The Motor City is the Perfect Place to Create Disruption in the Electric Off-Road Vehicle Market

RS
Ron Stefanski
Jul 27, 2023
Learn more
ATVs David Ricardo Medina Álvarez DisruptED podcast electric ATVs electric off-road vehicle LIVAQ Ron J Stefanski

 

The Electric off-road vehicle market projection should exceed USD 400 million by 2032, driven by the growing popularity of outdoor recreational activities, particularly in North America. The all-terrain vehicle (ATV) segment growth projections trend at 15% CAGR from 2023 to 2032, fueled by the increasing number of ATV clubs worldwide. The sports electric off-road vehicle market, previously valued at USD 30 million in 2022, is expected to see significant growth due to the rising number of sports activities globally.

Due to this rapidly evolving landscape of advanced manufacturing and mobility, the disruption in the electric off-road vehicle market is palpable. With the advent of 5G, augmented technology, and a globally interconnected workforce, new technologies that are nothing short of astonishing are emerging. This growth is particularly true in Detroit, a city with a rich history in manufacturing and now a hotbed for innovation. According to a recent report, Detroit added more than 1,000 tech jobs in the metro area in 2022.

What does this mean for the future of manufacturing in Detroit? DisruptED, the podcast dedicated to exploring the disruption in advanced manufacturing and mobility, explored the ATV trend. In the latest episode, host Ron J Stefanski sat with David Ricardo Medina Álvarez, Principal CEO at LIVAQ, to discuss how his company is disrupting Detroit manufacturing through it’s line of electric ATVs.

In this episode, Stefanski and Álvarez discuss the following:

  • The journey of LIVAQ and its mission to innovate in the field of electric ATVs
  • The importance of creating opportunities for engineering students in Mexico and the US
  • The process of developing an electric ATV, from conception to production

David Ricardo Medina Álvarez is a visionary leader in advanced manufacturing. Born and raised in Mexico, he moved to Detroit to study at the College for Creative Studies, one of the top design schools in the US. Since then, he has been at the forefront of innovation in the manufacturing industry, leveraging his expertise in transportation design to create groundbreaking electric ATVs. His work at LIVAQ is not just about producing cutting-edge vehicles but also about creating opportunities for students and young engineers, fostering a new generation of innovators.

Follow us on social media for the latest updates in B2B!

Image

Latest

Burl Stamp
Improving Employee Engagement Through CAREmunication — A Conversation with Burl Stamp
August 21, 2025

With the healthcare landscape seeing many evolving changes, employee engagement is no longer just a buzzword — it’s now a business imperative. Amid rising turnover and persistent staffing shortages, organizations are under pressure to build resilient, engaged teams. According to Gallup, 70% of the variance in team engagement is tied to one factor: the…

Read More
precision machining
Pharma Manufacturing: Meeting Annex I with Precision Machining for Safer Sterile Drug Production
August 21, 2025

Pharmaceutical manufacturers are under increasing pressure to deliver sterile, high-quality medicines in smaller batches and faster cycles. As pharma manufacturing evolves, regulatory demands have intensified, especially following the 2023 revision of EU GMP Annex I, which places new emphasis on contamination control strategies, improved traceability, and minimizing human intervention throughout production. According to American…

Read More
peer guidance
Leaders Who’ve Been There: Finding Clarity Through Peer Guidance at Purpose Factory
August 20, 2025

Running a business can feel isolating without peers who understand the weight of leadership. Madison Harris, founder of Cobalt Fund Services, found the peer guidance he needed through Purpose Factory. He gained strategic insight and real feedback from seasoned entrepreneurs at a time when his business needed clarity and structure. Harris realized Cobalt wasn’t…

Read More
business acumen
Expanded Business Acumen: How Peer Feedback at Purpose Factory Fueled Smarter Leadership
August 20, 2025

Entrepreneurs often take on too much, attempting to manage every aspect of their business. For Jeremy Scott, Owner of Summit Cove Realty, Purpose Factory offered the structure and peer accountability needed to delegate, refocus, and expand his business acumen. After juggling responsibilities in sales, investments, retail, and utilities, feedback from fellow members led him…

Read More
Related
diaspora
Software & Technology
How Detroit Homecoming is Turning the City’s Diaspora into Champions of its Comeback (Ep. 2 with Mary Kramer)
August 18, 2025
Detroit diaspora
Healthcare
Detroit Homecoming: The Event Driving Future Prosperity Through the Power of the Detroit Diaspora (Ep. 1 with Mary Kramer)
August 18, 2025

Detroit’s renewal is no longer a distant dream—it’s unfolding in real time. From reimagined neighborhoods to booming small businesses, the city’s momentum is visible on every corner. Major events, like recent large-scale sports and cultural gatherings, have showcased its vibrancy to hundreds of thousands of visitors. But the real engine of this revival may…

Read More
program growth
Healthcare
How Program Growth and Innovation has Increased Student Success at Adrian College with President Docking
August 14, 2025

Small colleges across the United States face mounting pressure from shifting student expectations, rising costs, and an increasingly competitive higher education market. According to the National Student Clearinghouse Research Center, undergraduate enrollment rose 3.5 percent in spring 2025 compared to the prior year, reaching 15.3 million students, but still remains 2.4 percent below pre-pandemic…

Read More