EquipWare

Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…

The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…

Behavioral health challenges have intensified nationwide, with wait times for care stretching months and access in rural areas remaining inadequate. Telehealth innovations are emerging as a crucial bridge to close these gaps, particularly in behavioral health. The stakes are high and according to the 2023 National Survey on Drug Use and Health (NSDUH), 22.8%…

In a recent episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, Chief Marketing & Communications Officer at CGFNS International Inc., welcomed Dr. Pam Cipriano, President of the International Council of Nurses (ICN), to discuss the transformative impact of nursing on global health. With over 45 years of nursing experience, Dr. Cipriano…