Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

The Future of Manufacturing As Robotics Increase in Popularity

Many science fiction plots pit technology like robots against humans, suggesting that an increase in the use of robotics is damaging to people and societies. Simon Whitton, Senior Vice President of Sales and Marketing at Kuka Robotics, shared with Marketscale host Daniel Litwin why he thinks reality is much more positive than science fiction might…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Share
The Future of Manufacturing As Robotics Increase in Popularity

Get featured

Want MarketScale to feature Engineering & Construction?

Book a 15-minute demo and we'll map your Engineering & Construction expertise to the content buyers are searching for.

Book a demo

Many science fiction plots pit technology like robots against humans, suggesting that an increase in the use of robotics is damaging to people and societies. Simon Whitton, Senior Vice President of Sales and Marketing at Kuka Robotics, shared with Marketscale host Daniel Litwin why he thinks reality is much more positive than science fiction might imply.

Whitton explained that when people get past the “mystery around robotics,” they find that robotics impact the manufacturing industry and its workforce for the better. Currently, the future of manufacturing is challenged a shortage of employees and a lack of interest in performing repetitive tasks. Robotics can offer solutions.

For instance, Whitton shared that the manufacturing workforce is actually like to grow, not shrink, as a result of the implementation of robotics. “People get re-deployed to better jobs, essentially,” Whitton said. Through re-training, manufacturing employees can move into higher-level roles that entail more decision-making and less repetition. Co-bots, which work alongside humans, can also improve the work experience for employees by increasing safety and productivity while making the human tasks more interesting.

Due to the “constant evolution of the workforce,” as Whitton phrased it, these changes in the types of jobs that exist in manufacturing are essential. As new generations enter the workforce with more education behind them, they are looking for interesting, fulfilling work instead of repetition. Over the years, Whitton said he expects that robotics will increase the number of higher-level jobs in manufacturing and the salaries for such roles.

For the latest news, videos, and podcasts in the Engineering & Construction Industry, be sure to subscribe to our industry publication.

Your experts belong here

Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners shortlist firms they already trust, and your field leaders become the reason your name is on that list.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Engineering & Construction Insights

Get new expert content in your inbox.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Engineering & Construction expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your project engineers, superintendents, and estimators into the articles, video, and social content Engineering & Construction buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

Let's Get to Know Your Product - Donald Hillman

Let's Get to Know Your Product - Donald Hillman

Donald Hillman from Multi-Plastics discusses the importance of understanding the product fully. A deep knowledge of the product aids in better marketing and customer satisfaction.

  • 01Understanding a product deeply can enhance its marketability and improve customer satisfaction.
  • 02Product knowledge can play a critical role in identifying unique selling propositions and competitive advantages.

Aug 19, 2026

New York's statewide data center moratorium halts $10B in development as regulatory pressure reshapes site selection nationwide

New York's statewide data center moratorium halts $10B in development as regulatory pressure reshapes site selection nationwide

New York's governor has issued an executive order that halts $10 billion in data center project developments. This move is compelling operators to reconsider their site selection strategies across the US, including potential shifts from the Northeast to various emerging markets.

  • 01$10 billion in data center developments in New York are on hold due to a statewide moratorium.
  • 02The moratorium is prompting a reevaluation of data center site strategies across the nation.
  • 03Emerging markets may benefit as companies seek alternatives to the Northeast.

Aug 18, 2026

Hadrian's $1.37B raise and the data center boom are pulling construction capital toward AI-driven manufacturing

Hadrian's $1.37B raise and the data center boom are pulling construction capital toward AI-driven manufacturing

The intersection of AI-driven manufacturing and the increasing demand for data centers is significantly influencing the flow of construction capital. Hadrian's recent $1.37 billion funding highlights the growing interest and investment in AI-powered factory automation. This trend underscores the evolving landscape of the construction sector as it adapts to technological advancements.

  • 01AI-driven manufacturing and data center demands are reshaping construction capital flows.
  • 02Hadrian secured $1.37 billion to drive advancements in AI-powered factory automation.
  • 03The construction sector is adapting to the technological changes brought by AI and data centers.

Aug 16, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512