The Future of Manufacturing As Robotics Increase in Popularity

Many science fiction plots pit technology like robots against humans, suggesting that an increase in the use of robotics is damaging to people and societies. Simon Whitton, Senior Vice President of Sales and Marketing at Kuka Robotics, shared with Marketscale host Daniel Litwin why he thinks reality is much more positive than science fiction might imply.

Whitton explained that when people get past the “mystery around robotics,” they find that robotics impact the manufacturing industry and its workforce for the better. Currently, the future of manufacturing is challenged a shortage of employees and a lack of interest in performing repetitive tasks. Robotics can offer solutions.

For instance, Whitton shared that the manufacturing workforce is actually like to grow, not shrink, as a result of the implementation of robotics. “People get re-deployed to better jobs, essentially,” Whitton said. Through re-training, manufacturing employees can move into higher-level roles that entail more decision-making and less repetition. Co-bots, which work alongside humans, can also improve the work experience for employees by increasing safety and productivity while making the human tasks more interesting.

Due to the “constant evolution of the workforce,” as Whitton phrased it, these changes in the types of jobs that exist in manufacturing are essential. As new generations enter the workforce with more education behind them, they are looking for interesting, fulfilling work instead of repetition. Over the years, Whitton said he expects that robotics will increase the number of higher-level jobs in manufacturing and the salaries for such roles.

For the latest news, videos, and podcasts in the Engineering & Construction Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Image

Latest

Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More