Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

The Future of Manufacturing As Robotics Increase in Popularity

Many science fiction plots pit technology like robots against humans, suggesting that an increase in the use of robotics is damaging to people and societies. Simon Whitton, Senior Vice President of Sales and Marketing at Kuka Robotics, shared with Marketscale host Daniel Litwin why he thinks reality is much more positive than science fiction might…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Share
The Future of Manufacturing As Robotics Increase in Popularity

Get featured

Want MarketScale to feature Engineering & Construction?

Book a 15-minute demo and we'll map your Engineering & Construction expertise to the content buyers are searching for.

Book a demo

Many science fiction plots pit technology like robots against humans, suggesting that an increase in the use of robotics is damaging to people and societies. Simon Whitton, Senior Vice President of Sales and Marketing at Kuka Robotics, shared with Marketscale host Daniel Litwin why he thinks reality is much more positive than science fiction might imply.

Whitton explained that when people get past the “mystery around robotics,” they find that robotics impact the manufacturing industry and its workforce for the better. Currently, the future of manufacturing is challenged a shortage of employees and a lack of interest in performing repetitive tasks. Robotics can offer solutions.

For instance, Whitton shared that the manufacturing workforce is actually like to grow, not shrink, as a result of the implementation of robotics. “People get re-deployed to better jobs, essentially,” Whitton said. Through re-training, manufacturing employees can move into higher-level roles that entail more decision-making and less repetition. Co-bots, which work alongside humans, can also improve the work experience for employees by increasing safety and productivity while making the human tasks more interesting.

Due to the “constant evolution of the workforce,” as Whitton phrased it, these changes in the types of jobs that exist in manufacturing are essential. As new generations enter the workforce with more education behind them, they are looking for interesting, fulfilling work instead of repetition. Over the years, Whitton said he expects that robotics will increase the number of higher-level jobs in manufacturing and the salaries for such roles.

For the latest news, videos, and podcasts in the Engineering & Construction Industry, be sure to subscribe to our industry publication.

Your experts belong here

Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Engineering & Construction Insights

Get new expert content in your inbox.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Engineering & Construction expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your project engineers, superintendents, and estimators into the articles, video, and social content Engineering & Construction buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

Procore acquires DroneDeploy for $845M, giving construction teams a direct line from drone data to project management

Procore acquires DroneDeploy for $845M, giving construction teams a direct line from drone data to project management

Procore has acquired DroneDeploy for $845 million, enhancing its construction project management capabilities. This acquisition integrates drone-based reality capture data with Procore's project management tools, streamlining the workflow between site data capture and management. The integration aims to improve efficiency and reduce gaps in construction project workflows.

  • 01Procore acquired DroneDeploy for $845 million.
  • 02The acquisition integrates drone data directly into construction project management.
  • 03This integration is expected to improve construction project efficiency and reduce data workflow gaps.

Aug 7, 2026

What Challenges Are Manufacturers Facing Under Annex 1?

What Challenges Are Manufacturers Facing Under Annex 1?

Manufacturers are facing significant challenges under Annex 1, which regulates sterile production processes. Compliance with these regulations is critical for maintaining product safety and quality. Identifying potential risks and implementing effective control measures are key aspects for manufacturers to address.

  • 01Annex 1 presents challenges in maintaining sterile production processes for manufacturers.
  • 02Compliance with Annex 1 regulations is crucial for product safety and quality.
  • 03Manufacturers must identify risks and implement effective control measures.

Aug 3, 2026

What Are the Biggest Challenges Pharmaceutical Manufacturers Are Facing Today?

What Are the Biggest Challenges Pharmaceutical Manufacturers Are Facing Today?

Pharmaceutical manufacturers face significant challenges such as ensuring quality control, navigating regulatory requirements, and managing supply chain disruptions. These issues are intensified by the need for innovation and rapid response to market demands. Companies must balance these factors to remain competitive in the industry.

  • 01Quality control is a major challenge for pharmaceutical manufacturers.
  • 02Regulatory compliance is essential but can be complex and time-consuming.
  • 03Supply chain disruptions require strategic management and contingency planning.

Aug 3, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512