing. Born and raised in Mexico, he moved to Detroit to study at the College for Creative Studies, one of the top design schools in the US. Since then, he has been at the forefront of innovation in the manufacturing industry, leveraging his expertise in transportation design to create groundbreaking electric ATVs. His work at LIVAQ is not just about producing cutting-edge vehicles but also about creating opportunities for students and young engineers, fostering a new generation of innovators.

Follow us on social media for the latest updates in B2B!

Image

Latest

transportation management
Transportation Management Systems Don’t Compete With Carriers, Brokers, or Shippers — They Align Them
February 10, 2026

Transportation management systems are undergoing a quiet but consequential shift. Once viewed primarily as tools for tracking loads and storing paperwork, modern TMS platforms are increasingly expected to function as the operational backbone of logistics organizations. As freight volumes continue to fluctuate, margins remain tight, and supply chains rely on a growing mix of…

Read More
AI adoption strategy
Five by Five Leadership: Why Purpose, Warmth, and Clarity Matter More Than Ever at Work
February 10, 2026

For the first time in history, workplaces now span five generations, forcing leaders to rethink long-standing assumptions about motivation, communication, and career growth. As Gen Z enters the workforce, they bring expectations shaped by a desire for meaningful work, clear development paths, and work-life balance—rather than traditional, one-size-fits-all career ladders. In an era marked…

Read More
Experiential
Scaling Experiential Learning at Slippery Rock University with Dr. John Rindy
February 9, 2026

Regional public universities are being asked to do more with fewer students, fewer dollars, and less margin for error—making student persistence, timely graduation, and career outcomes central institutional concerns. Under mounting enrollment pressure and a shifting labor market, experiential learning has moved from a “nice to have” to a strategic imperative. Research consistently shows…

Read More
data center workforce
The Next Data Center Bottleneck Isn’t Power or Cooling — It’s People: The Data Center Workforce
February 8, 2026

With the rapid rise of AI workloads, data centers are being built with higher power density, stricter reliability expectations, and cooling technologies that are evolving faster than most teams can adapt. As a result, these facilities aren’t just getting bigger—they’re becoming harder to operate, harder to staff, and far less forgiving when something goes…

Read More
Related
branding
Software & Technology
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026
customer movement
Healthcare
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
brand
Healthcare
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More