Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

The Shifting Dynamics of Supply Chain Management: Higher Visibility Means Higher Stakes For Businesses and Policymakers

Increased transparency in global supply chains is raising the bar for both businesses and policymakers, who must now respond to disruptions more quickly and strategically. Greater visibility into supply chain operations means that failures, bottlenecks, and vulnerabilities are more exposed than ever before. Organizations and regulators are being pushed to build more resilient, adaptive systems to manage the higher stakes environment.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Experts Talk on MarketScale.

By Piyush Shah · Dr. Piyush ShahExperts TalkFlorida Gulf Coast UniversitySupply Chain Management
Share

Key takeaways

01

Greater supply chain visibility amplifies accountability for businesses and regulators alike.

02

Faster, more strategic responses to disruptions are now expected as transparency increases.

03

Higher visibility raises the stakes, requiring proactive resilience planning across industries including pro-AV.

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Request an invite

The supply chain industry has long been a battlefield of the unexpected, where disruptions, both minor and significant, are a commonplace challenge. However, the landscape of how these disruptions are perceived and managed has evolved dramatically. Dr. Piyush Shah, Assistant Professor of Supply Chain Management at the Florida Gulf Coast University, notes that while the nature of supply chain challenges remains consistent, the attention and strategic response to these disruptions have transformed significantly in recent times.

Why has the perception and management of disruptions in the supply chain gained heightened attention and urgency in recent years? Dr. Shah answers this question in the latest episode of Experts Talk, MarketScale’s premier roundtable show.

Dr. Shah’s analysis delves into the shifting dynamics of supply chain management, highlighting how increased visibility and strategic importance have altered the stakes for businesses and policymakers alike. This change is driven by a broader understanding of the impact that supply chain efficiency has on overall business performance and economic stability.

Increased visibility and strategic importance have altered the stakes for businesses and policymakers alike.

Key insights from Dr. Shah’s analysis include:

Inherent Risk and Uncertainty: The supply chain has always involved navigating unforeseen challenges, making flexibility and adaptability key traits for professionals in the field.

Shift in Approach to Supply Chain Management: There has been a transition from insular management within expert ‘bubbles’ to more integrated, strategic approaches that involve entire organizations, from CEOs to frontline managers.

Increased Visibility and Accountability: With greater media attention and public awareness, supply chain disruptions now garner significant attention, influencing customer perceptions and investor confidence.

Government and Executive Focus: Enhanced focus from CEOs and government initiatives indicates a recognition of the strategic importance of robust supply chain policies.

Implications for Policy and Investment: The increased attention has led to more targeted investments and policy initiatives aimed at strengthening the resilience of supply chains.

Through Dr. Shah’s expert lens, we see a supply chain sector that is increasingly recognized not just as a technical area of business operations but as a critical component of strategic decision-making that impacts the broader business landscape and economic health.

Video TranscriptExpand ↓

The things I've observed over the years, supply chain has always been about venturing into the unknown. Even when we did not have these massive disruptions, life in supply chain was always interesting. Something always went wrong, unexpected, and we were always called upon to manage So that has always been the norm in supply chain. One major difference that has happened is how do we impact or how do we, exit how do we, fight against these norms? So traditionally, what is happening is we would have our own bubbles as supply chain experts, and we would manage within those bubbles. Now, certainly, there is CEO for moment attention, and we have a much larger role to play as supply chain experts. So so ever there is a disruption, there will be media bites and people want to talk about it. There's all kinds of grants that government is coming up, which facilitate supply chain. And CEOs of businesses are also, certainly interested in framing supply chain and supply chain policies. So that that's the major change. It's not that the disruptions have reduced, but the the overall effect and the oral attention, that these disruptions receive has sort of exponentially grown.

Experts Talk

Part of this channel

Experts Talk

Industry experts debate the ideas that drive B2B decisions.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Piyush Shah
Piyush ShahAssistant Professor

Certified Associate trainer for APICS CSCP and CPIM certifications and am in Supply Chain training / Consulting.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

AV integrators are buying scale because meeting rooms now run like software

AV integrators are buying scale because meeting rooms now run like software

Forté’s acquisition of Vega Global, adding more than 750 employees across 17 APAC countries, is a prominent 2026 sign of consolidation in enterprise AV, according to AV Magazine. At InfoComm 2026, Cisco, Crestron and HP showed room platforms centered on ongoing management, with Cisco and NVIDIA introducing RoomOS 26 AI agents that run on in-room hardware and HP tying Poly Lens to its Workforce Experience Platform, as reported by AVIXA and HP. Separately, Cisco’s Webex AI roadmap adds “agentic” automation and governance that reaches beyond room systems into the contact center and workforce management, according to No Jitter. As a result, standards, telemetry, security and service-level performance are taking a larger role in how contracts are evaluated, influencing both vendor choice and integrator consolidation.

  • 01When services are 38% of channel revenue and hardware is 36%, the integrator RFP stops being about the bill of materials and starts being about uptime, monitoring and lifecycle outcomes, per AV Magazine citing AVIXA channel research.
  • 02“Edge AI in the room” shifts how outages and performance issues play out: RoomOS 26 adds on-device agents and features such as Audio Zones that can lessen reliance on cloud connectivity, but it also increases requirements for endpoint compute, device governance and disciplined update processes, according to AVIXA and rAVe [PUBS].
  • 03Consolidation is becoming a procurement feature: Forté’s move from a federation model to owned operations signals multinationals want one throat to choke for standards, security and service outcomes across regions, per AV Magazine.

Sep 1, 2026

Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony Electronics and VITEC announced a global integration that lets Sony BRAVIA professional displays run VITEC’s Avedia IPTV and digital signage software natively, eliminating external media players, according to PR Newswire and AV Magazine. Management runs through VITEC’s CMS, and the companies say it can scale to thousands of displays across corporate, hospitality, healthcare, venues, and public facilities, per PR Newswire and invidis. For enterprise IT and facilities teams, the practical shift is a new procurement and governance model: treat “display plus software” as one Android-based endpoint, then manage it like an IT fleet with fewer devices to install but stricter expectations around app lifecycle, security requirements, and vendor roadmaps. The announcement also lands alongside Sony’s previously reported Bravia Inc. joint venture with TCL, which invidis says will move operational control in April 2027, a reminder that longer-running display deployments should track who sets the roadmap over the life of the fleet.

  • 01Player-less IPTV changes the bill of materials: endpoints shift from “screen + player + mounts + power” to a single managed display, which can compress install labor and reduce failure points.
  • 02The phrase “thousands of displays” (PR Newswire) is the right scale test: if the CMS and network design cannot handle a four-digit endpoint count, this architecture won’t match the promise.
  • 03Sony’s display governance is expected to change in 2027 under the TCL-led Bravia Inc. venture (invidis). For deployments that will still be operating then, teams should address it now as part of contract terms.

Sep 1, 2026

AIMS adds Bolin Technology and ITDev to advance IPMX implementation

AIMS adds Bolin Technology and ITDev to advance IPMX implementation

Bolin Technology, a PTZ camera maker, and ITDev, an FPGA design firm, have joined the Alliance for IP Media Solutions (AIMS) to support IPMX and open AV-over-IP interoperability. AIMS leadership says the additions ground IPMX work in real-world implementation, from endpoint hardware to the FPGA IP used in gateways and processing nodes.

  • 01Bolin Technology and ITDev joined AIMS in late August to support IPMX and open AV-over-IP standards.
  • 02Bolin supplies PTZ cameras and AV-over-IP products supporting NDI, Dante AV, and Fast HEVC; ITDev is an Altera and AMD FPGA design services and IP partner for IPMX, SMPTE ST 2110, and video processing.
  • 03The article advises buyers to ask vendors how IPMX support will be provided (native silicon, FPGA, gateway, or software stack) and to make certification and interoperability testing part of acceptance criteria.

Aug 29, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Expert

Piyush Shah
Piyush Shah

Assistant Professor

Certified Associate trainer for APICS CSCP and CPIM certifications and am in Supply Chain training / Consulting.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512